What is Social?

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchas

( 159 Reviews )

Created by: Randy Hlavac

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Overall Score : 98 / 100

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Course Description

The "What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won't just tell you how to grow your professional persona using social - you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization's staff will be able to position, engage, and grow relationships with the consumers of highest value to you.Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Time: 9h

Instructor Details

Randy Hlavac

4.9 Rating
159 Reviews

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

Reviews

4.9

159 total reviews

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By Mary L on 28-Jun-19

This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &

By Megan H on 29-Apr-19

Please update the social media platforms that are being used for this coarse. Many have either changed names and their billing or are no longer existent.

By Daniel A R M on 20-Mar-17

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

By Jonas M G on 22-Nov-18

Bit boring and out of date.

By KT on 28-Jan-19

A good mix of information from the start.

By Hany H A E A on 16-Jan-19

very good course and materials

By Anshuman on 20-Jan-19

Lot of good insights and relevant learnings applicable to the real world

By shawna s on 3-Feb-19

Learning a lot in my field about the importance of social. On to MOOC 2

By Shigraf G on 31-Dec-18

This course is worth the time and money! Everything is perfect about this course.It has enriched my knowledge about social media.Will definitely continue with the rest of the courses of this specialisation.

By Ivan Z on 18-Dec-18

It's a amazing course. The content is fully fulfilled with effective information. Learnt a lot!

By Daniela F on 19-Dec-18

As a self-taught marketing specialist, I decided to take this specialization and course by Professor Hlavac from Northwestern University and I don't regret a thing! The knowledge I have about social media marketing is starting to be systemized and I can clearly understand some aspects of the social I had no idea where they fit.

By Ambika R K on 8-Jan-19

This course has given me a whole new-level of confidence in presenting my skills across the interview panel. The role of social media manager is not just going to social media schedulers and posting content. This course delves deep into the actual meaning of "BEING SOCIAL". The guests called by Randy Sir in this MOOC, are huge assets in terms of learning new things. If anybody wants to understand social media from grassroots level, then this is the course.

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