Copywriting White Papers An All Levels Strategy (Udemy.com)

Become a copywriting top earner. The ultimate White Paper toolkit

( 312 Reviews )

Created by: Len Smith

Produced in 2018

What you will learn

Complete every step to launch your successful career as a White Paper copywriter.
Know exactly how to go about structuring and writing your White Papers
Realize the secret of being an expert writer, without being an expert in anything
Know how much to charge your clients
Write White Papers quickly and with confidence
To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 94 / 100

Course Description

IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES

That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year.
As for experienced freelance copywriters, I write a paper for the financial services sector every year 8 pages long, $9,000.

You'll become an 'expert' writer

At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.

Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert you're paid simply to capture it on thepage.

Learn from the best

What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.
7 million websites.

I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.

Why is this courseunique?

First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch and, if you want to, you can write it yourself your very first!

And I don't stop at showing you how to research them and write them. I show you how to promote them successfully.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.

Who'll benefit?

Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.

Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization boosting sales leads and becoming a thought leader in their industry.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey. Who this course is for:
Copywriters and content writers wanting to boost their income and move their careers up several notchesIn-house marketers who want to extend their writing skillsEveryone who has completed my course: Become a Freelance Copywriter, earn money from homeBusiness owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector

Time: 1 hour on-demand videoh

Instructor Details

Len Smith

4.7 Rating
312 Reviews

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brnte sisters Uncle Fennel. Charlottes earliest recorded letter was written from the vicarage during one of the childrens brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.

Reviews

4.7

312 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Dave.gottshalk@gmail.com David Gottshalk on 11/8/2020

I enjoyed this course so much that I'm starting it all over again until I've mastered it. It's another great skill to add to my bow. Thanks Len - You are truely a great teacher.

By Toby Sorrels on 9/17/2020

Excellent content, cogent, and actionable. Delighted I bought this course.

By Kenechukwu Diobi on 9/14/2020

Len Smith has a charming way of making a novice grasp an entirely new knowledge without a fuss. I am confident I can write an engaging white paper after engaging with this course. It's been a productive use of my ever valuable time.
Thank you Len Smith and I do recommend this course to anyone who wants to be an 'expert' at writing white papers, it is value for your time and money. You would not regret it!

By Heather Idell on 9/13/2020

So far, it meets all my needs in a course. Well done!
I've now finished viewing the course and will take my time going back through each section. It was so very informative and entertaining! For the price and time involved, you can't beat it! I'm very pleased!

By Saurebh Gandle on 9/12/2020

I liked the course

By Tammy Thomas on 9/2/2020

I took this course mainly out of curiosity, and I found it valuable to hear the tricks of a very successful white paper writer. I don't know if I will necessarily be writing many white papers, but if/when I do, I will have more confidence doing it, and have all the notes from the course to guide me through it!

By Megan D'Arcy on 8/27/2020

Excellent practical advice that you can immediately implement in your copywriting. Great course!

By Dorothy Papanicolaou on 8/26/2020

The lovely chap delivering this course was infectious, informative and to the point. He gave a great deal of himself and the subject at hand. What I particularly cherished is the way he enjoyed offering tips and sound advice. He was just willing to go out of his way for you. I found him insightful and the course a real joy because it made me understand what was involved in writing white papers and how to go about it. I especially loved the material he gave for us to download. There was much to chew on. This course provides much needed knowledge and clues as to how to proceed. You can't miss.

By Sean Smith on 8/23/2020

Very good course, well structured, informative. Plenty of useful resources. Enjoyable.

By William on 8/17/2020

So far, so good...

By Sharon Laker on 8/15/2020

Thank you for your help. This is something new I'm looking into. The information you gave was helpful.

By Rebecca Hill on 8/8/2020

Very clear and concise, loved the teacher's accent and demeanor. All very useful information, no fillers or fluff to distract or confuse me. The graphics are a bit dated and one is mildly offensive (the flasher, the guy opening his trenchcoat.) ew. Other than that it was great!