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Digital Marketing Strategy - Profitable Sales Funnel Mastery (Udemy.com)

Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.

Created by: Maggie Stara

Last updated July 2026

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What you will learn

  • The anatomy of profitable sales funnels
  • The different ways in which a business can grow
  • How to increase sales for your business by presenting offers at different price points
  • How to develop a solid digital marketing strategy for any business
  • How to effectively catering your content to your buyer's journey
  • How to leverage sales and marketing funnels to grow business revenue
  • How to create effective and profitable emails, landing pages and sales pages
  • How to leverage social proof from past customers to increase future sales
  • How to measure the success of your marketing efforts and the basics of conversion rate optimisation

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 81% of them
  • Reviews1,330#86 of 419 by number of reviews
  • Length12.2 hourslonger than 82% of them
  • Last updatedJuly 2026more recently than 89% of them

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Course Description

You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:

  • Increase the number of customers

  • Increase the average transaction value per customer

  • Increase the number of transactions per customer

And in this course, you’re going to learn how to execute on each one of these.

We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.

But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.

So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:


Within the theory and understanding section you will learn:

  • How to identify who your target audience is and how to sell to them in a non-salesy way

  • Why sales funnels are the key to your business growth and where a lot of businesses go wrong

  • What your strategy should be at the top (or beginning) of your sales funnel

  • What your strategy should be in the middle of your sales funnel

  • What your strategy should be at the bottom (or end) of your sales funnel

  • How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage

  • How to use metrics to optimise the profitability of your sales funnel and what to look for

Within the planning and set up sections you will learn:

  • How to leverage different pricing levels of your offers to get more value out of each customer

  • How to map out your profitable sales funnel and execute on your tailored digital marketing strategy

  • What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.

  • How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.

In the building and execution section you will learn:

  • How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.

Finally, in the advanced section of the course you will learn:

  • How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.

  • How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.



Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.

Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?

I can't wait to see you on the inside!

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Instructor Details

Maggie Stara

Hey I’m Maggie - your creative instructor!

I was first introduced to the world of social media marketing in 2016. I was SO excited about the possibility of working online but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So before I even began working in this world, I knew one day I'd want to create the kind of high-quality resources for aspiring marketers that I felt were missing in this space.


Why my courses

My online skills have led to working with an exciting range of talented people, from sole traders to multi-million dollar businesses. And in addition to working as a freelancer, I've also worked in a digital marketing agency and an in-house corporate role. With this wide range of hands-on experiences, I am now able to teach impactful marketing courses designed with other creative overachievers in mind. So you can feel confident that my courses are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And I hope to take away some of the overwhelm and make you feel like you're not alone in this.


Why I love what I do:

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Reviews

4.6

1,330 ratings on Udemy

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By Georgina Viveash on 5/28/2026

The introduction is well presented and interesting. However, I have yet tomlearn any applicable skills to help me to start creating my first ever sales funnel

By Angel Anderson on 12/19/2025

So far, Yes! She said some keys points about the buyer persona that I had never heard no one else mention. She stayed on the subject and gave 2 examples. Buyer personas confused me before but now I am understanding it a little more better.

By Wisler Andre on 11/29/2025

The instructor is very knowledgeable in the topic of digital marketing. She provide us with some great resources and share clear understanding of how digital marketing works. This is a good course.

By Milette Rosal on 6/2/2025

I learned a whole lot - hacks, principles, and theories. My only input is to re-skew the content to more theory, principles, best-in-class use cases, industry examples, and a deep dive on why the funnel performs or does not perform. About 1./3 of the sections were a hard sell on GetResponse, which some of us do not use. Thank you, Maggie.

By Andrew Magno on 10/29/2024

Before the year ends, I wanted to learn about sales funnels and digital marketing. The course seems to have been created a few years ago but I still learned a lot from it. However, I think a few things are missing which can improve the course: 1. Assignments - there’s only 1 required assignment. I wish there could’ve been at least 3-4 required assignments to put some lessons into practice. I filled out all the info needed for the brainstorming part but didn’t feel the “need” to do so since I can still proceed to the next lessons. 2. Course updates with AI help - some courses now include AI prompting to help with market research and copywriting. It’s good to learn the basics and brainstorm some ideas, but anything that can help with our productivity is great, especially if you’re juggling different tasks. 3. Email structure and templates - I thought we could get some sample templates for our email sequences and more ideas on how to compose emails (like format and structure), but then I realized that this is not a copywriting course haha! But I still recommend this course for people who want to learn about Digital Marketing and Sales Funnels. Maggie shared plenty of resources that can really help us in the future. Thank you!

By Stephen on 12/19/2022

A great value course! The best so far on Udemy. So detailed and with so much information. Definitely worth the time to go through all the videos and information. Great resource PDF too. Well done Maggie, you have gone above and beyond with this amazing course. Thank you so much :).

By David Hurick on 11/22/2022

Great comprehensive take on digital marketing funnels. I do wish it was a bit less focused on one specific technology, however the course was very thorough for that one technology, and I think the principles taught here will carry across different technologies even if the one exemplified in the lessons is not utilized.

By Vivian Dittmar on 6/25/2022

This course is fantastic. It was a total game changer for me and my team. Since taking the course a little over a year ago, our work has just gone through the roof. I also really enjoyed Maggies teaching style. She is easy to listen to and follow. Plus she really knows what she is talking about.

By Anant Awasthy on 9/28/2021

Loved the course. I did not know anything about creating funnels and was interested in educating myself on it. This course I think has given me everything I need to start building funnels for my business and get results. Maggie has taught very well and her resources are great, with very detailed information that goes into creating funnels

By Htet Wai on 1/19/2021

I was looking for help to create lead magnet for my Ig page. I'm so lucky to find this course which has full of step by step guide which is very helpful for beginner like myself. I definitely recommend this class to everyone who needs help marketing funnel. Plus, Maggie is such a sweet and passionate instructor to learn from. Thank you so much for your commitment create this course for us.

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Overall Score : 92 / 100