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Social Media Marketing - Content Marketing Masterclass (Udemy.com)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO

Created by: Mark Timberlake

Last updated May 2023

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What you will learn

  • You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online
  • Understand How Social Media Marketing Really Works For Your Business
  • Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective
  • Understand The Social Media Platforms And How They Can Be Used
  • Write Blogs And Articles That Get Viewers To Take Action
  • Demonstrate That You Understand How Email Marketing Works
  • Master The Basics Of Search Engine Optimisation
  • Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos
  • Create A Professional Social Media Profile Image Using Just A Smartphone
  • Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques
  • Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 51% of them
  • Reviews6,243#12 of 315 by number of reviews
  • Length18.4 hourslonger than 93% of them
  • Last updatedMay 2023earlier than 64% of them

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Course Description

Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group!

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!

The Science Of Social Media Marketing

  1. Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?

  2. Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?

  3. Do you want to learn tried and tested methods and the best practices for Social Media Marketing?

  4. Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?

Then this course is for you!

Student Bonus:

This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

 Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster

  • Free vs Paid Traffic

  • What Is Marketing

  • What is Media

  • What is Social

  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority

  • The Marketing Company

  • Feast And Famine

  • Continuous Marketing

  • The 80/20 Principle

  • Sales And Marketing

Module 3 - Understanding The Buyer Journey

  • Meet Bob

  • The Seven Steps To Marriage

  • The Buyer Journey - AIDA

  • Attention Content

  • Interest Content

  • Desire Content

  • Action Content

Module 4 - Bob's World View Marketing

  • Understanding World Views

  • Understanding Bob

  • Confirming A World View

  • The Family Kettle

  • Bob's World View Activities

Module 5 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals

  • The Problem With New Websites

  • The Snowball Effect

  • The Great Deception

  • Your Website As Your Data Center

Module 6 - Social Media Marketing Platforms

  • Finding Bob

  • What Platform Should I Use?

  • Business Or Personal Branding?

  • Branding Tips

  • Creating Your Biography

  • Housekeeping

Module 7 - Posting On Social Media Platforms

  • The Golden Rules

  • Curation Vs Creation

  • What Types Of Content Should I Create?

  • Written Content

  • Photography Content

  • Infographics Content

  • Video Content

  • Podcast Content

  • Automation

Module 8 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?

  • Stupid Questions

  • Conversations

  • Stories - The Power Of Narrative

  • Industry News

  • Content Capture Systems

  • Respecting Your Audience

Module 9 - Creating A Social Media Post

  • Take Them To The Movies

  • Headlines

  • Body Text

  • Using Images

  • Video Posts

  • Quizzes And Polls

  • Links

  • Hashtags

Module 10 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing

  • Choosing A Niche

  • Choosing A Platform

  • Gate Keepers

  • Community Rules

  • Shared Ownership

  • Structuring Your Community

  • Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

  • Why You Need A Plan

  • Your Social Media Schedule

  • Your Content Calendar

  • Realistic Time Frames

  • Responsibilities And Roles

  • SMART Goals For Your Marketing

  • Marketing Mission Statements

Module 12 - Social Media Marketing Case Studies

  • Marketing Mistakes

  • Twitter Case Studies

  • Facebook Case Studies

  • LinkedIn Case Studies

  • YouTube Case Studies

  • Pinterest Case Studies

  • Instagram Case Studies

Module 13 - Creating Social Media Images With Adobe Spark 

  • Introduction To Adobe Spark Tools

  • Creating A Post

  • Creating A Post On A Mobile

  • Adobe Spark Activities To Complete

Module 14 - Creating Your Social Media Profile Image

  • Introduction

  • Equipment Needed

  • Understanding Your Camera

Module 15 - Lighting Your Subject

  • Offset Lighting Setup For Portraits

  • Front Lit Lighting For Portraits

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Instructor Details

Mark Timberlake

Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management, and his personal passion entrepreneurship.

He has extensive experience with online business in various forms over the last 20 years and loves to share his hard-won lessons and techniques for online business success.

He runs online retail businesses, a video course training company, and a book publishing business.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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Reviews

4.4

6,243 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Nathalie Zeiher on 9/23/2025

Visuelle Darstellung nicht so toll

By Karl Waring on 8/20/2023

This course has been good fun. I have learnt quite a lot of marketing skills and hope to apply them to an online business. I have been failing with my business for 20 yrs now and hope to start something new very soon. Everything in this cousre has provided me with the tools I need to begin again with something new. This course will be great for me to use as reference material when ever I get stuck. I will definitely be going over this course again to refresh my new found skills. Mark has been a great "down to earth" tutor making the course easy and fun and insitefull. Thank you Mark.

By Stuart.Carter on 11/14/2019

Due to a need to expand my businesses recruitment, I thought that undertaking a marketing course could certainly help. I wasn't wrong! I thoroughly enjoyed this course and have learnt a great deal. I am genuinely excited about completing all the good things I have learnt and am already seeing the positive impact the course has had on my companies marketing strategies!

By Andrei Ferraz on 11/27/2018

6 pages of a notebook in. And that's a lot! I am 100% satisfied with the content covered in this course. By the way, English is my second language and if I had any difficulties I could appeal to subtitles and speed control. Actually I watched it mostly on 2. The teacher is very good and knowledgeable, the material was great. I downloaded and printed some of the PDF's and attached to my notes. I had a previous experience with marketing my own projects online, little did I know I didn't know 10% of the subject. I learned many things the hard way. Now, though, I am so confident that I can take a second look on all my projects and better them to a professional level. And I will soon. My number one goal was to professionalize myself. I am taking 5 other courses in the subject and then I intend to enter the market and work for someone until I settle my finances and get experienced in the business. Then, watch out for me. I'll be reaching some awesome success marks out there. Thank you so much Mark Timberlake! What a tremendous experience! I will return to these classes every once in a while to refresh my knowledge.

By Sachin Kaushik on 9/25/2018

Enjoyed going through the social media marketing journey with Mark. He practises what he preaches and the same is evident in the numerous examples used throughout the course. Anyone taking this course must understand that the content is quite comprehensive in nature and at times it may sound repetitive but essential. While not all mortals like myself can reach Camera and Studio (A/V) skills shown in course, but hopefully, we can aim to be better at them.

By Nicole Meredith Yeager on 5/6/2018

Mark Timberlake is without a doubt, hands-down a Master Teacher. This entire monster of a course was engaging, informative and packed with relevant and helpful information throughout its entirety. It is a must-have for anyone looking to break into digital marketing or starting a social media consultancy. After taking this course I now feel 100x better prepared to start my business. It was worth every penny, and then some! Thank you, Mark. I absolutely loved learning from you and I hope to take another one of your courses in the near future.

By Petros Sofocli on 4/14/2018

Thank you Mark for this Course you have put together! It offered me a great insight on Social Media Marketing and in general Marketing Strategy building. Before i would say that i had some knowledge over the Topic but was very chaotic. Now after finishing the course i can say that a lot has been put in its order of understanding. Thumbs up for the creation and thanks again.

By Mark Taylor on 11/6/2017

I have not yet finished this course - I have just finished block 3 - but it is really starting to become engaging. I can actually see my own buying patterns in the material Mark is presenting. Improve? Well I am married to a Brit and have spent lots of time working and living in a British community. I get some of the slang expressions that have crept in here and there. I have friends in England who have similar speaking style to Mark. He is engaging without being over the top enthusiastic. It's a warm style of presentation. However, in the earlier sections one gets to feeling a little too comfortable and the pace should perhaps be a little more brisk or perhaps through in some changes to the delivery media. Liven it up a tad. Otherwise I am eager to get to the the fourth block. C ya there.

By Paloma on 7/26/2017

An interesting course to start with social media and learn some techniques about photography. Nevertheless it doesn´t come deep into precise content about how to create social digital strategies. I missed specific cases about how to create strategies in some of the most popular social media platforms, like: facebook, twitter, ... In general bases, is a recommended course for anyone who is interested in start an immersion in social media marketing.

By Christianna Kopetka on 6/11/2017

I think a better title for this course would have been "Intro to Digital Marketing for Local Businesses." I was hoping the content would include social strategy and campaign creation, tactics for engagement and reach on major social platforms, influencer marketing and paid social ads. To be fair, I should have paid more attention to the course details, as there is an outline that states the breadth of topics discussed. If you have a local business and want an introduction (or refresher) on general marketing concepts, local SEO and the technical aspects of producing content (ie lighting, equipment and sound for photo/video), this is a great course for you. The information is presented clearly with relevant examples.

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Overall Score : 88 / 100