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Online Digital Social Media Marketing & Sales Free Training (Udemy.com)

Free Training - Learn how to master marketing by understanding the buyer journey and how the buyer thinks and buys.

Created by: Mark Timberlake

Last updated August 2022

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What you will learn

  • In this course you will learn how online marketing works.
  • You will learn about the buyers journey.
  • You will learn how the buyer thinks.
  • You will learn how to sell to the buyer.

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Course Description

Online Digital Social Media Marketing & Sales For Beginners

Do you want to learn how to master online marketing?

Are you completely new to this subject?

Do you want to understand the core concepts that will enable you to succeed in online marketing and sales?

Do you want to learn the basics in as fast a time as possible?

Then this course is for you!

What You Will Learn:

You will learn the difference between the Master Marketer and the Average Marketer.

You will lean the core principles of marketing online.

You will learn how the buyer journey works.

You will understand what branding really is.

You will learn how marketing campaigns work.

And you will learn the importance of listening to your target audience.

Topics Covered In The Course:

  • The fundamental question?

  • Who is our Bob?

  • What is Bob trying to buy?

  • Selling what Bob is trying to buy.

  • Interruption or magnetic marketing?

  • Bees and flowers.

  • Understanding search engines.

  • The AIDA buying process.

  • An example of AIDA.

  • Building an AIDA funnel.

  • A standard online AIDA marketing funnel.

  • A copywriting AIDA funnel.

  • Tools vs funnels.

  • Understanding branding.

  • Design cues and tips

  • Establishing authority.

  • Solving Bob's problems.

  • The importance of community.

  • Marketing mission statements.

  • Talking in Bob's language.

  • What content does Bob like?

  • The golden rule.

  • Where does Bob hang out.

  • Managing time expectations.

  • Content launching.

  • Bob's worldview.

  • Two modes of thinking.

  • Questioning and listening.

  • Buyer personas.

  • The buyer persona exercise.

  • Building sales copy.

  • Asking for the sale.

  • Creating a sales pitch for Bob.

  • Bob as an advocate.

Join Us On The Other Side!

We look forward to you joining us and learning how to become a Master Marketer!

Mark Timberlake



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Instructor Details

Mark Timberlake

Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management, and his personal passion entrepreneurship.

He has extensive experience with online business in various forms over the last 20 years and loves to share his hard-won lessons and techniques for online business success.

He runs online retail businesses, a video course training company, and a book publishing business.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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Reviews

4.4

2,160 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Udemy User on 8/24/2026

It would've been a better one if it had included something about what to study next in order to "master" marketing as it shows on the thumbnail. As for the content, it's good for someone who doesn't know anything about marketing. overall it didnt give me what i assumed id get after reading the title of the course.

By Madeeha Kamran on 1/5/2025

This free training on mastering marketing was incredible! Super detailed, clearly explained, and packed with actionable insights into the buyer journey and psychology. It’s rare to find such a practical and engaging course that’s also free. Highly recommend it to anyone looking to level up their marketing game!

By A S_nie on 10/12/2024

This course provides a smooth introduction to marketing basics. It’s well-structured and easy to follow, with clear explanations. It's a great starting point for beginners looking to understand key marketing concepts. Highly recommended!Thank you Mark!

By Omad Idrus on 8/25/2022

This gentleman knows how to break down things to marketing newbies like myself. i loved this course, made a lot of new marketing concepts so bite sized that i knew immediately how to correct my course of action for my newly launched online business. More of such materials and courses, please!!

By Anonymized User on 3/24/2022

Very informative course. This course gives a detailed description of how it is possible to increase sales in the right way through digital marketing. Moreover, the potential considerations when buying a buyer's product are also discussed in detail.

By John Salloum on 12/15/2021

Thank you for your passion and dedication to teaching what many people find to be some of the most challenging concepts in the course. Your positive attitude and in-depth explanations for difficult concepts greatly enriches every class you teach.

By Mikaela on 4/16/2020

I liked the platform but I fell that the question is very easy, just memorize the subject. I EXPECTED SOMETHING DIFFERENT. But I really liked the professor!!!

By Arvie Joyce Cayabyab on 3/5/2020

Great lecture for someone who has no previous knowledge of social media marketing or marketing in general. A great refresher course too! The activities at the end of each section and the real-life examples are really useful. Thank you, Mark!

By Ivy Boyter on 9/28/2019

I've been blogging for years and took plenty of courses on blogging and social media, but none have ever REALLY given me a short and precise understanding of marketing that works. I can see some flaws in my social media approach and now have a solid understanding of what to work on! Thank you

By Abdulrhman Hosny Mohamed on 9/23/2019

this course was very helpful and powerful and learned me how can i know my customer's problems and working about solve it

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Overall Score : 88 / 100