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UdemyDigital MarketingPaid courseAll LevelsCertificate

Web CopyWriting: Consistently Outperform Your Competitors (Udemy.com)

Discover the key strategies behind winning content for websites, blogs, social media and email marketing.

Created by: Oxford Learning Lab

Last updated January 2016

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What you will learn

  • Understand what Engaging Writing Needs
  • Learn How The Web Influences The Reader
  • Plan & Edit Your Copy
  • Develop an effective 'tone of voice'

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews50#398 of 419 by number of reviews
  • Length3.8 hoursshorter than 52% of them
  • Last updatedJanuary 2016earlier than 96% of them

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Course Description

Learn How the Web affects how people read online and what can you do to make your writing more effective.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.

Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content.

You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site.

This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

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Instructor Details

Oxford Learning Lab

  Oxford Learning Lab is an online provider of Marketing & Business Strategy education. 

  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them  consult for  FTSE 100 and Fortune 500 companies. 

  Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. 

  All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 

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Reviews

4.1

50 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Lydia van de Kreeke on 11/8/2018

A relevant and useful course for beginner copywriters, but senior/experienced writers will likely find the content to be basic and outdated. Tips include "put key words in bold," "first sentences are important," "proofread your work," and "don't squash content onto the page." The reference websites feel outdated -- they are not fresh, young or modern, and there is not a single reference to Instagram. It's probably great for someone who's just starting out in their career as a writer.

By MeisterLabs Software GmbH Mariahilferstr on 9/20/2017

Haven't learned anything new yet, the course is off to a bit of a slow start. The examples of websites shown also seem incredibly old.

By Amanda Jansen van Rensburg on 8/10/2017

It's simple and insightful

By Stevie Woodrup on 6/27/2017

Very engaging speaker, perfect for beginners like me.

By Iain Cox on 12/1/2015

Gave me a lot to think about

By Cirillino on 2/18/2015

Production quality is very good indeed and the teacher is very direct in tackling the issue and helping to reach the goal.

By Anna Hendre on 2/18/2015

The 2015 update is really good! The teacher is really engaging and full of pratical examples to follow. All is clearly shot and slides are available to download.

By Anonymized User on 10/3/2014

This is a good course for people who are starting out writing on their first web-writing assignment. While not applicable to more experienced writers, the lectures are full of tips that will help beginners understand the ins and outs of writing effective web copy. Overall, a good, basic foundation course.

By Dylan Gates on 8/23/2013

Some good content here which is explained clearly and with appropriate examples.

By Hussain Al-Essa on 1/25/2013

I highly recommend it to both copywriters and content managers.

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Overall Score : 82 / 100