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Email Marketing: Build and Launch Effective Campaigns (Udemy.com)

Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful

Created by: Ron Stefanski

Last updated June 2024

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What you will learn

  • Write effective email campaigns
  • Create and launch email campaigns as needed
  • Choose the correct email marketing platform for their business
  • Utilize email autoresponders to automate their business

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews672#149 of 419 by number of reviews
  • Length3 hoursshorter than 60% of them
  • Last updatedJune 2024earlier than 55% of them

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Course Description

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.  

However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this course is all about.

Who should take this course?

This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business.  It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.

This course covers:

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

What went into producing this course?

In total, this course is about two and a half hours of total content. This course took a tremendous amount of work and has a very high production value. There was a team of three people who worked a total of 100+ hours on this course.

What is this course about?

The core focus is to help you create effective campaigns that will generate more revenue for your business.  A secondary focus of this course is to help you quickly and easily create and launch an email campaign so that you can get started fast.

What kind of materials are included in this course?

This course has three main types of learning materials:

First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.

Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.

Third, is at the end of every section where you'll have a quiz or exercise to complete to make sure you understand the content that you've reviewed.

Why take this course?

Whether you're an employee at a company, a blogger, or a small business owner, your goal is the same.  You want to increase the revenue that the business generates and email marketing, when used effectively, will help you do just that.  This course will explains how to do that and will make you a better email marketer.

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Instructor Details

Ron Stefanski

Hey everyone, thanks for stopping by!  100,000 students strong and still growing!

My name is Professor Ron and I have over eight years of professional experience in Internet Marketing  across varying industries. 

I'm a true internet entrepreneur and the owner of a portfolio of websites.  The main one being One Hour Professor which you can access in the link above. I'm employed part-time as an adjunct college professor at three different colleges across the United States.

I've  earned my MBA from Benedictine University  located in Lisle, IL. 

You can learn more about my professional experience by visiting my Linkedin profile or my website. 

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Reviews

4.3

672 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Bianca Pecson on 12/6/2022

The speaker is engaging and uses a lot of use cases for as examples, which are relatable. The video is a little outdated and the background music is too loud that it's a bit distracting. Though I'm already learning a lot from the last 2 videos.

By Anonymized User on 7/18/2022

This course is aiming at small businesses rather than big companies with many subscribers. There are some good suggestions in it which I can use but a lot of information is on a basic level. Also the background music was a bit distracting at times.

By Anonymized User on 11/27/2021

This course provided me a basic understanding about how important growing an email list is to remain relevant in our line of work (consulting business) in our client's minds so that we are the go-to people for them when they have a challenge they need help with.

By Anonymized User on 4/7/2019

Great introduction to email marketing basics, very applicable to personal blogs or businesses, but not so much for big corporations. I took this training as part of my onboarding and most things are not so applicable, but there are still some good tips here and there that I can use at my work. Beautiful design, short videos that keep you engaged. Great work!

By Anonymized User on 9/12/2018

I enjoyed this course because it gave a broad overlook into Email Marketing Campaigns and their different components. It wasn't overwhelmingly with information that you would get lost through it. Great for beginners to learn concepts and connect them to real world examples.

By Anonymized User on 6/20/2018

The overall of this course is better than I expected. The reason why I think that it's 4/5 is that some social media related contents need to be updated. For instance, about the collecting email address from Facebook group, I don't think it's not even legitimate now in EU by GDPR. Anyway, I enjoyed it. Thank you for the good course! :)

By Joe Wilson on 12/11/2017

This email marketing gets right into the most valuable actions to take when setting up an email marketing initiative, and how to keep those campaigns optimized and profitable. I'm only 1/3 of the way into this course... so I'm looking forward to learning more valuable tips and solid marketing advice for helping me run my own email marketing campaigns.

By Mohd Azhany on 11/17/2017

Actually, the first 2 sections was a waste to me. It actually can be find out just by googling. But the last 2 sections was quite enlighten. In another term is it a 'tricks'. So, I just can give you 4 stars only because the last 2 sections was awesome content. You should separate 2 course, for beginner and advanced as you suggested in your video by categorized it. And also, you need to give full energy in your intonation. Because your intonation made me sleepy all the time. Haha. By the way, I love your last 2 sections contents. Keep it up!

By Dave Likes on 2/1/2017

Great course which gave me solid foundation to start with. Something I was not able to get by just researching on google. The topic on single versus double opt ins was what caught my eye where I made the decision to purchase this course. Well worth the money! Thanks!!

By Xander Hall on 1/20/2017

Very informative about knowing what email marketing is and what is does. Also, it is very helpful about the different ways email marketing can benefit a business as well as what you should and shouldn't do when it comes to emailing.

Showing all 10 reviews on CourseDuck

Read all 672 reviews on Udemy

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Quality Score

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Overall Score : 86 / 100