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The Complete Digital Marketing Bootcamp (Udemy.com)

Learn how to set up winning campaigns using Facebook, Google, YouTube, SEO, Email, Retargeting, and Google Analytics

4.1
784 reviews

Created by: Seijin Jung

Last updated January 2017

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What you will learn

  • Use digital marketing to drive business objectives
  • Be able to develop concrete digital marketing campaigns
  • Better understand different components of digital marketing
  • Become a digital marketer
  • Be able to bring more new customers through digital marketing
  • Be able to retain customers through digital marketing
  • Be able to use different tools to analyze and optimize digital marketing campaigns

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews784#129 of 419 by number of reviews
  • Length3.2 hoursshorter than 58% of them
  • Last updatedJanuary 2017earlier than 92% of them

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Course Description

The average starting salary for skilled digital marketing managers in the United States can easily go beyond $100,000 per year, and there's never been a better time to be a digital marketer!
My name is Seijin, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, YouTube, and other channels. I look forward to seeing you in the course!
This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. I will help you gain not only theoretical foundations of marketing, but also practical skills you can use right away. As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step.

This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you'll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube. You'll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We'll also look at different organic tactics like Search Engine Optimization. Once we understand how we get new users to your business, we'll learn about how we can retain those users more effectively. In this section, I will help you set up impactful retention strategy and actually run email and retargeting campaigns using Mailchimp and Facebook. In the following section, you'll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieve your learning goal - whether it be getting a new job, running your company, or advancing your career.Who this course is for:
  • Beginners who want to kickstart their learning in digital marketing
  • Entrepreneurs who want to use digital marketing to drive business success
  • Small-business Owners who want to bring more success to their businesses through digital marketing
  • Aspiring Marketers who would like to learn about digital marketing
Read More Beginner Beginner Level product length iconTime: 3.2h

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Instructor Details

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Nice to e-meet you all! I'm a Silicon Valley marketing professional & entrepreneur with years of hands-on professional business experiences at multiple companies including Google, LG, Udemy, and many other startups. I have an MBA degree from the Wharton School, University of Pennsylvania, where I studied marketing and management to supplement my real-life business experiences.
I'm passionate about learning new things and sharing them with others. I truly believe that online learning is the best way to learn new skills beyond your comfort zone.
Sign up to my course and join me in this amazing adventure today!

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Reviews

4.1

784 ratings on Udemy

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By Zaher Manla on 10/21/2020

it was easy to understand

By Mridul Agarwal on 9/24/2020

It majorly talks about setting accounts and some "How to"

By Athena Sara Sunny on 9/21/2020

It was good learning experience

By Abinash on 9/11/2020

Sound quality is not good. It's very low. Instructor did provide some good insights.

By Ahmed Gaoh on 9/6/2020

Great course on what Digital Marketing is on a high level and understanding the necessary skills needed for successful digital marketing campaigns initiatives

By Prateek on 7/24/2020

it was really good but i wish there were more detailed videos on SEO.

By Cairey Baxter-Bruce on 7/15/2020

Course was excellent, lots of tips and how to information

By John Anderson on 6/14/2020

Pretty informative. A little out of date but well worth continuing with.

By Ali Hyder Rizvi on 5/21/2020

Very useful course. I can rate content 5 stars and the trainer 6 stars (if they exist)
This course is a must for business owners who operate on small scale, who do not want to spend on a dedicated DMO team. You can increase revenue by picking up points from the course. Sit with a book and pencil while taking this course. The resources as a part of a few modules are exceptional will be a useful input for life. I am very happy and finally every minute I spent here was worth it.

By Guy Cheung on 5/4/2020

Awesome course! Great job! I really enjoyed it. Very informative.

By Thorenzo Acuna on 4/9/2020

Like the content but the video is tiny on my computer :/

By Juella Gumbs on 3/22/2020

I found it very informational. The audio quality could be better.

Showing 12 of 239 reviews

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Overall Score : 82 / 100

The Complete Digital Marketing Bootcamp
Visit course on Udemy Write a review
  • Video Duration: icon 3.2h
  • Price: $74.99
  • Provider: icon Udemy
  • Updated: icon January 2017
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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