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UdemyDigital MarketingPaid courseIntermediate levelCertificate

MailChimp Email Marketing Masterclass for eCommerce (Udemy.com)

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

Created by: Trevor Ginn

Last updated October 2024

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What you will learn

  • Set up and authenticate your own branded email sending domain
  • Maximising email deliverability and avoiding Spam folder
  • Create popular email automations to drive repeat purchases
  • Email writing and design best practice
  • Key email metrics and reporting
  • Email segmenting and tagging
  • Creating and organising your MailChimp audience
  • Using third party integrations including Shopify

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 81% of them
  • Reviews110#346 of 419 by number of reviews
  • Length2 hoursshorter than 74% of them
  • Last updatedOctober 2024more recently than 52% of them

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Course Description

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:


  • Maximising email deliverability

  • Use and authenticate your own domain for email marketing

  • Implement popular email automation

  • Email content and design best practice

  • Reporting and metrics

  • Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:


  • Collect emails and build your list

  • Segment your listing using tags

  • Create email marketing campaigns using MailChimp

  • Create emails which drive traffic and convert

  • Integrate your MailChimp with Shopify

  • Use analytics to understand your performance

This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

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Instructor Details

Trevor Ginn

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.

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Reviews

4.6

110 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Joeven Alerta on 8/29/2025

This course is very beginner-friendly. While the last part contains a lot of information, the instructor provides excellent resources to help you manage it, along with quizzes to reinforce your learning. You can immediately apply these lessons to your own Mailchimp account. I'm very thankful for this course. I can now confidently say I know how to set up my email list. I will probably rewatch certain sections several times to better understand the finer details, but all in all, it's a great investment.

By Ma. Carrisma Claridad on 7/14/2024

To be able to get this course for free is very helpful for me.

By Vinti Badgujar on 7/11/2024

The lecture was very informative. I learnt a lot

By Idowu Paul on 6/14/2024

This course is everything you need you to get started in email marketing

By Isarael oluwatimilehin Ojo on 6/12/2024

I learned and improved a lot from this course. Thanks!

By Madelyn Andante on 6/8/2024

So far, the course is direct to the point. Quick and informative

By Otah Favour Ndukwe on 6/6/2024

This course was extremely educative and exposed me to the best strategic ways to organize my audience for a proper email campaign based on their interactions with their emails or website

By Jan Miakka Calapuan Vilacrucis on 5/27/2024

Its so good too avail this course .. thanks UDEMY

By Ankit Ranjan on 4/30/2024

The Information provided in this course was awesome.

By Mónica Martha Murillo Martínez on 3/23/2024

It is really what I needed to learn, it is clear and gives many detailed examples. I really like these classes

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Overall Score : 92 / 100