Ecommerce PPC Ads 2024: Google Shopping & Merchant Center (Udemy.com)
Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic Google Ads
Created by: Alex Genadinik
Last updated February 2025
What you will learn
- Create Google Merchant account and run highly-converting Google Shopping ads
- Get cheap ad clicks from lucrative traffic who are currently shopping
- More effective for sales than Facebook ads or Instagram ads
- Sell more products and run ads more profitably
- Grow revenue, profits and ultimately your business
- Get better click-through rates on your ad than with regular Google AdWords ads
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.5 out of 5higher than 61% of them
- Reviews645#154 of 419 by number of reviews
- Length1.4 hoursshorter than 85% of them
- Last updatedFebruary 2025more recently than 55% of them
Course Description
Updated 50% of the course for 2024!
Set up highly-converting Google Shopping ads that are made specifically to sell products. Get traffic that is shopping and ready to buy now, and learn how to optimize your ads to get the best leads cheaply.
Google product listing ads have a much higher click-through rate on the Google search result page than transitional Google Ads.
Whether you are already running Google PPC ads (formerly known as Google AdWords) for your products or not, you should definitely run Google Shopping ads because they convert much better, are generally cheaper, and are made specifically to promote and sell products.
If you want to sell more products, I strongly encourage you to run exactly these kinds of Google Shopping PPC ads. If you are not doing so already, you are missing out.
And if you've tried Google Ads PPC ads (formerly Google AdWords) or Facebook ads for products, and could not generate sales, this might be a better option for you since you will be capturing traffic that is already looking for what you are offering.
Try this eCommerce PPC ads course today and begin running your ads soon.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 900,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course so we can discuss your PPC strategies there too
* My list of 50 business-success skills when you complete the course
* Be entered to get chosen for my student of the month status and have your business featured
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in Google Shopping Ecommerce PPC ads.
MONEY-BACK GUARANTEE
This Google Shopping Ecommerce PPC ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now.
Instructor Details
- 4.5 Rating
645 Reviews
Alex Genadinik
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
More courses by Alex Genadinik
Business Communication Skills: Business Writing & Grammar (2026)
4.6 (32,857 Reviews)
Provider: Udemy
Time: 19.3h
$22.99
Customer Service, Customer Support, And Customer Experience (2026)
4.5 (13,592 Reviews)
Provider: Udemy
Time: 5.1h
$79.99
SEO Training Masterclass 2026: Beginner To Advanced SEO
4.5 (10,922 Reviews)
Provider: Udemy
Time: 19.1h
$119.99
Active Listening With Empathy: Soft Skills To Take Feedback (2026)
4.6 (9,326 Reviews)
Provider: Udemy
Time: 3h
$64.99
Email Etiquette And Professional Business Email Writing (2026)
4.5 (7,981 Reviews)
Provider: Udemy
Time: 4.4h
$49.99
How To Make Your Voice Heard, And Articulate Your Value (2026)
4.4 (6,039 Reviews)
Provider: Udemy
Time: 2h
$19.99
More Digital Marketing courses
Licensed Digital Marketing Master™ with IIDM certification (2024)
4.9 (633 Reviews)
Provider: Udemy
Time: 7.8h
$199.99
Commercial Photography Marketing Masterclass (2023)
4.9 (109 Reviews)
Provider: Udemy
Time: 4.4h
$89.99
The "Best" Startup Pitch Deck - How To Raise Venture Capital (2014)
4.8 (1,293 Reviews)
Provider: Udemy
Time: 3.6h
$84.99
Affiliate Marketing For Beginners - NO Website Formula (2023)
4.8 (422 Reviews)
Provider: Udemy
Time: 10.4h
$79.99
Public Relations: How to Be a Government/PIO Spokesperson (2026)
4.8 (218 Reviews)
Provider: Udemy
Time: 2.1h
$59.99
Reviews
By Deep Panchal on 1/1/2025
It was a good course for the pricing of it. Got the basics. Glad to see that its updated on regular basis. I wish we could learn more about how tricky the error can be in automatically fetching feed from shopify and how to resolve them. Some example of colour variations and also some case studies will improve this course value.
By Fionna Wright on 8/15/2020
Great intro course to shopping campaigns! I'm familiar with Google Ads, but venturing into shopping campaigns so it was good to understand the step by step process of setting it up and the best practices. Thanks!
By Juan Miguel Garcia Davila on 5/27/2020
It was good for the purpose of establishing a merchant account, connecting with google ads and upload the lists, however I believe study cases, dynamic remarketing using shopping ads, local inventory ads, smart shopping campaigns, trying to include some tag manager installation of pixels will add more value, additionally how to request a Merchant Center Account will also be valuable.
By Upendrasinh Zala on 4/12/2020
The course is good. I learn a lot. Speaker is good but I think the course structure needs to be more detailed as specially for feeds. Because most of the people stuck in developing sheets for lots of products and also when some unknown error occurs. I also suggest that if possible please add more different strategy plans to generate more sales through ads. other than that I am happy with all the understanding.
By Brandon Seay on 3/2/2020
This course was amazing! Really helped me understand Google Merchant Center on another level! I thought I already knew a thing or two but this course has taken my business to the next level! Thank you!!
By John Robbins on 12/18/2019
As A Google ads proficient business we were looking at Google shopping for a client, something that we have not previously offered. Alex Genadinik guided us through this process, although a little quirky (Google not Alex) we now have a clear direction to take our client who is a non-profit. Google themselves were in fact most unhelpful with this client, clearly putting profit above ethics.
By Chelsea Williams on 12/2/2019
Very great course.. I look forward to applying all the skills mentioned. The course is straight to the point about what to do and what not to do. Very valuable information!
By Saurabh Saha on 5/24/2019
The tutor explained everything very precisely without wasting time in irrelevant stuff. The best course to learn about Google Shopping Ads quickly.
By Chris Nonis on 8/28/2018
I actually thought that this was a very clear and concise course. It was short, but very well structured. I think anyone can easily master Google Shopping Ads using this course. The lecturer also had a really nice accent that made it easy on the ear.
By Bojan Pavlović on 4/30/2018
The course is not theoretical. Everything from the course is immediately applicable in practice, and the instructor answers questions in a very short time. :)
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100












