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Sales Training: Practical Sales Techniques (Udemy.com)

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!

Created by: Chris Croft

Last updated May 2025

Our take

Based on the ratings of 35,999 students, a sample of their written reviews and the syllabus, as the course stood in May 2025. No course pays to be reviewed.

This is a short, beginner-friendly introduction to selling, built around a simple sequence: build rapport, diagnose what the customer needs, prescribe a solution, handle objections, then close. The syllabus runs about 2.6 hours across 40 lectures, and most of them are only a few minutes long. Chris Croft, a UK trainer with an engineering and MBA background, frames selling as helping rather than pushing. That suits newcomers, career changers and people who only sell now and then, such as in a job interview or a customer-facing role.

Reviewers mostly praise how clear and practical it is. Phrases like easy to follow, straight to the point and simple strategies turn up in the sample, and a couple of people say Croft teaches from his own experience. Of 35,999 ratings, about 59 percent are five stars and about 32 percent are four. The complaints are small. One reviewer wants more theory material on planning and mapping, another said half the session would not display, and three-star ratings make up under 8 percent.

Depth is the trade-off. The prescribing section is two lectures and six minutes, and there are four quizzes but no assignments, so practice is up to the learner. The syllabus also lists a 43-minute bonus section called Latest Content Updates, and the course was last updated in May 2025. It is short enough to finish in an evening or two, which makes it a sensible first step before a sales job or a big customer meeting. Experienced sellers will want something deeper.

Best forPeople new to sales, or in customer-facing jobs, who want a quick framework for rapport, objections and closing.
Skip it ifYou already sell for a living and want advanced negotiation or B2B deal strategy, not an introduction.

Pros

  • Clear flow from rapport to diagnosing, objections and closing, easy to follow for newcomers
  • Short lectures and 2.6 hours in total, so it is easy to finish in a couple of sittings
  • Croft draws on real experience, and reviewers call him a great teacher
  • Rated 4.7 from nearly 36,000 reviews, with about 59 percent giving five stars

Cons

  • Introductory only: the prescribing section is just six minutes across two lectures
  • Four quizzes and no assignments, so practising the techniques is left to the learner
  • One reviewer wanted more theory on planning and mapping, another had playback trouble
It was a fantastic course, very useful and straight to the point, it may was the best 2h course i ever has on udemy.
Zakaria Errahil, a student

Listed for all levels, but it fits beginners and occasional sellers best. No experience or equipment needed.

Featured in our guide: The Best Sales Courses on Udemy in 2026

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What you will learn

  • Enjoy selling by befriending customers
  • Tools to close deals with confidence
  • Be organised and efficient in your sales process
  • Understand the selling process and how to master it
  • Master body language and rapport to build relationships
  • Feel confident preparing for a sales meeting
  • Know different selling styles and their uses
  • Successfully close the deal without having to cut into your profit
  • And much much more!

Course content

10 sections · 40 lectures · 2.6 hours of video 4 quizzes

  1. 1Welcome 1 free preview1 lecture · 2 min
  2. 2What is Sales? 2 free previews2 lectures · 12 min
  3. 3Part 1 - Building a Sales Relationship 2 free previews8 lectures · 1 quiz · 38 min
  4. 4Part 2 - Diagnosing the Sale 1 free preview4 lectures · 13 min
  5. 5Part 3 - Prescribing a Solution 1 free preview2 lectures · 1 quiz · 6 min
  6. 6Part 4 - Objection Handling 2 free previews4 lectures · 1 quiz · 14 min
  7. 7Part 5 - Closing Sales 2 free previews5 lectures · 1 quiz · 14 min
  8. 8Efficiency & Measurement in Sales 1 free preview3 lectures · 11 min
  9. 9Bonus 1 free preview2 lectures · 3 min
  10. 10Bonus: Latest Content Updates9 lectures · 43 min

Who it is for

The instructor says it suits

  • Those currently working in sales looking to increase their figures
  • Those considering sales as a career in the future
  • Anyone who has to deal with customers face-to-face

What you need before you start

  • No previous equipment or experience is needed
  • A willingness to learn, and situations to practise are advised
  • Having some examples in mind of situations where you could apply the techniques would be helpful
  • A pen and paper might be useful at times
  • A willingness to learn is essential!

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.7 out of 5higher than 81% of them
  • Reviews35,999#1 of 108 by number of reviews
  • Length2.6 hourslonger than 54% of them
  • Last updatedMay 2025earlier than 59% of them

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Course Description

Sales Training: Practical Sales Techniques

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!


Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. Sales needn't be slimy, immoral, or complicated - it's simply about getting the best solution for the customer so they are thrilled to buy from you.

With this course you can maximise your sales potential in just a few minutes - if you're already working in sales, or looking for a lucrative and enjoyable future career, effective selling is a valuable skill that you definitely need to master.

Chris Croft is an international speaker and widely published author, who's been teaching Sales skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.

This course covers everything you need to know about sales: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. It looks at lots of real life examples (some of which will definitely get you laughing) and gives practical tools you can use right away to get better results.

Sales Mastery overview includes:

  • Planning your toolkit

  • Building a rapport and relationship

  • Handling objections and hidden excuses

  • Creating a foolproof efficiency system for organising your sales

  • Simple tricks to raise yourself above 90% of the competition

  • Simple phrases that will get you a brilliant closing price

  • And lots lots more!

This course comes with a 30 day money back guarantee.

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Instructor Details

Chris Croft

Chris Croft is one of the UK's leading trainers and provides a wide variety of courses designed to involve, inspire and motivate people of all levels. To date Chris has trained some 87,000 people in person and millions online. His video courses are some of the most viewed in the world.


Chris has come from an Engineering background, with a masters degree from Cambridge University, qualifying as a Chartered Engineer, and working as a senior manager in manufacturing for 10 years. He gained an MBA and worked as a university lecturer for four years before starting his own training company 25 years ago.

Chris runs face to face courses in the UK, does zoom training for companies anywhere in the world, and makes video courses in his own studio. You can follow him on Linkedin and YouTube, and he has 18 books on Amazon.


Chris is passionate about practical and fun education with courses that are memorable, entertaining and immediately actionable.

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Reviews

4.7

35,999 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Dewayne on 8/21/2026

this is actually really good. He explained the new way of selling verbally in todays world which is building a relationship with the customer. Then that's when they inquire the customers about their needs.

By Salvation Marumo on 8/19/2026

I really enjoyed the course. It was informative, easy to follow, and gave me a better understanding of sales techniques and how to communicate effectively with customers. I learned a lot of useful skills that I can apply in real-life situations. Overall, it was a great learning experience and I would definitely recommend it to others.

By Clinton Lewis on 8/10/2026

Well for my first foray into understanding sales and marketing this was an interesting and educational watch which helped me understand the basics which I found helpful and can use in my role.

By Anas Ammar on 8/3/2026

This course was very good overall, especially because it does not contain any inappropriate images. The only issue I noticed was with the final video in the 2025 update, which contains a few points that may not be consistent with all scholarly opinions.

By Manas Ranjan Dhal on 7/8/2026

It's a really good course for someone who is starting out with sales training and wants to know sales. It comes with a role-playing strategy which helps us apply our learnings, and I would give it a five out of five for all the content it has covered. Maybe it is not completely up to date, but it's a must to learn all of these things.

By Bristow Joseph on 5/27/2026

Thank you so much, Chris! This was a really concise and excellent short course on sales. It walks through the entire sales process and covers most of the key points in a clear and practical way. I especially appreciated learning a systematic approach to the sales process, which made the concepts much easier to understand and apply. Overall, this was a valuable course, and I would definitely recommend it to anyone looking for a solid introduction to sales.

By Rodney Jean Charles on 5/23/2026

This training course is really great. I learned some practical techniques, even though in my country, price reductions (discounts) are the key to closing a sale. Thanks to this “peeling the onion” technique, I can at least keep the price steady. Thanks also for the tip about lighting when using the zoom. Thanks again.

By Elsa Lissette Giron Gonzalez De Morales on 5/13/2026

I enjoyed the course, I wanted to refresh knowledge and see if I could find similarities on how I di my job and I did, many. I think it applies well in most types of sales.

By Paulie Ancene on 4/30/2026

Thank you for the insightful info. Right now, what I am selling is security guard services. Any tips for when I go to site visits or when I have meetings with potential buyers? Please let me know, I will be scheduling a 1 on 1 booking to pick your brains. Thanks Prof. Croft!

By Mohammed Jawed Khan on 3/28/2026

I got a lot of amazing value from this course. Some of it is not really applicable to entrepreneurial cold calling, however I got a lot of insights which directly translate to my field of expertise and I really appreciate this course and I really think it's useful for anyone who's looking to get their foot in the sales.

By Amr Alaa on 11/22/2020

Chris Croft knows what he is doing. His Cambridge education style is amazing to me. The examples, the humor, the analogies, and structure are excellent. what else to ask for! The guys is an expert in his field
The Brits overall are excellent tutors compared to other nationalities in my opinion.

By Patricia Lindsey on 11/8/2020

I know that closing is very important when the sales pitch is over.

Showing 12 of 310 reviews

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Quality Score

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Overall Score : 94 / 100