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Sales Training: How To Close More Sales (Udemy.com)

Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales

Created by: Applied Excellence

Last updated May 2018

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What you will learn

  • Learn the sales skills, techniques and strategies to make you a top performing sales professional.

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.7 out of 5higher than 81% of them
  • Reviews2,682#10 of 108 by number of reviews
  • Length1.4 hoursshorter than 77% of them
  • Last updatedMay 2018earlier than 93% of them

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Course Description


The sales skills, techniques and strategies within this powerful sales training course will enlighten you into how to take action to affect change, offering you thought provoking moments, epiphanies and reality checks through powerful information that is time-tested, relevant, and simple to understand. 

Topics in this sales training course include:

  • ESTABLISHING TRUST – Learn how the most effective negotiators and communicators naturally and immediately connect to their client through an unseen flow of energy that increases the speed of decision!

  • SELLING VALUE – Outsell the competition and increase your order profitability through identifying, positioning and communicating your intrinsic value that moves your client to take action!

  • ELEVATING VALUE – Learn how to create and communicate your extrinsic value ensuring that every client interaction is a positive experience, while presenting yourself as a resource, not a commodity!

  • AUTHENTIC INFLUENCE – Learn how to define your thinking, realize and communicate your true value and emotionally connect to your client to enable a deeper and more loyal connection that moves the sale forward!

  • BELIEF – Professional Selling is about building trust. Learn how to incorporate and communicate the hidden power of belief that enables your client to psychologically connect and be pulled into “wanting” what you are offering!

  • SELLING RESULTS – Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance (“buy-in”) to commit to the sale by focusing on Results!

The advanced and up-to-date selling skills and strategies are presented in their simplest form, offering you the ability to quickly and easily achieve the tremendous rewards that professional selling has to offer without having to learn the hard way. My goal is for you to work smarter-not harder and immediately gain from the knowledge I have gleaned from the thousands of sales calls and presentations I have made, the hundreds of books I’ve read, audio books I’ve listened to and sales seminars I’ve attended. The content of this sales training offers a perfect blend of fresh, thought provoking and effective techniques from the award-winning book “The Sales Pro” and international best selling book “The Go-Giver”. 

What’s “The Go-Giver” you may ask? Not only is it endorsed by great leaders such as Stephen M.R Covey, Michael E. Gerber and Brian Tracy, it is the key to exceptional leadership and cultural excellence. Shifting your focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.   

The course represents foundational principles of selling- principles that no one else is teaching but which are the absolute backbone of sales success. My intent is to trigger a willingness for the you to “wake up” or “move forward” through skills and techniques that support your personal evolution into becoming an even better version of who you are, or perhaps change to become the person or sales person who you always wanted to be.

Your trainer, Paul Anderson, has accumulated over 25 years of experience within the field of sales, which includes both teaching and selling. He’s the man behind The Sales Pro, he was the top performing salesman at a fortune 100 company and he has been handed over 20 sales awards. Plus, he’s the author of two award-winning sales books – ‘The Sales Pro’ and ‘The Sales Pro Meets His Mentor'. With the wealth of knowledge he has acquired, he’ll teach how the strategies work, and how to apply them. No matter what situation you find yourself in, you’ll have the confidence, and know-how to deal with it effectively.

Take the course NOW and never look back!

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Instructor Details

Applied Excellence

Paul Anderson is the CEO & Founder of Applied Excellence learning and development company. At Applied Excellence, we are committed to inspiring excellence in business, leadership, sales, customer service & personal development. Applying the knowledge learned is the key to creating outstanding practices and achieving the results based off of what fundamental concepts or values you are after. “Excellence comes not from the learning but in your commitment to owning and applying what you have learned” - Paul Anderson

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Reviews

4.7

2,682 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Anonymized User on 3/18/2026

I was surprised of the approach comparing Company products & services to something that I really love. If you can elevate it and realize it, that is the real impact, because you already buy it and then you can sell it.

By Bongani on 2/4/2025

The explanation about having to know the story behind the actual reason why the company was established in the first place and having to connect and belief in the product you are selling. ensuring or authenticating to your customer that this is the right product for them and that you also have or using this product is the loud and clear enlightenment. The presenter had a crystal-clear presentation.

By Anonymized User on 9/20/2024

I use courses like this to inspire me and reset when I'm finding my sales lacking. It definitely helps to get going again and turn my sales into the positive. The lector of this module was very entertaining, I appreciate him having an acting background b/c it kept things engaging.

By Selby on 2/3/2024

I would like to thank you so much for all the knowledge required in selling that you have taught me. I am truly grateful. The course was amazing and was easy to understand. All the quizzes has helped me understand the course even better. Due to your positive energy in all the presentations, I can confidently say that I am eager to start selling. Thank you.

By Singalakha Dyonase on 8/16/2022

First of all I'd like to show my appreciation to Paul for taking the time. This course helped me so much throughout, more especially the lesson and exercise on Experience of Value. I realized there's so much I've been missing on my presentation. I have already started imputing some of the things I've learnt during the course and I'll be sure to continue doing so.

By Anonymized User on 4/27/2022

GREAT INSIGHTS. VERY RICH CONTENT. JUST WHAT I NEEDED TO SHARPEN MY SKILLS. I'VE ALWAYS SHY AWAY FOR PITCHING PRODUCTS DEEM TO BE INFERIOR TO THE COMPETITION, BUT NOW I UNSDERSTAND HOW TO WHAT SELL THE BENEFITS & RESULTS OF WHAT IT CAN DO RATHER THAT WHAT IT CAN.

By Janine Thatcher on 3/2/2022

It really helped to know what characteristics are involved when it comes to selling; and I was surprised to learn that they are quality characteristics that many people may have already, no matter what their career path! The resources are going to be a great help in actually applying the course content, and I'm very grateful for that.

By David Edwards on 11/22/2020

"Absolutely" "Absolutely" "Absolutely". Poor quality video - constantly out of focus, head chopped off, etc.

By Lokesh Naidu kalla on 11/22/2020

course is good ,but its very short .

By Jaya Letchmi Selvaraju on 11/8/2020

Learned some new things.

By Anil Bhardwaj on 11/8/2020

amazingly... All concepts got understood. thank you

By Never Ncube on 10/11/2020

I like the emphasis on self-belief in the company, products/services and values in-order to communicate with the customer.

Showing 12 of 168 reviews

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Quality Score

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Overall Score : 94 / 100