Branding & Brand Management with Dekker: Branding Strategy+ (Udemy.com)

The course is really interesting, and I’m learning a lot about the entire thought process behind brand marketing. It’s giving me a much better understanding of how brands are built and positioned.

i liked the way it questions the 4 p's thinking about the product and the bran in the process. Now is good to know how brands strategies are helpful and how to target the market i order the brand is recognized.

I really liked it. The best part: it helped me to get sober from some erroneous marketing ideas I already had picked up along the way. Really looking forward to apply my learning now and to keep studying with Dekker.

This is a course that doesn't feel like it has a fixed structure, but I enjoyed it very much. It's very informative and has provided me with a clear understanding of what someone needs to do to market their product, as opposed to the recent trend of appealing to a small niche. Recommended!

Suspiciously different at first, going against some common knowledge I had gained through reading different books such as "Blue Ocean Strategy", "Start with Why" and others. Extremly comprehensive and with a cleverly structured course.

music is too loud. voice quality is poor. the course initiates like you got in the middle. There are a lot of typos throughout his slides. Seems like he's only explaining books he's read and the examples are poor, too much Lacoste, for example. The book "How Brands Grow" is from 2010 and it's not even in print. HIs lists in Word documents look unprepared. Should use the AI he talks only slightly about to make it look like this content is still relevant in 2024. There is no consistency in presentation. I don't know how to explain it more precisely, English is not my first language and I am not convinced of him being an authority on the subject to have a 12 hour course on Udemy. Or this is what to be expected from this learning platform? I'm sorry, not satisfied at all.

Information is valid and needed, but I do not like the background music and the poor/silent voice against it. I hope all lectures are not like this. For a person who is not native to English, It is very disturbing to try to concentrate on material like this. At least the music volume should be a lot silent so it doesn't interfere with teaching. Sorry for my bad review.

Excellent course. Dekker really know what is talking about citing science-based marketing principles that most universities and CMOs ignore. This is your course to start re-thinking about marketing & branding. Plus tons of amazing book reccomendations he gave.

Amazing course. Top to bottom. Blew my mind! I've learnt so much. On how to reach wider audiences. How to gain attention and keep it. How to increase market share and build real, long lasting competitive advantage without overcomplicating thing. And last but not least. How to become famous! No matter which type of brand I have. Personal. D2C. B2B. It doesn't matter. Amazing. I've really leveled up my knowledge with this one. Can't wait to put all of these into practice and start building long-term. Long-lasting growth. Must Watch!

This course definitely gave me insight on what brands consist of and all the aspects in creating a personal brand. I will take some valuable tips and tricks from this course specifically on how to adjust, form and succeed within my personal brand. Thank you, very intrigued to learn more about brand management.