Brand Strategy Bootcamp: Develop Actionable Brand Strategies (Udemy.com)

Extremely valuable. I am a graphic designer and a Top Rated freelancer on Upwork, currently working to improve my skill set in branding and more strategic, narrative-driven brand building. I have completed many online courses that are very valuable as well, but what stood out in this course is that it walks through the real path an entrepreneur goes through when building a brand. Sometimes, as professionals, we overlook the entrepreneur’s perspective and try to provide solutions to branding problems that do not actually work in real-world situations. That is why this course is so helpful, as it teaches in a very practical way. Additionally, the way the course is structured, along with the guidance documents provided, is excellent. :)

I wish the example business wasn't related to gender stereotypes. That was pretty awkward and sounded kinda cringe in places. The video style of the camera zooming in and out every few seconds was almost unbearable to watch. I literally had to listen with my eyes closed because it was making me nauseous. Good information, but I think it could have been much more concise. I liked the Work With Me sections.

Of all the courses I have done on Udemy or anywhere else in the last 20years!! This teacher has got to be the funniest. Like in a dry satire kind of way. LOVE it. Taking a serious subject and making it interesting through his little comedy sets throughout. Found this course after asking Ai to find me the best course on Udemy with up to date content and a reputable Teacher. He came 2nd place and i must say, I'm pleasantly surprised on how well the content is produced. My choice for taking the 2nd place was with respect to the length of the course which was shorter than 1st place and the outlined content.

This course has been truly interesting. I had always been familiar with these aspects of branding strategy, but in the places I studied before, they were taught in a very mechanical way. No one ever really explained the why behind each part. In that sense, this course has been amazing. I'm actually considering taking the next module. While I’ve already learned much of the content before, the way this instructor presents it is incredibly eye-opening. My brand-building process has improved tremendously. I absolutely recommend this course 100%.

Scott is a very likable guy and additionally knows his stuff in regards to Branding! Even with a degree on Digital Marketing Management (M.A.) this has helped me refresh on my theory and gave me plenty of everyday tips to execute on that theory more precisely than you would ever learn in University. To explain my 0.5 star deduction: As someone with a client base with the need to turn "boring" B2B industry or SaaS companies into interesting brands, I did feel left out a bit by the strong focus on B2C brands in examples and the general process. Will definetly continue with the other courses - cheers Scott you legend.

This course is amazing. I had already followed a track on branding prior to this, but it is only now everything falls into place (finally I know how to put archetypes at work, terms like vision, values, goal, ... were mainly definitions to me, now I fully understand their values, the differences, and thanks to the hands on parts my brand is getting so much better to start). I feel confident now that it will rock. Thank you so much !

Gosh! This is the best course on brand marketing I have ever taken! Thank you so much for putting this out there. Can't wait to buy all the other courses in this series. You know, few modules into this course and a new international client asked me if I studied Branding in the university because of how I answered her questions and positioned myself (PS: I have a background in Law). This course is that rich.

A good general overview for the price. If you want to just get a sense, I'd recommend it. However, if you really want to craft a solid strategy, I would not. Well organized, professionally shot and reasonable content, however the substance is too basic. More of a general overview than bootcamp. The course probably caters more towards people who don't want to do real research, necessary to make real strategy, so it that way it was a bit fluff. For me, was unfortunately a distraction and waste of time.

Practical and step-by-step instructions for anyone who is either learning branding as a beginner or trying to build their own brand. And I definitely loved the bonus lessons where Scott actually shares how to fill the template and create our branding strategy. Would definitely recommend it to anyone looking to build their own brand and to beginners looking for some practical brand-building course.

It's really obvious that every module of this course has been thought through really carefully. Just how it is structured and presented. Everything is explained in such a simple way and he doesnt just tell you what to do, but WHY it is important. So you actually end up understanding everything as opposed to just following things step by step. Far exceeding my expectations so far. Highly recommend.