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AI for Marketing: Build & implement an AI Marketing strategy (Udemy.com)

Create and execute an AI Marketing strategy from scratch with a Marketing expert - 10 courses in 1!

Created by: Thalita Milan

Last updated April 2026

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What you will learn

  • Build a customized Marketing Strategy from beginning to end using AI
  • Select the best tactics to turn website vistors into paying customers with AI
  • Harness the power of AI in revolutionizing your marketing efforts
  • Analyze and optimize your marketing performance using AI
  • Create any type of content with genAI and AI applications

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews1,068#100 of 419 by number of reviews
  • Length5 hourslonger than 58% of them
  • Last updatedApril 2026more recently than 82% of them

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Course Description

Are you ready to build a customized marketing strategy from scratch with AI?

In an era where Artificial Intelligence (AI) is reshaping industries, marketing is going through a revolutionary transformation. This course is designed to equip you with the knowledge and skills to harness the power of AI in revolutionizing your marketing efforts.


Who am I?

I am a Marketing Automation consultant and help businesses from all over the world to leverage technology to enhance marketing efficient and productivity.

I have taught over ten thousand students on Udemy and take pride in offering comprehensive and practical courses that enable marketers to immediately implement what they've learned after watching my lectures.


Course Overview:

This package includes 10 meticulously crafted minicourses, each focusing on a distinct aspect of AI in marketing. From creating captivating marketing content with AI tools to analyzing and optimizing your marketing strategies with data-driven insights, this course offers a holistic view of how AI can amplify your marketing impact.


At the end of the course, you will have a customized AI-powered marketing strategy for your business.


What You'll Learn:

  1. AI fundamentals for Digital Marketing: Understand how AI is transforming digital marketing with an overview of generative AI (GenAI) and specialized AI marketing applications. Top hint: In this course, you are going to learn how to craft a perfect generative AI Prompt!

  2. Uncover market opportunities with AI: Learn to use AI for market and competitive analysis, and identify opportunities from customer feedback to refine your marketing strategy.

  3. Find your customers online with AI: Master the art of using AI to understand your customers better and identify the best marketing channels to attract them. It's the ultimate guide to finding customers online with AI!

  4. Design your Marketing Funnel with AI: Use AI to map out and optimize your marketing funnel and identify the best tactics to tackle in each funnel stage, as well as the best way to convert visitors into paying customers.

  5. Content creation with AI: Discover how AI can help you identify compelling content topics that attract and engage your target audience. Also, explore different examples of leveraging generative AI for creating content (blog posts, emails, ads, etc).

  6. Build and grow an email list with AI: Build a robust email list filled with potential customers and effectively segment it for targeted marketing campaigns. Lead Segmentation is amazing, but with AI, it's even better!

  7. Convert prospects into customers with AI: Implement AI-driven strategies for Lead Nurturing to turn prospects into loyal customers. You will learn how the combo AI + Marketing Automation can help you make sales on autopilot.

  8. Transform customers into brand advocates with AI: Use AI to enhance customer retention and transform satisfied customers into active promoters of your brand.

  9. Leverage AI for comprehensive Marketing Analytics: Gain insights into how AI can analyze performance across different stages of your marketing funnel, helping you make data-driven decisions.

  10. AI-enhanced communication strategies: Master the use of AI in crafting personalized marketing emails, sales messages, and customer support messages that resonate deeply with your audience.

Who Is This Course For?

  • Marketing Professionals: Looking to integrate AI into your marketing strategies for enhanced efficiency and results.

  • Entrepreneurs & Business Owners: Seeking innovative ways to leverage AI for competitive advantage in marketing.

  • Digital Marketers: Eager to stay ahead in the game by adopting the latest AI technologies in your marketing endeavors.

Key Features:

  • Comprehensive Curriculum: Covering every aspect of AI in marketing through interactive minicourses.

  • Practical Insights: Learn from real-world examples, case studies, and hands-on demonstrations.

  • Expert Instruction: Guided by a seasoned professional with more than 15 years of experience in digital marketing, automation, and technology.

  • Flexible Learning: At your own pace, accessible from anywhere, anytime.


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Instructor Details

Thalita Milan

Hi, I'm Thalita. I'm a Marketing Automaton consultant and trainer with 14+ years of experience in Digital Marketing. I've been working as an independent HubSpot consultant & trainer since 2018. I've helped more than 20000 people learn HubSpot for their jobs and businesses.

I love helping professionals upskill and businesses scale through Marketing Automation and smart tech. When not working, I love running, hiking, and all things outdoors.

Please note that I am an independent HubSpot Consultant and my courses and services are not verified or endorsed by HubSpot Inc.


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Reviews

4.4

1,068 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Joseph Kasa-vubu on 6/23/2026

Well-done and well-structured presentation, mapping out how to use and integrate AI for Marketing. The course is full of tips and also prompts that can be adapted to any niche or industry.

By Jagrity Sharma on 6/13/2026

The course was very elaborate, but extremely easy to understand. I had a great time learning how we can leverage AI at every step of the marketing funnel to our benefit. I'm definitely a smarter marketer now. Highly recommended.

By Anonymized User on 8/23/2025

Superó totalmente mis expectativas. Sustancial, pero con la extensión perfecta, incluso, me atrevo a decir que pudo haber sido un pelín más largo para entrar (más) a fondo en un par de aspectos como el análisis situacional o en el overview sobre la salud actual del funnel. Increíblemente acabo de aumentar mis expectativas sobre el contenido de Udemy. 11/10.

By Karen Senior on 7/8/2025

I am a senior marketer who is facing the challenge of how to use AI effectively while retaining the human elements of multifaceted marketing. This course was a good intro to, in particular, how to use prompts to generate the AI content needed. Thank you

By Samia Akbar on 6/30/2025

The course has repetitive elements, it was a good effort but should have explored tools and advance level cased study to make it outstanding. Overall nice insight. Recommended for beginners.

By Joan Genis Valverde Albons on 4/6/2025

It is very informative and useful for Marketing profiles. For me, it lacked depth in the world of AI. There are many more opportunities of embedding Ai into the world of marketing beyond GenAI that not acknowledging and dedicating some time to those disappointed me.

By Shikha Thakur on 4/4/2025

The more I go through the lessons, the more I wish to expand my knowledge. Amazing information put down in chunks makes it easy to comprehend, learn, and put to action.

By Joan Rogers on 2/12/2025

I have completed Thalita´s other AI Automated Marketing courses and this guides you through the whole Marketing and Sales process with AI in a bigger picture. This course is on the point, no time is wasted and everything is implementable. The only thing what is missing is SEO keyword research, but as she already said, that is a huge topic for a whole course. Thank you for this course

By Jessica Volpe on 1/16/2025

The "AI for Marketing" course was an great learning experience. It was concise, making it easy to follow without overwhelming the learner. The concepts were broken down into simple, digestible sections. Lots of examples provided throughout the course. These examples helped bridge the gap between theory and practical application, making the material both relatable and actionable. Thalita's teaching style was another highlight. Her clear and structured approach ensured that each topic flowed seamlessly into the next, reinforcing understanding. Overall, this course is a great choice for anyone looking to grasp AI's potential in marketing without any prior technical background. Highly recommended!

By Benjamin Stern on 6/19/2024

I recently completed the "AI for Marketing: Build & Implement an AI Marketing Strategy" course, and I am thrilled to share my experience. This course exceeded my expectations in every way, offering a comprehensive, practical, and engaging approach to integrating AI into marketing strategies. Comprehensive and Well-Structured Content The course content is meticulously structured, guiding learners from the basics of AI to advanced marketing applications. Each module is thoughtfully designed, ensuring a smooth progression that builds a solid foundation before delving into more complex concepts. The inclusion of real-world examples and case studies made the material highly relatable and easy to understand. Expert Instruction The instructors are industry experts with extensive knowledge and experience in AI and marketing. Their clear explanations, combined with a passion for the subject, made learning enjoyable and effective. The practical insights and tips they shared were invaluable, providing a deep understanding of how AI can transform marketing strategies. Hands-On Learning One of the standout features of this course is the hands-on approach. The assignments and projects allowed me to apply the concepts in real-world scenarios, reinforcing my learning and boosting my confidence in implementing AI-driven marketing strategies. The step-by-step guidance and feedback from the instructors were incredibly helpful in mastering the practical aspects of AI in marketing. Interactive and Engaging The course platform is user-friendly and interactive, making the learning experience engaging and dynamic. The quizzes, discussions, and peer interactions enriched the learning process, fostering a collaborative environment that encouraged knowledge sharing and networking. Up-to-Date and Relevant In the fast-evolving field of AI, staying up-to-date with the latest trends and technologies is crucial. This course excels in providing current and relevant content, ensuring that learners are equipped with the most recent developments and best practices in AI marketing. Great Support and Resources The support provided throughout the course was outstanding. The instructors and support team were always available to answer questions and provide assistance. Additionally, the supplementary resources, including reading materials, videos, and toolkits, were comprehensive and highly beneficial for deepening my understanding of the topics covered. Final Thoughts Overall, "AI for Marketing: Build & Implement an AI Marketing Strategy" is an exceptional course that I highly recommend to anyone looking to enhance their marketing skills with AI. Whether you're a beginner or a seasoned marketer, this course offers valuable insights and practical knowledge that can significantly impact your marketing efforts. I am confident that the skills and knowledge I gained from this course will be instrumental in advancing my career and staying competitive in the ever-evolving marketing landscape. Don't miss out on this fantastic opportunity to elevate your marketing strategy with AI – enroll today and see the difference for yourself!

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Overall Score : 88 / 100