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Copywriting White Papers – An All Levels Strategy (Udemy.com)

Become a copywriting top earner. The ultimate White Paper toolkit

Created by: Sean Kaye

Last updated April 2018

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What you will learn

  • Complete every step to launch your successful career as a White Paper copywriter.
  • Know exactly how to go about structuring and writing your White Papers
  • Realize the secret of being an expert writer, without being an expert in anything
  • Know how much to charge your clients
  • Write White Papers quickly and with confidence
  • To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews993#106 of 419 by number of reviews
  • Length2.2 hoursshorter than 70% of them
  • Last updatedApril 2018earlier than 86% of them

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Course Description


IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES

That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.

You'll become an 'expert' writer

At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.

Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.

Learn from the best

What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.

I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.

Why is this course unique?

First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!

And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.

Who'll benefit?

Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.

Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

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Udemy Discount

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Instructor Details

Sean Kaye

Hi, my name is Sean Kaye and I have the luxury of solving varied and complicated problems using technology for a living.

Ever since I can remember, I've been fascinated by the way technology evolves to more efficiently and effectively help people get things done.

For the last 20 years of my career, I've worked with large companies to apply leading edge technology to deliver results and to help them achieve their desired business goals and outcomes.

I've been involved with every major wave of technology since the early 90's working with companies to connect to the internet for the first time, designing early web-enabled ecommerce platforms through to cloud computing and hybrid IT over the last ten years especially.

During that time, I've worked with the technology of every major platform and vendor in the public and private cloud space such as: VMWare, Google, Microsoft and Amazon.

In my spare time over the past decade, I setup and run a few of online marketing services businesses with my wife.  This area has expanded my mind and skillset into things like SEO, Copywriting and Content Marketing.  In particular, I've been able to combine these online marketing skills with my technology and management experience to help people setup and operate their own online businesses successfully.

I'm originally from Toronto, Canada but have been living in Sydney, Australia for the past 21 years with my wife and son.

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Reviews

4.4

993 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Dave.gottshalk@gmail.com David Gottshalk on 11/8/2020

I enjoyed this course so much that I'm starting it all over again until I've mastered it. It's another great skill to add to my bow. Thanks Len - You are truely a great teacher.

By Toby Sorrels on 9/17/2020

Excellent content, cogent, and actionable. Delighted I bought this course.

By Kenechukwu Diobi on 9/14/2020

Len Smith has a charming way of making a novice grasp an entirely new knowledge without a fuss. I am confident I can write an engaging white paper after engaging with this course. It's been a productive use of my ever valuable time.
Thank you Len Smith and I do recommend this course to anyone who wants to be an 'expert' at writing white papers, it is value for your time and money. You would not regret it!

By Heather Idell on 9/13/2020

So far, it meets all my needs in a course. Well done!
I've now finished viewing the course and will take my time going back through each section. It was so very informative and entertaining! For the price and time involved, you can't beat it! I'm very pleased!

By Saurebh Gandle on 9/12/2020

I liked the course

By Tammy Thomas on 9/2/2020

I took this course mainly out of curiosity, and I found it valuable to hear the tricks of a very successful white paper writer. I don't know if I will necessarily be writing many white papers, but if/when I do, I will have more confidence doing it, and have all the notes from the course to guide me through it!

By Megan D'Arcy on 8/27/2020

Excellent practical advice that you can immediately implement in your copywriting. Great course!

By Dorothy Papanicolaou on 8/26/2020

The lovely chap delivering this course was infectious, informative and to the point. He gave a great deal of himself and the subject at hand. What I particularly cherished is the way he enjoyed offering tips and sound advice. He was just willing to go out of his way for you. I found him insightful and the course a real joy because it made me understand what was involved in writing white papers and how to go about it. I especially loved the material he gave for us to download. There was much to chew on. This course provides much needed knowledge and clues as to how to proceed. You can't miss.

By Sean Smith on 8/23/2020

Very good course, well structured, informative. Plenty of useful resources. Enjoyable.

By William on 8/17/2020

So far, so good...

By Sharon Laker on 8/15/2020

Thank you for your help. This is something new I'm looking into. The information you gave was helpful.

By Rebecca Hill on 8/8/2020

Very clear and concise, loved the teacher's accent and demeanor. All very useful information, no fillers or fluff to distract or confuse me. The graphics are a bit dated and one is mildly offensive (the flasher, the guy opening his trenchcoat.) ew. Other than that it was great!

Showing 12 of 317 reviews

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Overall Score : 88 / 100