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The Full Google Ads Course From Beginner To Expert - PPC SEM (Udemy.com)

Everything you need to know about Google Ads in 2023 to become an expert advertiser on Google Adwords!

Created by: Adil Outlit

Last updated December 2022

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What you will learn

  • Complete Understanding of Google Ads
  • How to create a plan/ strategy for your ads
  • How to create a google ads account
  • Google Ads dashboard
  • Google Ads - Linked Accounts
  • Google Search Ads
  • Keywords Research
  • Google Shopping Ads
  • Google Merchant Center
  • Products Feed Optimization and Integration
  • Google Ads Display Campaigns
  • Google Ads Performance Max Campaigns
  • Google Ads Video Campaigns
  • Google Discovery Campaigns
  • Google Ads Pro Tips

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews81#372 of 419 by number of reviews
  • Length5.5 hourslonger than 62% of them
  • Last updatedDecember 2022earlier than 65% of them

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Course Description

Are you interested in Google Ads? Do you have some/no advertising knowledge running ads on Google ?

If the answer is yes, then dont worry, I will share with you my 7 years of experience using Google Ads, I will show you how to think like an advertiser, how to do market research, competitors research, how to manage your budgets and risks, plus the following technical work  :

0- How to create a google ads account

1- Google ads plan

2- Google Ads dashboard

3- Google Ads Linked Accounts

4- Google Search Ads

   a. Introduction

   b. Keywords

   c. Google Search Campaign Setup

   d. Google Search Campaign Optimization and Follow-up

5- Google Ads Shopping Campaign

   a. Google Merchant Center Setup

   b. Products Feed Optimization and Integration

   c. Google Shopping Campaign Setup

   d. Google Shopping Campaign Optimization and follow-up

6- Google Ads Display Campaign

   a. Campaign Creation

   b. Campaign Optimization and follow up

7- Google Performance Max Campaign

   a. Campaign Creation

   b. Campaign Optimization and follow up

8- Google Video Campaign

   a. Campaign Creation

   b. Campaign Optimization and follow up

9- Google Discovery Campaign

   a. Campaign Creation

   b. Campaign Optimization and follow up

10- Google Ads Pro Tips

As you can see above, you will learn how to create and manage any campaign type, for example, Search for leads or traffic or sales, or Shopping ads for more orders and better ROAS, App installs, store traffic and more, you will be flexible with any situation and any client in case you were a freelancer.

You will also learn about conversion tracking and analytics and how to analyze and optimize your Google Ads campaigns for better performance in the future.

Moreover, You will be an expert in creating and managing audiences for all of your campaigns, how to create/include/exclude and adjust bids for them.

There is a lot of tricks and tips for you throughout the entire course, so make sure to watch every section carefully and it's guaranteed that you will be x10 better at running ads on Google.

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Instructor Details

Adil Outlit

Digital Marketing Expert / Managing Director of a digital marketing agency,  with more than 6 years experience in Google ads, Social media advertising, brand growth and SEO, I made Millions to my clients using strategic marketing and I would like to show you how I did that from start to end !

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Reviews

4.5

81 ratings on Udemy

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By Harsh on 12/10/2024

Yes, it was a good match. Sometimes, the technical words are used by the experts are not much clear. So, try to give a short description of the same.

By Kate Mainstone on 2/29/2024

It was a great match and very informative- thank you! I feel more confident to analyse reports provided to me. There is so much you can do!

By Little Learner on 2/7/2024

I started Google Ads by clicking through my Google Business Profile which led me to a Google-guided step-by-step process. I paused and started this course. Wow, none of it matched my first experience! Now that I have spent more time with it, these instructions are very helpful. My only remaining criticism is that the mic volume is so low, like really low! I have to mute everything else and turn this way up!

By Storm Life on 11/7/2023

I think it's outdated. Everything that you have is not relevant for a beginner and doesn't match the interface as of 2023

By Julia Bermejo on 4/21/2023

Love it ! Aunque recomiendo complementar este curso con otro que vaya mas a profundidad es excelente . Tanto para tener la visión global “ big picture “ de todo y luego ir a un curso más al detalle . O bien al contrario . Si ya hiciste un curso más profundo de google ads la cantida de información es mucha y este curso ayuda a ordenar todo lo que aprendiste en tu cabeza y regresar . Además tiene tips excelentes para cada campaña . El único fallo es que el audio pudiera estar mejor y que el acento a veces hace que los subtítulos no traduzcan del todo bien . Pero si yo que soy de habla hispana pude entenderlo bien todos pueden . Totalmente recomendado . 5 Estrellas !

By Hicham el mounaim on 1/17/2023

I am actually impressed that this course is on udemy fro this price, Adil, Thank you so much for this amazing detailed google ads course, straight to the point and no time wasted, highly recommended

By Coumbalaye Ndoye on 1/2/2023

Very good course. Clear and efficient. the teacher gives many intresting tips to manage effectively our google ads campaign. I really liked this course. thank you

By Abdelhay Akziz on 12/12/2022

I really enjoyed the course it was really useful, I've learned a lot of techniques that I didn't know, and I will start to implement all that in my job. I really recommend this course to everyone

By Redouane skawn on 12/12/2022

This is a very nice and straight to the point course, I know nothing in google ads and this man really helped me so far to know more than I ever think I'd know and I can comfortably recommend this course to any beginner.

By Hamza Sibella on 12/12/2022

Yes, I would recommend this course to a friend. The program through Google was quick and easy. They have a number of fantastic courses for anyone who wants to further their education in the field of digital marketing. It's a quick test that everyone in this field should complete.

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Overall Score : 90 / 100