Brand Management: Build Successful Long Lasting Brands (Udemy.com)

I love this course. The instruction does a fantastic job of providing examples to drive home the lesson. And he does a great job of explaining the different comments of a brand while typing back to the premise: A brand is a cluster of emotional and functional values.

some of the concept felt a bit region or time centric, like when he gave expamples of car sales, i didnt get the expample, i guess if i watch a couple of time maybe i will get it but over all he explain things extremally easy way .

Incredible, very current considering the years in which the course was created, almost like a reaffirmation of current times. A lot of knowledge was acquired and it was inspiring for me, and it will certainly be for anyone who identifies with creating brands and branding in general.

the experience is one of drawing one in with the examples used and the presentation of the lectures. easy to follow and merge into next sections. makes one think more about how important a brand is and how it relates to the users- think-feel aspect is truly vital

A very well structured course designed specifically in the interests of brand management. It actually takes you through the entire process a brand goes through, right from its inception to its execution. The models used to explain these concepts were brilliantly designed to provide a more transparent picture altogether. It has been a beautiful learning experience!

Wonderful course, it’s very insightful. However, I feel that this course could be updated a bit. The last chapter that talks about social media and its influence could be more elaborate. Especially considering the high involvement state that most brands try to achieve through social media and influencers

Both in terms of content, look & feel very outdated. It is a series of recordings of a class room training. Not quite walk the talk with regards to strategic branding, emotionally connecting with audience persona's, etc. There are better modules about branding available on this platform.

This course allows one to dissect threadbare the world of Brands. Be ready to have the taste of Brandosphere from a thoughtful expert. It would have been better if we had downloads of important sections like brand evaluation checklist and the brand equity mapping. Value for money and a great one for the effort involved.

This is a great learning experience and an absolute cream content being taught. i personally feel that this course makes the entire process seem like a degree course in itself. BtoC examples were many. i would appreciate if more BtoB examples are infused into the course.However on the whole an amazing course with profound KT from Udemy to me.Thanks a bunch!

The instructor bought to light many real-world examples that helped in understanding the topic that was been spoken about during the session. Although not all the examples were current, making it difficult for individuals who do not have an in-depth understanding of a particular category to relate or share their experience if any with the class.