User Experience Design: Create Highly Converting Websites (Udemy.com)

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!

( 23 Reviews )

Created by: Oxford Learning Lab

Produced in 2021

What you will learn

Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
Analyse how your customers behave online
Define and improve benchmarks
Test navigation patterns

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 84 / 100

Course Description

GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances. Who this course is for:

Website Designers
Marketing Managers
Project Managers
UX designers
Web developers

Time: 5.5h

Instructor Details

Oxford Learning Lab

4.2 Rating
23 Reviews

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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Reviews

4.2

23 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Anush Raman

Good start!

By Ahmed Kajoor

it's nice and detailed, yet a bit long

By Irene

He's good!

By Ilona Jerabek

Clear, concise information and valuable insights

By Jill Darlington-Smith

Probably had to push the GO button 50 times to get through this video. My internet at home is that poor. But the content was good, so I suffered through. I'll continue with the courses at a different location.

By Joel Verbist

so far very rudimentary

By Christian van Göns

Die einzelnen Bereiche werden nicht nur ausreichend detailiert dargestellt, sondern zum Teil auch gut erläutert.

Das gibt einem zusätzliche Hinweise welche Methoden, Techniken und Tools hilfreich sind.

By Angie Siu

4 stars, ALL because of the content. I love the content. Very useful information that everyone should be cognizant of.

However, I STRONGLY dislike the presentation. Stop bouncing around, speak a little more clearly, and get your thoughts sorted out before speaking. A script would be very helpful.

Even more helpful would be to take him out of the video completely and just focus on the Powerpoint slides, which, by the way, didn't have good resolution images on them.

His bouncing around and hand gestures are WAY WAY WAY too distracting. I stopped looking at the screen because of it. It would've been much better if the presentation were more like Joe Natoli's UXD Fundamentals course.

I really like the content but the presentation is making me so frustrated that I can't wait to get this over with.

By Nicola Gallagher

It's a bit dated (2012), its 2017, but the content still seems relevant so far - just very dated examples. I would also advise adding borders to your star rating modal so users know where to click to leave a rating without having to guess...

By Ed Jenkins

They changed instructors suddenly with no explanation. It's like there were two different courses in one.

By Antonio Westmoreland

Lots of example real world examples. Puts things in prospective.

By Aderemi Adebayo

there are basically two issues.

1. the hand gesticulation of the instructor is a pain. so distracting.

2. if only the instructor spoke a bit clearly, would have helped a whole lot.

Generally, very educative course. will recommend.