10 Facebook Ads Golden Principles That Make Me 6-Figures (Udemy.com)
Master Facebook Ads with 10 powerful principles. Knowing how to use the Facebook Ads system isn't enough in 2026!
Created by: Nik Swami
Last updated July 2026
What you will learn
- FOCUS THE ALL-SEEING EYE: working with Facebook’s algorithm
- MASTER EVERY ANGLE: crafting winning messages
- PAINT A MOSAIC: designing winning visuals
- FIND YOUR TRIBE: choosing winning audiences
- OFFER AN APPEALING JOURNEY: using effective funnels
- OBSERVE THE LAWS OF THE UNIVERSE: complying with Facebook policies
- FULFIL YOUR PURPOSE: launching the right campaigns
- GUIDE EVOLUTION : managing campaign performance
- EXPAND YOUR EMPIRE: scaling successful campaigns
- STAND ON THE SHOULDERS OF GIANTS: modelling successful advertisers
Course Description
Welcome to my second Facebook Ads course, which teaches you the 10 golden principles of Facebook Ads that I use to gain thousands of customers every month, and hundreds of thousands of dollars per year.
My name’s Nik Swami and I’m an entrepreneur with a collection of online businesses that each generate up to $45,000 per month, a lot of which comes from Facebook Ads.
My first ever Facebook Ads account made me over $820,000 (1500% return). This is just to show you how powerful Facebook Ads can be, even for one person.
Most people who fail with Facebook Ads only focus on how to use the Facebook Ads system. But knowing what to click and which settings to use on the Facebook Ads system doesn’t give you the full picture. If that’s all it took, then everyone would be successful with Facebook Ads - but most people AREN'T. You also need the strategic principles behind Facebook Ads success, and that’s what you’re gaining in this course.
So, what are my 10 Facebook Ads principles?
Facebook Ads Principle 1: FOCUS THE ALL-SEEING EYE: working with the Facebook Ads algorithm
Facebook Ads Principle 2: MASTER EVERY ANGLE: crafting winning messages
Facebook Ads Principle 3: PAINT A MOSAIC: designing winning visuals
Facebook Ads Principle 4: FIND YOUR TRIBE: choosing winning audiences
Facebook Ads Principle 5: OFFER AN APPEALING JOURNEY: using effective funnels
Facebook Ads Principle 6: OBSERVE THE LAWS OF THE UNIVERSE: complying with Facebook advertising policies
Facebook Ads Principle 7: FULFIL YOUR PURPOSE: launching the right Facebook Ads campaigns
Facebook Ads Principle 8: GUIDE EVOLUTION: managing campaign performance
Facebook Ads Principle 9: EXPAND YOUR EMPIRE: scaling successful campaigns
Facebook Ads Principle 10: STAND ON THE SHOULDERS OF GIANTS: modelling successful Facebook advertisers
So, if you’re an entrepreneur, a small business, an influencer, a professional or any type of organization that wants to absolutely crush it with Facebook Ads, then this Facebook advertising course is for you!
Anyone who enrolls in this course will also have direct access to me and my team through Udemy's messaging platform, by email and you can also join me on Instagram. I've helped thousands of people with their Facebook Ads, and I'm excited to help you too!
See you on the other side!
Cheers,
Nik
Instructor Details
- 4.8 Rating
425 Reviews
Nik Swami
Nik Swami is an entrepreneur who has built multiple 6-figure businesses using social media, advertising and influencers.
His value packed courses have gained thousands of five star reviews from over 60,000 people in 170 countries.
Nik’s goal is to help other entrepreneurs, creators and professionals to grow their audience and make money doing what they love.
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Reviews
By Cynthia Calhoun on 11/5/2021
Awesome information that is immediately applicable to your Facebook Ads strategy. There are things in this course that directly refute what those "Facebook Marketing Experts" say (you know...the ones who call you on the phone and tell you what you could be doing to improve campaign performance). I already feel much more confident in my approach to FB ads and can't wait to apply them. I already pitched new ideas based on what I learned in this course to my marketing team and we're about to try ALL KINDS of new ads!
By Mohaned Alnaeeme on 3/23/2021
This course is phenomenal! Whoever want to learn facebook ads from 0 to 100 must take on this course. This course explains everything in a very clear and easy to understand way. Every video is the point and no bullshit at all, thats why it is short but you will definitely understand everything and know what to do after you finish it. Even if you are an experienced facebook advertiser (which i am) you will still learn a lot from this course, i guarantee that. I have paid for coaching and other courses before and none of them was as clear and easy to understand as this one.
By Heidi Bada on 2/21/2021
Lots to learn here. Nik has experience and shares the best advice I've seen about working with Facebook Ads that seem to take a long time and heartache to master without guidance. The course allows me to use ads with eyes open, right from the start, with strategies to optimize their performance. The course is quick and full of info. It’s also pleasant to watch, so you could watch it once to get the gist, then watch it again to take notes or develop your own plan to use the info.
By John Anning on 1/21/2021
Hey Nik, I've just completed the course and I have to say that I have learned a lot of stuff over the last few days! I have watched a lot of courses and have been running successful campaigns over the last year, but I have to say that this one is hugely important. I loved that it focused on the theory of Facebook's algorithm which is something that gets left out on alooooooooooooooot of courses. Thanks so much for this and I highly recommend it to anyone. Beginner or experienced, this course will teach you something you taught you knew!!!
By Dominik Krncevic on 11/28/2020
I usualy don't leave reviews, but now I just had to write one. When I've discovered dropshipping, e-commerce and marketing through social media platforms I wanted to learn everything about it in theory before first practical steps. There are a lot of videos and tutorials out there that don't give you undertanding of how things work. In my opinion, without understanding the matter there is apsloutly no sense in moving forward. This course gives you exactly that! Well done Nik! I have fallen in love with your courses. Very detailed, thorough and yet simple to understand! If you are looking for ideal course, you can stop right now and award yourself with knowledge with this course. Thank you NIK!
By Francisco Galan on 8/20/2020
Nik Swami is, by far, the most knowledgeable human being you're ever going to find regarding this matter -on udemy, or in any udemy-like platform. The concepts he present are extremely clear and well organized, plus the info he shares is truly outstanding: not only he covers the basics, but he also explains how facebook thinks, which truly helps you understand how to advertise and have your money well spend. Right now I'm about to take a third course from him (I rarely do this, but he absolutely won my trust, as I find value on every pice of content he shares). I strongly recommend this course for anyone who already knows facebook basics (and for those who don't, I recommend '10 Facebook Ads Strategies that make me 6 figures'). Good job, Nik!
By Suvankar Das on 12/4/2019
I am extremely sorry for the rating that is against my character, but I really don't have a better option this time. The training is fully theoretical and based on probability factors; in fact, it's a well-decorated lecture where things were repeated several times (sometimes it's boring and I had to fast forward). All the things explained here are pretty common facts about Facebook Ads, and probably well known to most marketers unless he/she is an absolute beginner. I expected a well-directed route for successful Facebook Ads, but I received a list of probabilities that I (or any other marketers) already experienced. I received only one new info from this training at the very end. Another negative I must point out, In another training (I purchased recently), the instructor lectured, Advertisement is the best way to run a business and SEO is a "stupid" thing! (Oh my goodness! SEO drives organic traffic.) I protested. However, in this training he saying opposite words! He says you have to make organic sales first then FB Ads. Very conflicting!!! If you follow his path there is a high chance to run out of money, because you have to run a lot of FB Ads as per his suggestion.
By Luke Poling on 11/4/2019
This was such an excellent course. Nik Swami knows how to break down the elements of Facebook to their core and explain how they work together as one. If you are on the fence about this course, and you want to learn more about the Facebook algorithm and how to utilize it to the fullest then buy this course!
By Ali Senejani on 8/12/2019
I purchased the "10 Facebook Ads Strategies" first and this course blew my mind away. So I went ahead to purchase the second course "10 Facebook Ads Principles" which is relevant to the first one. These are the best courses on FB advertising and I am already making profits on my FB ads :) Thanks Nik for sharing your knowledge.
By Michael Allen on 3/14/2019
Really great course! I've now completed both of Nik's courses on Facebook ads and recently purchased his email marketing course. I've taken a few courses on these subjecst and have been marketing for awhile. I think Nik has a great teaching style and really clearly communicates what's important. What I loved about this course is that it doesn't just teach tactics but teaches a strategy about how to think about these things. I wish Nik had a google ads course and course specifically on copywriting, I'm loving his courses so far!
Quality Score
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Overall Score : 96 / 100












