CourseraSocial Media MarketingFree courseCertificate

What is Social?

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchas

4.9

509 reviews

Created by: Randy Hlavac

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Overall Score : 98 / 100

Course Description

The "What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won't just tell you how to grow your professional persona using social - you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization's staff will be able to position, engage, and grow relationships with the consumers of highest value to you.Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Time: 9h

Instructor Details

Randy Hlavac

4.9 Rating
509 Reviews

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

Social Marketing Capstone Project
5.0 (30 Reviews)

- Provider: Coursera
- Time: 10h

Free

Social Media Marketing Specialization (2014)

- Provider: Coursera
- Time: 19h

Free

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4.9

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By Daniel V on 6-Nov-19

This course was very straight forward and taught much about Social Media Marketing. Lectures and support material are very well done.

By Raquel L on 29-Oct-19

There has been so much great information on social media platforms, and how they work.

By James B on 29-Oct-19

An eye opener to new tools and opportunities.

By Wafi N M on 24-Oct-19

A really an Excellent Course that gives us tools and introduction to understanding the digital world and I look forward to completing all courses for Specialization

By Michelle S on 23-Oct-19

This was a very nice overview of the components of Social Media. Although I knew a lot of it already, there were some wonderful gems of information and an introduction to tools with which I was not yet familiar. Thank you for a wonderful intro! Definitely worth my time.

By Aishwarya P on 17-Oct-19

Thank you for making this. It has been a great learning experience :)

By Divya b on 10-Oct-19

such a good and helpful course

By Meshal F A on 5-Oct-19

رائع

By Cristian A V G on 4-Oct-19

I learned a lot of things that will help me to increase my engaging in social media, and right now i'm doing a lot of changes that i know will be positive to my pages and content.

By Giovanna B R P on 3-Oct-19