Data Driven Marketing A-Z: Improve Your Campaign Performance (Udemy.com)

Good content in general. Quite easy to follow and understand. I would recommend this course if you're starting in this field and want to get a feeling of it. However, it is not in-depth enough for someone who has some experience in launching campaigns and wants to learn about how to analyze different metrics and use the conclusion to improve campaign performance.

The section covers mostly email campaign, but if another campaign could have been studied for ROI it would seem more beneficial. Cause there will plenty strategies that would come up and therefore AB testing could be better explained. AB testing explanation for email campaign is very basic and extrapolating to other campaign is something I am currently not able to. If anybody could suggest some materials or could provide better explanation it would be great!

Great content! Instructors clearly explains the content. Very easy to follow and they offer many examples and exercises to apply the content I am learning!

This course is really nice.i always wanted to know about the different ways we can make our data speaks...with this course ...yes i can... Its really nice ...

I really enjoyed the course, it was easy to understand for anyone planning a marketing strategy. Direct to the point, highly applicable to the real world and practicle.

The instructors shared their wisdom in a easy to understand language and provides examples every step of they way. Most importantly, they provided great exercises to help you learn the information and use it in a real world environment.

Because i'm new in marketing, the course give me a lot of useful information. The first half of the course quite OK, because the instructor give a lot of example, but the second half of the course feel a little bit short. The data analytics section is not really advanced and the last two section should have more example and visual cues.

Excellent course on Data-driven Marketing concepts. Succinct and clear. He can elaborate on the analytics methods used (What kind of Data science models and how they impact sales goals) in a separate course with a good data set.

i have enjoyed the course, I feel better equipped to use relevant data points to analyse the performance of marketing campaigns. I have learned tips and hints that I can apply to my day-to-day job. I've found the instructors to be very engaging so would definitely recommend this course!

Hey there! I am student pursuing Marketing and to me, this course provided a peek into the world of campaigns and how data can be used to your advantage for that edge over competitors. I thank the teachers for their time and effort into creating this course. The Analytics section of this course was the best of all sections and helped to see how data can be used to identify the right path to achieving your campaign goals. It certainly got me interested for another Data Science course by Kirill Eremenko. The Use cases provided at the end of the course helped to connect the dots. However, the use cases could've been supported with Analytics tutorial; the way it was done for AB Testing. The one page Campaign Blueprint by David Tanaskovic is handy and I hope to put it to use soon. This is a good introductory course into the world of data driven marketing and I would certainly recommend other Marketing students to give this course a shot.