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UdemySEOPaid courseBeginner levelCertificate

Digital Marketing 101 (Udemy.com)

More than 80,000 have taken my class. You'll learn SEO, Strategy, Ads, Email, and Content. It's a Five-in-One Course.

Created by: Steven Matt

Last updated November 2022

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What you will learn

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Digital Marketing Strategy
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Point of Sale

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.2 out of 5higher than 14% of them
  • Reviews3,122#16 of 113 by number of reviews
  • Length0.9 hoursshorter than 95% of them
  • Last updatedNovember 2022earlier than 65% of them

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Course Description

In this beginner's course (11 Language Subtitles Available), you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.

After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.

This is the most popular Digital Marketing course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.

I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.

Learn from the most influential digital marketer in the industry and transform your business or career today.

I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:


  1. English is spoken by 1.2 billion people.

  2. Mandarin Chinese is spoken by 1.1 billion people.

  3. Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.

  4. Spanish is spoken by 512 million people.

  5. French is spoken by 284 million people.

  6. Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.

  7. Russian is spoken by 258 million people.

  8. Portuguese is spoken by 234 million people in Brazil and Portugal.

  9. Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.

  10. Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.

  11. Japanese is spoken by 150 million people.

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Instructor Details

Steven Matt

Steven Matt is the former Global Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Senior Vice President of Marketing for the world’s largest business services company. Since 2000, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions. He ran a successful digital marketing agency between 2000 and 2012 that was sold to a larger agency.

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Reviews

4.2

3,122 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Ellen Muncy on 12/29/2025

Links didn't work, not happy that the site referenced gatekeeps the site crawl and the response email does not give the score. Please update this course. Other content is mostly general idea level helpful for getting started, was hoping it was more robust for a short lesson.

By Sabrina Tarbutton on 2/3/2025

This was a fantastic overview of online marketing with a targeted focus on SEO. I learned a lot. As a small business owner I'm very grateful for this guidance. Thank you so much for creating this class and then offering it for free! Top shelf.

By Joshua Czebiniak on 6/22/2024

Videos were clunky. Cutting the speaker off before he was done speaking and a lot of times the video wouldn't proceed to the next video. He talks about his professional experience but his videos do not give off that impression when attention is not given to this detail.

By Anonymized User on 4/11/2024

What I like most about the course is that in byte sizes, you get to learn quite some about digital marketing. It's an ideal course to get started on digital marketing especially for those who might have a mind block - "I do not have time" or "digital marketing is complex"

By Tina Kirby on 10/6/2022

Does exactly what the title says. Digital Marketing 101 gives a basic understanding and tools to begin looking at areas that you might be missing or overlooking within your business marketing plan. I had hoped it would cover more on social media marketing, but I now have a basic understanding of terms and a direction that I can delve deeper into.

By Lara on 2/5/2021

Amazing Instructor! Very rich course, great for beginners like me. You really feel that he wants to support with the best tips that save us lots of money once we need to start with our new business. I'm totally in love with this course and will definitely recommend it to my friends. Thanks a lot !

By Amandeep Singh on 12/13/2020

This is a great overview of current digital marketing strategies and how to implement them. It can really help a business owner gauge the value offered by a digital marketer for them. I was personally interested in acquire more in depth knowledge as I was looking to understand digital marketing as a career. But nonetheless I feel more savvy with the discipline and know what key aspects to study. For a free course this is deserving of 5 stars. But I have chosen to give this a more realest value. Maybe I’m being thankless but it’s what I have rated.

By Michael Gamliel on 7/20/2020

excellent course, great advice, but would like a bit more of advice on seo and how to use the facebook models as opposed to just saying what you can do. I looked on facebook and it's very confusing when it comes to choosing ad options, although you did say better for a pro , not everyone is in that position to do that. Thank you.. excellent

By Nikita Patil on 6/17/2020

It is a great course for beginners who don't know much about Digital Marketing. It is a course that will develop your interest in the subject and make you want to learn more. The assignments help apply the knowledge in real time which helps understand the topic better and instant results give a positive boost to a learning mind.

By Savankumar Belamkar on 4/30/2020

The course was useful to me in the sense it touched upon some key aspects of digital marketing like on page and off page seo. However i could have been better if they had explained the algorithms for SEM , social marketing and email marketing. Overall good experience.

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Read all 3,122 reviews on Udemy

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Quality Score

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Overall Score : 84 / 100