Skip to content
UdemySalesPaid courseBeginner levelCertificate

Sales Skills & Negotiation Skills - Selling Masterclass (Udemy.com)

Learn How To Sell - Step By Step Guide To Self Development As A Sales Consultant - Structured Training For Beginners

Created by: Mark Timberlake

Last updated May 2023

Our take

Based on the ratings of 2,758 students, a sample of their written reviews and the syllabus, as the course stood in May 2023. No course pays to be reviewed.

Mark Timberlake's course is a beginner sales and negotiation program built around a train metaphor. It runs 12.2 hours over 291 lectures, with sections like Listening Station and Negotiation Station. It starts with mindset, emotional control and how buyers think, then moves to prospecting by networking, phone and online, body language, negotiation, objections and closing. The audience list is blunt: it is for people just starting out, and experienced sales consultants are told to skip it.

Reviewers mostly like the teaching. They describe clear explanations, practical examples and an instructor who seems experienced and makes the material easy to follow. A few say they picked up ideas they could use in their current job. The complaints are mild but they repeat. Some feel simple points get stretched out, one calls the pace a bit slow, and another says the voice needs more energy. On testing, one reviewer found the end of section questions unintuitive and another wanted more objective assessments to check their understanding.

With a 4.6 rating from 2,758 reviews and more than 13,000 students, it has a solid record. Only 77 of those ratings are one or two stars. The last update was May 2023. The heaviest parts are objection handling, at 59 lectures, and negotiation, at 38. For a new salesperson who wants structure and doesn't mind a slow pace, it fits well. Experienced reps will find it basic.

Best forNew salespeople who want a step by step path from mindset through prospecting to closing.
Skip it ifYou already work in sales, since the course itself calls its content too basic for experienced reps.

Pros

  • Objection handling gets 59 lectures and negotiation 38, so the core sales skills get real time
  • Reviewers say the explanations are clear and easy to follow, with practical examples
  • Covers prospecting by networking, phone and online, plus body language and questioning
  • Opens with emotional control and how buyers think, which one reviewer found different from other sales training

Cons

  • Some reviewers feel simple points are stretched out and the pace runs slow
  • Delivery is flat for some, with one reviewer saying the voice needs a boost
  • Weak on assessment: one reviewer found section questions unintuitive, another wanted objective tests
the trainer is so experienced about what he is talking about and explain it so easy
omar salama, a student

Suits true beginners in sales; the audience list says experienced consultants will find it too basic.

Featured in our guide: The Best Sales Courses on Udemy in 2026

icon
What you will learn

  • This course will teach you how to become a successful sales consultant.
  • You will understand how the sales process works from start to finish.
  • This course will help you get the skills you need to get the best from any negotiation and sales situation.
  • You will know how to negotiate successfully.
  • You will know how to handle objections
  • You will know how to read your prospects in a sales meeting.
  • You will know how to find prospects to sell to.
  • Once you have taken this course, you will be able to develop a sales strategy.
  • You will know how to manage your emotions in a sales situation.
  • You will know how to close a sale.
  • And you will also know how to leverage your prospect for multiple sales opportunities.

Course content

17 sections · 291 lectures · 12 hours of video

  1. 1Introduction To The Sales And Negotiation Skills Masterclass 2 free previews3 lectures · 6 min
  2. 2Prepare The Train Driver - Self Development For The Sales Consultant 2 free previews15 lectures · 36 min
  3. 3Pre-suppositional Sales - Pre-Suppositions And Worldviews 1 free preview26 lectures · 1.2 hours
  4. 4The SMART Process - Learn How To Manage Emotions23 lectures · 42 min
  5. 5The Coaches - Getting Ready For Passengers7 lectures · 19 min
  6. 6The Train Route - Planning Your Sales Route5 lectures · 17 min
  7. 7Selling Tickets - Understanding How Prospecting Works 1 free preview11 lectures · 33 min
  8. 8Prospecting By Networking7 lectures · 27 min
  9. 9Prospecting By Phone10 lectures · 46 min
  10. 10Online Prospecting10 lectures · 30 min

Who it is for

The instructor says it suits

  • This course if for beginners in sales and business development.
  • If you just starting out in sales then this course is for you.
  • Do not take this course if you are an experienced sales consultant as you will find a lot of the content too basic.

What you need before you start

  • You will need a desire to master the selling process and be interested in sales and negotiation.
  • You will need to be willing to commit to spending time studying this course.

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.6 out of 5higher than 64% of them
  • Reviews2,758#9 of 108 by number of reviews
  • Length12.2 hourslonger than 91% of them
  • Last updatedMay 2023earlier than 78% of them

icon
Course Description

Sales Skills & Negotiation Skills Selling Masterclass - A step by step guide to becoming a Master Salesman!

Sales skills and negotiation skills, a beginners guide to business development for the sales consultant.

The complete guide to mastering selling skills, sales strategies and sales techniques so that you can become a master Sales Consultant.

Do You Want To Learn How To Sell Your Own Ideas And Products?

There is no mountain that you cannot climb, if you master the art of sales psychology.

There are so many opportunities in life that are missed because people don’t develop good sales skills.

In this course you will learn how to manage the buyer journey from cold calling all the way through to closing the sale!

What You Will Learn:

  • In this course you will learn how to master the sales process.

  • You will learn how to develop a sales strategy.

  • You will learn how to manage your own emotions in a sales situation.

  • You will learn how to find prospects to sell to.

  • You will learn how to read your prospects.

  • You will learn how to negotiate successfully.

  • You will learn how to handle objections.

  • You will also learn how to close the sale.

  • You will also learn how to leverage your contacts so you can sell to the same prospects again and again.

Topics Covered In The Course:

Module 1: Prepare The Train Driver - Self Development Of The Sales Consultant

  • Introduction To The Course

  • Sales Skills Course Overview

  • The Mind Of A Consultant

  • Mastering Sales Is Mastering Life Skills

  • The Continuous Journey

  • Universal Laws Of Success

  • The Three Pillars Of Success

  • Personal Honesty

  • Diligence

  • Deferred Gratification

  • Suppression Of Principle

  • Emotional Intelligence

  • Core Principles Of Emotional Intelligence

  • The Problem Is Internal

  • The Two Motivational Forces

  • Product Confidence

Module 2: Pre-suppositional Sales - Pre-suppositions And Worldviews

  • The Train Track - Pre-Suppositional Sales Defined

  • What Is A Worldview

  • Why Pre-Suppositions Are Important

  • Two Modes Of Thinking

  • Logical Thinking

  • Emotional Thinking

  • The Dumb Dog

  • How We Create Our Values

  • Examples Of Rational Ideas

  • Examples Of Emotional Beliefs

  • Examples Of Values

  • Rational Or Emotional

  • Finding Someones Presuppositions

  • When The Presuppositions Are Not Clear

  • The Bank Robber Example

  • Why People Buy

  • How We Make Buying Decisions

  • Matching A World View

  • Testing A Worldview

  • Test Your Presuppositions

  • What Is A Buyer Persona

  • Presuppositional Buyer Persona Exercise

  • Creating The Persona

  • Traditional Buyer Personas

  • Combined Buyer Personas

Module 3: The SMART Process

  • The SMART Process

  • Controlling The Room

  • The Core of SMART

  • How Negative Emotion Controls Us

  • How We Take Control

  • The 5 Steps Of SMART

  • Separate

  • Monitor

  • Assess

  • Replace

  • Trust

  • SMART In Action

  • The SMART Sales Call In Full

  • I Will Never Be Any Good At Sales

  • The Power Of Self Talk

  • Using SMART For Self Development

  • Two Uses Of SMART

  • Short Term Emotional Management

  • Long Term Character Development

  • Experienced Negative Emotional Beliefs

  • Taught Negative Emotional Beliefs

  • Internal Negative Emotional Beliefs

Module 4: The Coaches - Getting Ready For Passengers

  • Getting Ready For Your Passengers

  • Know Your Product

  • Product Strengths And Weaknesses

  • Knowing Your Competition

  • Become The Expert

  • Value Propositions

Module 5: The Train Route - Planning Your Sales Route

  • Planning Your Route

  • Building Your CRM Flow

  • Data Analysis

  • Implementing Your Sales Funnel

Module 6: Selling Tickets - Dealing With Prospecting

  • Prospecting The Three Rules

  • Qualifying Prospects

  • Identifying The Contacts Role

  • Dealing With The Gatekeeper

  • Dealing With Influencers

  • Dealing With Champions

  • Dealing With Decision Makers

  • Contact Identification Exercise

  • Prospecting Secrets

  • Getting Entrance Into The Castle

Module 7: Prospecting By Network

  • Prospecting By Networking

  • Classification Of Networks

  • Door To Door Sales

  • Door To Door Conversation Methods

  • Getting The Most Out Of Your Networking

  • The Elevator Pitch

Module 8: Prospecting By Phone

  • Finding Prospects By Phone

  • Planning Your Phone Calls

  • Split Testing Your Scripts

  • Dealing With The Gatekeeper Script

  • Dealing With The Influencer Script

  • Dealing With The Champions Script

  • Dealing With Decision Makers Script

  • Other Call Support Material

  • Voicemail Techniques

Module 9: Online Prospecting

  • The Power Of Online Prospecting

  • Online Prospecting Tools

  • Email Statistics

  • Understanding Spam

  • Permission Based Email Marketing

  • Email Writing Tips

  • Places To Get Their Email Addresses From

  • Email Writing Tips

  • AIDA Copywriting

  • A Sample Email Using AIDA

  • Activities Create Your Own Email Using AIDA

Module 10: Making Friends - Friendliness And Personality Types

  • Making Friends

  • Ten Rules Of Friendliness Part 1

  • Ten Rules Of Friendliness Part 2

  • Recommended Reading

  • Personality Types

  • Meet The Blues

  • Meet The Reds

  • Meet The Greens

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Mark Timberlake

Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management, and his personal passion entrepreneurship.

He has extensive experience with online business in various forms over the last 20 years and loves to share his hard-won lessons and techniques for online business success.

He runs online retail businesses, a video course training company, and a book publishing business.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

icon
More courses by Mark Timberlake

$24.99

$149.99

$11.99

Free

$11.99

$49.99

icon
More Sales courses

$19.99

$39.99

$44.99

$54.99

$19.99

$12.99

icon
Reviews

4.6

2,758 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Nigel Biscombe on 6/21/2024

Very long (12 hours), very detailed (291 individual lectures), with a lot of good practical information and advice in the content about selling. For me the delivery was spoilt by the use of too many animation effects and the facilitator reciting verbatim the mutli-coloured bullets and paragraphs. I score the content high, and the delivery low.

By Guenael Paul Bourtembourg on 10/23/2022

Mind-blowing content! Excellent course. Six stars. Going deeply into the psychological aspects of sales, laying strong fundamentals before diving into sales techniques. A tremendously helpful class! Two suggestions to make the course even better though: 1. More practical examples (applying to different types of sales) of how to handle all different types of objections would be welcome. That section could be longer. 2. Having downloadable resources would help review the course over time. Why can't we have the slides, or summarized written supports?

By Tony Hill on 3/15/2022

I have been in sales since the age of 21, I am now aged 58. When I read that the course was not suitable for experienced sales people I very nearly decided not to buy it. However, I am glad I did! Yes, some of the content is basic and would suit people just getting started but for an experienced vet like me, there is plenty of great content. I am a real fan of the SMART technique for gaining control of that “Guard Dog” AKA my inner demons and value the guidance. This to many will be worth the small outlay and the investment of time. It’s well worth revisiting new and old techniques especially when they are delivered as well as they are in this course. Thanks

By Ismael naranjo morales on 1/11/2022

i bought a free course of this teacher just to know if it good or not really... and i liked so much that i bought this one as well, and i have to say that i have been in sales for around 15 years and i'm really still learning stuff a long my journey. This teacher is really something else, the way he explain everything making it sooo simple to understand. so, at the end i say i loved the course, i learn a lot, and i totally recommend it ! have a good day everyone!

By Ron Khasin on 1/9/2022

Dear Mark, I'd like to thank you for this wonderful course! First of all it's comprehensive - it touches so many aspects of human relations, and it's well beyond the sales. In addition, you speak English in a very clear way, and all the key sentences are on the screen - very important moment for those who are not native speakers. Looking forward to taking your course on leadership!

By Anonymized User on 7/15/2021

The content was great and I enjoyed the course. The tips on handling objections and SMART are very useful. It was a nice touch to pose questions instead of having endless tests. Udemy’s copyright protection made it hard to take screenshots for notes, which I could still do on the laptop… Perhaps include some notes in the resource?

By BRAHMACHARY CHILUMULA on 6/18/2021

Good and Nice explanation about the skills and mastery of sales, But I feel if we would have given some exercises after each lesson to carry out that would have been more practical and enthusiastic too to measure our levels of obtained skills.

By Rajesh Raheja on 11/8/2020

Nice and organized content

By Amit Singh on 10/22/2020

Its good, could have been a bit shorter

By Christopher Yakubu on 10/21/2020

great

By Kedar Nagawanshi on 10/15/2020

Amazing

By Garima Varshney on 10/11/2020

relevant content, practical scenerios

Showing 12 of 154 reviews

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 92 / 100