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Business Fundamentals: Marketing Strategy (Udemy.com)

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

4.5
15,319 reviews

Created by: 365 Careers

Last updated January 2026

Our take

Based on the ratings of 15,319 students, a sample of their written reviews and the syllabus, as the course stood in January 2026. No course pays to be reviewed.

A two-hour primer on classic marketing strategy from 365 Careers, the same shop behind a pile of finance and data courses. The syllabus covers marketing plans, research, segmentation, the four Ps, pricing, distribution, KPIs and customer lifetime value, then closes with a Tesla case study. It is aimed at aspiring entrepreneurs, executives without a business degree, and anyone who needs the textbook framework before talking to a marketing team. It is not about ads, SEO or social media.

With more than 15,000 reviews and a 4.5 rating, most students are happy. Reviewers praise the clear explanations and the practical examples, and one says it helped him make sense of the advertising he sees in the market. The listing also promises eight quizzes, course notes and PDFs. The complaints are sharper than the numbers suggest. One reviewer calls the narration an obvious AI voice that speaks too fast. Another says the quiz questions lean on 1990s pop culture rather than the lesson content, and is put off by how much the course admires Tesla. A one-star review sums it up as a lot of talk and no lesson.

The course was updated in January 2026, so the refresh is recent, but the reviews suggest the update did not touch the dated examples. Next to the 12-in-1 and 27-in-1 digital marketing bundles it sits beside, this is the short, theory-first option: a classical marketing framework in an afternoon, not a toolkit. Take it if you want the vocabulary an MBA would use. If you want to run a campaign this week, one of the bigger bundles is the better buy.

Best forFounders and non-marketing managers who need the classic strategy vocabulary in an afternoon, not a toolkit.
Skip it ifYou want hands-on digital tactics like ads, SEO or email, or you cannot sit through an AI voice-over.

Pros

  • Covers the full classic framework, from research and segmentation to pricing, KPIs and customer lifetime value
  • Short and tightly organised: 41 lectures across 10 sections, finished in about two hours
  • Eight quizzes plus course notes and PDFs, according to the listing, to reinforce each section
  • Practical examples that reviewers say make the concepts easier to grasp

Cons

  • Two reviewers call the narration obvious AI, and one says it talks too fast
  • Quiz questions lean on 1990s pop culture rather than the lesson content, per a recent review
  • Theory only: no digital tactics, no projects, and one reviewer finds the Tesla case study dated
The basic concepts were well explained. It's a great course for introduction to Marketing
Laura Amortegui Pena, a student

Marked all levels and the requirements agree: no business background needed. Reviewers describe it as an introduction to marketing.

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What you will learn

  • Why we need Marketing
  • Why a career in Marketing can be really interesting
  • How to build a Marketing plan
  • Understand customers and their needs, wants, and demands
  • Perform marketing research
  • Carry out customer segmentation
  • Set up the 4Ps of Marketing
  • Leverage product mix and pricing strategies
  • Organize marketing campaigns
  • Calculate Customer Lifetime Value

Course content

10 sections · 41 lectures · 2.1 hours of video 8 quizzes, 1 article

  1. 1Welcome! Introduction to Marketing Strategy and Management 2 free previews5 lectures · 1 quiz · 17 min
  2. 2Creating a successful Marketing Strategy 2 free previews7 lectures · 1 quiz · 29 min
  3. 3Shaping the Marketing Mix1 lecture · 1 quiz · 2 min
  4. 4Shaping the Marketing Mix - Product decisions5 lectures · 1 quiz · 15 min
  5. 5Shaping the Marketing Mix - Pricing decisions3 lectures · 1 quiz · 8 min
  6. 6Shaping the Marketing Mix - Place decisions3 lectures · 1 quiz · 9 min
  7. 7Shaping the Marketing Mix - Promotion decisions3 lectures · 1 quiz · 7 min
  8. 8Setting up a dynamic Marketing Mix1 lecture · 3 min
  9. 9Marketing decisions that are crucial in the long run5 lectures · 1 quiz · 19 min
  10. 10Tesla's marketing strategy - Case study8 lectures · 18 min

Who it is for

The instructor says it suits

  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Marketing executives
  • MBA graduates
  • Students who want to learn how to set up a successful business venture

What you need before you start

  • The course is suitable for people with business education and for people without business education

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Course Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy   

  • Management and Leadership   

  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing plan

  • Conducting marketing research

  • Collecting primary data for marketing research

  • Performing client segmentation

  • Selecting a target customer group

  • Understanding the 4Ps of Marketing

  • Classifying a firm’s products

  • The importance of product branding

  • Subtleties of product packaging

  • Understanding the factors shaping product pricing

  • The right way to approach product pricing

  • Organizing product distribution

  • Setting up an effective promotional campaign

  • Working with the four Ps of Marketing in a dynamic environment

  • Establishing and Tracking KPIs

  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.   

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Buy now” button and let’s begin this journey together!  

Read More All Levels All Levels product length iconTime: 2.1h

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Instructor Details

365 Careers

365 Careers is the #1 best-selling provider of business, finance, data science and AI courses on Udemy. The company’s courses have been taken by more than 4,000,000 students in 210 countries. People working at world-class firms like Apple, PayPal, and Citibank have completed 365 Careers trainings.    

Currently, 365 focuses on the following topics on Udemy:    1) Finance – Finance fundamentals, Financial modeling in Excel, Valuation, Accounting, Capital budgeting, Financial statement analysis (FSA), Investment banking (IB), Leveraged buyout (LBO), Financial planning and analysis (FP&A), Corporate budgeting, applying Python for Finance, Tesla valuation case study, CFA, ACCA, and CPA

2) Data science – Statistics, Mathematics, Probability, SQL, Python programming, Python for Finance, Business Intelligence, R, Machine Learning, TensorFlow, Tableau, the integration of SQL and Tableau, the integration of SQL, Python, Tableau, Power BI, Credit Risk Modeling, and Credit Analytics, Data literacy, Product Management, Pandas, Numpy, Python Programming, Data Strategy

3) Entrepreneurship – Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing

4) Office productivity – Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook

Read More

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Reviews

4.5

15,319 ratings on Udemy

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Write a review

By Nguyen Ngoc Quy on 7/2/2026

Thanks for the course. I gained a lot of usefull knowledge about marketing. It also helps me understand some activities advertisement shown on market

By Robert Maiko Lwamahe on 6/16/2026

This course is a good fit for me as a marketer because it provides valuable insights into creating customer value and building long-term relationships with customers, which are essential for achieving sustainable profitability and business growth.

By Rajitha Thennakoon on 5/13/2026

This course is a good match for my professional development. The content is practical, and I hope to apply this on my career

By Pandji Hidayat on 4/16/2026

dapat menambah pengetahuan tentang Marketing, namun lebih bagus lagi kalo ada teks indonesianya. biar tidak salah memahami

By Ni Kisho on 3/6/2026

I would like to learn about this courses for my future. I hope It will really help me in the future. they are explaining very well!

By Silvia Salamanca on 3/3/2026

Section 1 Lesson 5 seems to be incorrect or taken from another course. Doesn't make sense in the context of this course.

By Greg Leslie on 2/3/2026

Woefully outdated AI slop. Some of the concepts are good content, but the way they're presented doesn't hold up. Quiz questions are also frequently relying on pop culture from 1990s rather than what's covered in the course. Lastly, the gushing over Tesla is downright gross as Musk's business practices and blatant bribery scandals unmasked what he was really doing.

By Alma Caballero on 1/27/2026

Es un curso, con muchas herramientas, un curso completo que por supuesto aplico en el día a día, graxcias, hasta ahora estos 5 modulos que he visto y revisado han sido de mucha utilidad y funcionalidad

By Lekobe Mahlabane Makgaretsa on 1/6/2026

I really learned a lot of Marketing and BUSINESS FUNDAMENTALS which in result was highly recommended for my business services as a Marketing Agent.

By Patricio Gerenni on 12/28/2025

It was a great course. Introduction topics but with Agile methodology to explain them and the images were fun to pay more attention to the videos. In addition, case´s studies of Tesla and Coca -Cola represent well the theory of the course. Well done guys.

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Overall Score : 90 / 100

Business Fundamentals: Marketing Strategy
Visit course on Udemy Write a review
  • Video Duration: icon 2.1h
  • Price: $129.99
  • Provider: icon Udemy
  • Updated: icon January 2026
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:41 in 10 sections
  • Practice:8 quizzes
  • Students:48,900
  • Subtitles:20 languages
  • Udemy badge:Bestseller
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