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Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts (Udemy.com)

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced

4.1
178 reviews

Created by: Trevor Ginn

Last updated July 2024

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What you will learn

  • How to use the Google Ads to drive traffic and sales for your business
  • Understand the main campaign types
  • Track your performance and understand key metrics
  • Launch successful Google Ads campaigns
  • Create your first Google Ads campaign
  • Optimise you campaigns for best performance

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews178#292 of 419 by number of reviews
  • Length3.7 hoursshorter than 53% of them
  • Last updatedJuly 2024earlier than 51% of them

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Course Description

Learn how to promote your business using Google Ads – the world's leading online advertising platform and a great opportunity for entrepreneurs.

Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:


  • Account setup

  • Setting goals and objectives

  • Search Campaigns

  • Display Campaigns

  • Shopping Campaigns

  • Google Merchant centre

  • Reporting and Metrics

  • Targeting

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:


  • Select the right campaign type for your objectives

  • Create successful Google Ads campaigns

  • Target your ads effectively

  • Create compelling Ads

  • Understand key metrics and generate product reports

  • Optimise your ads for better performance

This course distils the instructor's enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Read More All Levels All Levels product length iconTime: 3.7h

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Instructor Details

Trevor Ginn

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.

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Reviews

4.1

178 ratings on Udemy

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By Francis Dwight Maglinte on 10/18/2024

Amazing course! I hope I can practice and apply this to my future clients!

By Jannatun Nahar on 8/29/2024

It’s was quite informative but not for the beginners . As I am doing 3-4 months course so I know the wide criteria of it where this course helped me to clarify few conceptions n broaden my ideas .

By Greg Donducks Pitogo on 7/18/2024

It is good for me, it take so long to be this far but it's worth it. Thank you

By Sokari Priye Helen on 6/20/2024

The video are to small and it is hard to see the details you are talking about.

By Luc Randy Christal Magonza on 6/1/2024

this is one of the best complete course about google Ads i ever seen, i'm really satisfied and i thank for it.

By Daph Gregorio on 3/12/2024

Thank you so much. I loved how the course breakdown. Easy to understand and follow.

By Mohammed Yakub Pasha on 2/5/2024

I am happy to learn google Add Posting. but why repeated to same subjects again again.

By Jasmeet Singh on 1/21/2024

Mr Ginn sir is using a very simple and meticulous way to make the learner aware about the utility of Google Ads.

By Academia and Industrial Mentor on 12/8/2023

Academia and Industrial Mentor totally loves it. That's completely amazing.

By Tim Morrissey on 11/14/2023

sometimes your speech is slurred and difficult to understand, and yes I did live in Hong Kong and the UK so this is not the issue. Also some of the screen share is a bit blurry and you rush over things too quickly at points. Likely because you will cover later, if that's the case don't talk about them then if you are brushing over quickly. Now that I'm much deeper into the class, you really use WAY TOO MUCH double or triple content. If you go over something once, I would think you don't need to repeat the very same thing you did 4 lessons earlier. Basically I would suggest that lessons 1-15 be removed, you go over them again and it is wasteful. Lastly GOOGLE is changing ads too quickly and this video is out of date.

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Overall Score : 82 / 100

Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts
Visit course on Udemy Write a review
  • Video Duration: icon 3.7h
  • Price: $24.99
  • Provider: icon Udemy
  • Updated: icon July 2024
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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