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ASO & Mobile App Marketing: Monetize Your App (Udemy.com)

ASO (App Store Optimization), App Marketing, Mobile App Marketing skills to grow App install, Google Ads & Facebook Ads

Created by: Oak Academy

Last updated September 2026

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What you will learn

  • Mobile App Marketing, App install campaign, Monetize your App!
  • Learn mobile app monetization using Google Ads, Grow Your Sales With Google Ads, Create Facebook Ads.
  • Facebook ads and App Monetization
  • Use app event optimization to find people who will take valuable actions in your app
  • You will learn how to correctly monetize your app
  • Optimize for specific app events
  • You will learn how to make more money with your app
  • Build an app install ad, step-by-step
  • You will learn to generate more revenue with your app
  • Leverage the Facebook SDK and app events
  • Use the app install objective to drive app downloads
  • Top app monetization strategies
  • Utilize available creative formats and placements
  • Measure and optimize your app install campaign
  • You will learn about mobile app business
  • You will learn how to grow your app business

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews141#320 of 419 by number of reviews
  • Length5.1 hourslonger than 59% of them
  • Last updatedSeptember 2026more recently than 97% of them

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Course Description

Hello there,

Welcome to the "ASO & Mobile App Marketing: Monetize Your App" course.

ASO (App Store Optimization), App Marketing, Mobile App Marketing skills to grow App install, Google Ads & Facebook Ads

Do you want to create a successful mobile app business with Google Ads and Facebook Ads? Aso, app marketing, mobile app marketing, app store optimization, app monetization, user acquisition, app install campaign, mobile app, app store optimization, aso, mobile marketing
Do you want to make money with your Apps?
Do you want to learn app store optimization?

Do you know;

  • How to make money with your Apps?

  • How to put Facebook ads on your Apps?

  • How you can turn a non-paying user into a paying user?

  • What can you sell to your subscribers?

  • How can you re-engage with your users?

  • How can you use Google Ads effectively to reach more traffic?

  • How to optimize app stores?

  • How to track keywords?

  • How to find correct keywords, creatives, A/B testing

If you want to learn all the answers "ASO & Mobile App Marketing: Monetize Your App" course is the perfect place for you to start. This course is specifically designed for the Beginner all the way up to Advanced;

  • Ad Monetisation Experts,

  • App Developers

  • Mobile App entrepreneur

  • Marketing, strategy, and ad consultants who want to expand their business and offer more to their clients,

  • Technical or non-technical entrepreneurs

who needs to learn how to successfully Market, Promote, and Monetize your apps, so that you can actually make a living doing what you enjoy the most!

In this course, we have explained the Universal App Campaign from beginner to all levels. We have explained all the topics as simply as possible with examples, slides, and diagrams.

Also, If you are thinking to start to learn app store optimization, this course is for you. Because we have explained App Store Optimisation (ASO) from beginner to all levels.

We have created a lot of projects while explaining the subjects. Because we believe that applied educations are much more useful than other teaching methods.

In today’s online marketplace, your SEO strategy is incomplete without Google Ads, a pay-per-click advertising platform. Google Ads takes the guesswork out of online marketing with metrics that allow you to monitor the effectiveness of your Google ad placements while driving sales.


Why would you want to take this course?

Our answer is simple: The quality of teaching.

OAK Academy based in London is an online education company. OAK Academy gives education in the field of IT, Software, Design, and development in Turkish, English, Portuguese, Spanish, and a lot of different languages on the Udemy platform where it has over 1000 hours of video education lessons. OAK Academy both increases its education series number by publishing new courses, and it makes students aware of all the innovations of already published courses by upgrading.

Everyone is talking about design, coding but no one is talking about how to make money with apps. There are tons of tutorials for how to make games and mobile apps, but everyone is silent about making money with apps and they are keeping it a secret. We believe in the power of sharing. We care about sharing. So we decided to come out and teach you how to actually make money with apps.

In this course we will cover;

  • Register and configure your app

  • Create a Facebook page for your app

  • Ad formats and placement

  • Build your app installs campaign

  • App events and optimization

  • Measurement for app ads

  • Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc )

  • App Publishing Process

  • App Monetization Types

  • Ad Monetization ( Ad Networks, Ad Mediation Platforms, Ad Placement Strategies )

  • Ad Placement Strategies ( Banner, Native, Interstitial, Rewarded Video )

  • Ad Monetization Tips

  • IAP Monetization

  • Subscription Model

  • Retention Increasing Tips

  • Understanding the apps ecosystem

  • Explore Google app campaigns

  • Leverage the Facebook SDK and app events,

  • Define your app campaign goal

  • Measure what matters in-app campaigns

  • Begin with app campaign settings

  • Finish with app campaign ad groups and assets

  • The role of the marketer in-app campaigns

  • Guide the machine for a better app campaign

  • Create and refine your app campaign

  • Optimize the app experience

  • What are the google play and apple app stores?

  • Organic installs; search and explore installs.

  • Category rankings.

  • Impressions, CTR and CVR.

  • Keyword usage in stores

  • Apple and Google algorithms

  • A/B testing

  • Reviews and ratings

  • Mobile App Marketing A-Z

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results. SEO practices involve optimizing the quantity of written content across webpages, elevating the quality of content to ensure it offers clear value to audiences, and improving website performance and technical settings to make it easier for search engines to find the site. SEO is a practice for increasing organic web traffic as opposed to paid web traffic, meaning SEO strategies are designed to help a website rank in search engine results without paying for placement.

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

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Instructor Details

Oak Academy

Who is Oak Academy?

Oak Academy is a London-based online technology education company. We publish practical, structured video courses in cybersecurity, IT certification, artificial intelligence, data science, software development, and mobile technologies. More than 470,000+ learners have enrolled in Oak Academy courses on Udemy, leaving over 67,000+ reviews across our catalogue. Our courses are produced in English, Portuguese, and several other languages.

What does Oak Academy teach?

Our catalogue is organized around the skills employers actually hire for:

Cybersecurity and ethical hacking — penetration testing, network and web application security, Nmap, Metasploit, Wireshark, Kali Linux, and hands-on practice environments such as TryHackMe and Hack The Box.

IT certification prep — CompTIA A+, Network+, Security+, and newer tracks including CompTIA DataAI, mapped directly to current exam objectives.

Artificial intelligence and data science — Python, NumPy, Pandas, Matplotlib, machine learning with Scikit-learn, R programming, and end-to-end data projects.

Software and mobile development — Python, Java, JavaScript, Flutter and Dart, Android, iOS, and full-stack web development.

How are Oak Academy courses designed?

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Reviews

4.1

141 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Anup Vaze on 9/24/2025

Delivery and Content is very poor. Its kind of sluggish. Concept delivery is poorly structured and lacks clarity.

By Anamaria Rodriguez on 2/14/2024

El curso se basa mucho en la parte de pauta más que en la parte orgánica. Si estás buscando mayor profundidad en ASO tal vez no sea el curso indicado

By Hanna Dzmitryieva on 1/12/2024

A lot of information, fundamental knowledge. But some info is out of date, most records were created in 2018

By Murat Topal on 4/19/2023

This course contains the information I was looking for and needed for a long time. Thank you

By Jay Kalathiya on 2/11/2023

The course is amazing, it explains all about app business models and app monetization very clearly.

By Jevgen on 1/26/2023

Overall a fairly inexpensive course to get the basics. Downsides: it's fairly outdated, quizzes are poorly written (sometimes illegible), ASO part is controversial

By Denis Kenlly Alva Soto on 2/27/2022

Excellent course I learned all the concepts of digital marketing, the instructor is good at teaching encourages you to continue from start to finish.

By M K on 2/27/2022

A great course for mobile app developers and those who want to publish it and earn money! The lecturer's explanation is very good, very simple and fluent. Definitely check it out.

By Philipp Philipp on 5/18/2021

Excellent! A must-take course for mobile app developers. Thank you very much for this marketing and aso course...

By David Dogru on 5/17/2021

I just can say that this is exactly all-in-one course. If you want to learn mobile app marketing and if you are learning from scratch this piece is really nice as they start with terminology first and build course real world mobile app marketing practices like creating Google Ad Campaing, Facebook Campaing and they teach the tricks to bring users with less money with app marketing strategy.

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Quality Score

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Overall Score : 82 / 100