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Digital Marketing For Non-Profits & Charities (Udemy.com)

Getting Started & Setting Priorities With Digital Marketing: Building An Audience, Communicating and Fundraising Online

Created by: Simon Scriver

Last updated February 2023

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What you will learn

  • Get the balance right! Learn to prioritize all the digital opportunities available to you
  • Be smart with your emails - learn how to grow your list and keep supporters engaged
  • Have a website that works: get your content right and drive people to take action
  • Learn how to collect more donations online
  • Use Google Grants and AdWords to drive more traffic to your website
  • Get SEO working for you - move up the search rankings today
  • Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more
  • Use Facebook's new built-in fundraising tools
  • Run cross channel campaigns: Integrate your digital and non-digital strategy
  • Get LOADS of free templates and resources for your digital planning

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews543#173 of 419 by number of reviews
  • Length2.1 hoursshorter than 71% of them
  • Last updatedFebruary 2023earlier than 63% of them

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Course Description

These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it's not done right it can feel like a bottomless pit, draining your time and resources with little or no reward.

So where do you start?

In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders.

We'll talk about:

  • Email marketing
  • Social media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.
  • Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.
  • Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant.

And more!

Plus...this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don't need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It's all included as part of the course price, and everything that's added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).

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Instructor Details

Simon Scriver

Simon Scriver is a professional fundraising consultant, coach, trainer, Board Member and practitioner.

Simon received Fundraising Ireland's 'Small Budget, Big Impact' award in 2016, and has previously won Supplier of the Year, Eircom's Start-up Award and the Toastmasters UK & Ireland International Speech Contest. A board member of a small non-profit ‘Making Connections’, he also sits on the Advisory Panel of Rogare, the international fundraising think tank, and is a member of the Institute of Fundraising and the AFP.

Simon also offers consultancy to some of the biggest and smallest charities in Ireland and abroad. He offers advice and training to non-profits to make their fundraising more cost-effective, speaking regularly at international conferences. He holds a Diploma in Fundraising and a Certificate in Fundraising.

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Reviews

4.5

543 ratings on Udemy

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By Christine Long on 3/7/2024

This course was FANTASTIC! Every nonprofit needs help prioritizing resources when it comes to Digital Marketing. Pay attention! Social Media is NOT where you should be spending most of your time. Great content, beautifully organized, with additional downloads and resources scattered throughout. I will be looking at other Digital Charity Lab courses based on the quality of this offering.

By Susan Rady on 1/5/2023

A really useful course. It opened my eyes to many things I ( being new to this) hadn't even considered before. The tutor obviously really knew his stuff and was engaging. Loads of very useful free resources were provided with the course. Thank you for pointing me in the right direction with your guidance our fundraising has a much better chance of real success

By Nour Hammad on 5/11/2022

in the beginning, it was catchy, and I wrote a lot of notes, the instructor has very good experience and knows what he is talking about, but in my opinion, it's for beginners, gives you the basics! but you need to study and do your homework to learn more. I hoped that it was a more practical course than reading topics, especially in section 7 (social media) which was the most important part, but the lectures were topics and points to read.

By Connie Lo on 2/23/2021

A lot of information and nicely paced for my easy following. 20 years in marketing and I cannot keep up with the intricacies of digital marketing. What I think would have been very beneficial are perhaps some practical tests or step by step visuals eg for SEO and Facebook. All in all, lots of great resources and links and I'll certainly be coming back on a frequent basis for reference! Thank you

By R’love Rojas on 12/4/2020

Over-all it was good. I did feel that it had too many "lectures/monologues" and lacked a bit of visual support on concepts that were shared. It would be nice to have a short quiz or recap at the end of each section so we can check if the information is retained.

By Leslie Streeter on 9/24/2020

This course was at the right level for me...not to simple and not to advanced. I learned a lot more about Facebook Ads and appreciate the suggested strategies. I definitely feel like I have a better handle on how to manage my efforts within the digital marketing space.

By Omar Cortez on 1/23/2019

Simon is truly and expert in his field, I learned so much through his course. The course is clear, precise and there is so much insight. I just signed up for two of his other courses. Keep up the great content and teachings Simon, I appreciate it!

By Maria Kami on 8/2/2018

Having 3 years working experience in online marketing, I was looking to expand and adapt my knowledge to the non-profit sector. This course did just that - it gave a comprehensive overview of relevant channels for charities, and just enough information to make the first steps. I particularly liked the clear prioritisation of channels and very concrete action points/ next steps for each of the channels. This course is really good for small charities just starting out, but I imagine it could be too basic for bigger charities with a somewhat established online presence.

By Caitlin Baker on 7/21/2018

This is a great course for people who already have a working understanding of Digital Marketing but not as much applied for NGO's and charities. Got great ideas from this course which I hope to implement in the future. The only thing I would like is to see a bit more in-depth details into the use of social media, apart from that, great course!

By Kelly Kaiser on 3/31/2018

Very insightful, interesting, and a pleasure to take part in. I wasn't sure what to expect but I feel much better equipped for my upcoming job interview! The instructor was easy to follow and very engaging. Money well spent. Will definitely be taking more courses! Thank you!

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Overall Score : 90 / 100