Scott Adam Lancaster

Extremely valuable. I am a graphic designer and a Top Rated freelancer on Upwork, currently working to improve my skill set in branding and more strategic, narrative-driven brand building. I have completed many online courses that are very valuable as well, but what stood out in this course is that it walks through the real path an entrepreneur goes through when building a brand. Sometimes, as professionals, we overlook the entrepreneur’s perspective and try to provide solutions to branding problems that do not actually work in real-world situations. That is why this course is so helpful, as it teaches in a very practical way. Additionally, the way the course is structured, along with the guidance documents provided, is excellent. :)
- Review by Isuru Kumarasinghe on Brand Strategy Bootcamp: Develop Actionable Brand Strategies