Web CopyWriting: Consistently Outperform Your Competitors (Udemy.com)

Discover the key strategies behind winning content for websites, blogs, social media and email marketing.

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Created by: Oxford Learning Lab

Produced in 2015

What you will learn

Understand what Engaging Writing Needs
Learn How The Web Influences The Reader
Plan & Edit Your Copy
Develop an effective 'tone of voice'

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Course Description

Learn How the Web affects how people read online and what can you do to make your writing more effective. Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Who this course is for:
Internet MarketersWeb MastersBloggers, Social Media ExpertsMarketing Professionals

Time: 3h

Instructor Details

Oxford Learning Lab

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Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.