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Copywriting secrets - How to write copy that sells (Udemy.com)

Discover the secrets of copywriting success from the master. From novice to pro in easy stages

4.5
( 309 Reviews )

Created by: Len Smith

Produced in 2018

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What you will learn

  • Structure and write compelling sales copy
  • Apply the power of emotional drivers, even when writing in a B2B environment
  • Beat run-of-the-mill writers who focus on 'needs
  • Write powerful calls to action
  • Understand how to leverage features, benefits and advantages
  • Craft professional press releases that get published
  • Know how to become a Voice in their Industry
  • Understand how to schmooze bloggers and the press to get published
  • Interview end customers with confidence to create persuasive case studies
  • Use the power of words to generate more sales leads
  • Glean from a wealth of real-life examples
  • Master White Papers - the most powerful way to generate sales leads bar none

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Quality Score

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Overall Score : 90 / 100

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Course Description

Let me share my copywriting secrets with you. Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. Im going to show you how. A unique insiders view I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires. A shoulder to lean on Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It's a LIVING course thats yours for life. How is this course different? There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when theres a whole, profitable B2B marketplace out there. In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published. We'll look in detail at how to write case studies, web copy thats optimized, White Papers, and how to become a Voice in Your Industry - where editors will actively seek out your expertise. And I'll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That's something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels. Wholl benefit? Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills. And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey. Who this course is for:
Aspiring copywriters wanting to master their skills and have access to a real proAnyone who has completed my 'How to BECOME a copywriter' courseEntrepreneurs, start-ups and business people wanting to punch above their weightWeb designers seeking an extra revenue stream from existing clientsGraphic designers needing to understand the role of copywritingAnyone aspiring to reach new customers and improve sales conversionMarketing professionals looking to develop their career
Read More product length iconTime: 3h

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Instructor Details

Len Smith

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brnte sisters Uncle Fennel. Charlottes earliest recorded letter was written from the vicarage during one of the childrens brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.

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Reviews

4.5

309 total reviews

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By Padmavathi A on 11/15/2020

Yes, it is. Information is adaptable, clear, and implementable.

By Myrna Mancia on 11/8/2020

Still learning

By Ravi Prakash on 11/8/2020

YES IT'S NICE

By Sophie Williams on 11/8/2020

So far, its very informative and I am learning a lot. My only issue is the delivery, I'm finding it boring, each video having a stock image and and a few quotes.

By David Norman Chu on 10/22/2020

Video presentation should be more up to date. Audio level should be the same for every video.

By Emilie Palierne on 10/13/2020

Very clear and well explained

By Laurynas Kryzanauskas on 10/9/2020

Course about very basics like AIDA model, nothing specific. One of the worst courses I took on Udemy...

By Omphile Senyarelo on 10/1/2020

I want to learn how to write well. It is good since I have been more exposed to more of an academic writing I want to learn how to expand in my writing

By Ganapathi Balasubrahmanyam on 9/27/2020

Gives a good glimpse of Len's intense knowledge / experience. My 25 years of Business Development experience has been further boosted by this course. Look forward to kick starting my career as a copywriter. Thanks Len. Great course!!

By Moha ABIRA on 9/26/2020

The Copywriting course is taught by a man with extraordinary wisdom, intellectualism, professionalism & outstanding expertise in the field of copywriting. The mystery of the subject is unveiled with confidence & excitement. I am happy to have taken the course & the least you deserve, Mr. Len Smith, is 5 stars...

By Randy Givens on 9/25/2020

This is a good course. I'm learning a lot of terminology and practical tips. Excellent resources, however, I'm not sure how relevant the material in the 2020 world.

By Jonathan Onofrio on 9/22/2020

Very interesting presentation. Definitely a great course.

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Copywriting secrets - How to write copy that sells
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  • Video Duration: icon 3h
  • Price: 11.99 Track Price 11.99 Track Price
  • Provider: icon Udemy
  • Year: icon 2018
  • Language: icon English
  • Certificate: icon Yes
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