Digital Marketing - SEO, Social Media, Content, Online Ads (Udemy.com)

Get instant access to a 65-page workbook on Digital Marketing

Introduce yourself to our community of students in this course and tell us your goals

Encouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%

12 hours of clear and concise step by step instructions, lessons, and engagement

This course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts.

What  you will learn:

• Learn what is digital content marketing

• Know the different types of content

• Determine the purpose of content creation and the steps to create content

• Learn Effective Digital Marketing Strategies

• Discuss Search Engine Optimisation

• Understand what Search Engine Marketing is and its difference from SEO

• Discuss Search Media Marketing (SMM) and Digital Content Marketing

• Learn Email Marketing and Mobile Marketing

• Be able to create a Digital Marketing Strategy

• Familiarize with the Steps on creating digital marketing strategies and its factors

• Create Strategy and learn the Things to Consider in Digital Marketing

• Understand what is B2B and B2C along with the different strategies

• Learn Search Engine Optimisation and The Different Search Engines

• Know how Google search engine works

• Determine the structure of google search results like ads and others

• What is Organic listing on Google search results and other factors

• Learn the different types of keywords for digital marketing

• Content that ranks example and keyword target and discussing other factors

• Important steps on keyword research - List of relevant keywords

• Discuss Meta tags and Meta Description on search content and other factors

• Understand Web traffic analysis with similar web tool

• Learn examples of backlinks on digital regenesys and other

• Know the different Social media platforms that you could use in doing business

• Discuss Facebook, Twitter, and LinkedIn

• How to Create and Customize a Facebook page

• Learn the different paid digital marketing metrics

• Understand the concept of digital marketing ads and other strategies

• Know how to use Facebook Ads Manager

• What is Twitter and its difference from other social media platforms

• Learn how to use LinkedIn

• Understand Email Marketing and how to use it to your advantage

• ...and many more exciting digital marketing topics!

Contents and Overview

You'll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 C’s discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing.

Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial.

We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword ,secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and url; Determining image title and showing another example of article; How often repeat keywords , using example from other article and other factors; To make content friendly add keywords like primary and secondary keywords.

This course will also tackle Types of web traffic - Direct and organic traffic; Another type of web traffic - paid , referral and social media traffic; Free tools for web traffic; Best tools to increase web traffic; What is backlink; Example of backlinks on digital regenesys and other; Introduction to social media; Social media platforms that could use in doing business; Commercial aspects on social media and its good aspects of business marketing; Features of social media.