Content Marketing Masterclass: Create Content That Sells (Udemy.com)
Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
Created by: Brad Merrill
Last updated July 2023
What you will learn
- Increase your sales, traffic, and brand recognition using the power of digital content
- Grow a business from scratch or build upon your existing strategy
- Understand the cognitive buying journey and how your content can inspire people to take action
- Optimize your website for content marketing and drive profitable user action
- Develop a system for consistently generating new content ideas
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of content
- Generate an endless stream of valuable content by repurposing what you've already created
- Optimize your site for search engines to drive a consistent stream of free traffic
- Promote your content and drive traffic from a wide variety of sources
- Use valuable content to grow your email list and build an effective sales funnel
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.5 out of 5higher than 61% of them
- Reviews5,615#24 of 419 by number of reviews
- Length3.8 hoursshorter than 52% of them
- Last updatedJuly 2023earlier than 61% of them
Course Description
Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.
I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.
In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.
Here are some of the things we'll cover:
Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here!
Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.
Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.
Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.
Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.
Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.
SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.
Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.
Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.
External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.
Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.
As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.
I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.
With all of that in mind, I hope to see you inside!
Instructor Details
- 4.5 Rating
5,615 Reviews
Brad Merrill
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 100,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.
In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business executives, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. While at the helm, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Europe’s largest technology meetup.
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Reviews
By Victoria Cooke on 3/8/2024
I found this course to be so full of information, broken down into perfect segments so I was not overwhelmed. The tone of voice used was brilliant - it kept me engaged and did not allow me to drift into my own thoughts. I have already started to apply what I have learned and have already seen positive results. Thank you so much for creating this class.
By Tyler Lea-Thompson on 12/23/2022
This course was exactly what I needed in order to improve my knowledge and gain a better understanding of the world of content marketing. I felt like I received an university-level education with bite-sized lectures that allowed me to really absorb the information without feeling bogged down by all the material. Couldn't recommend this course enough!
By Shani Rivera on 7/5/2021
I have taken this course, freelance writing, and blogging masterclass. The information provided within these three courses is priceless. I'm not just saying that to leave a nice review. I had a vision, needed some help, and these courses have guided me all the way to blog monetization and green smiley face SEO scores with Yost. My website and blog have gone from under new construction 3 weeks ago, to an average of 100 unique visitors and 3k viewers every three days in my niche. I dug deep, followed the advice and listen repeatedly to sections on the way to work, at home, anywhere. Do yourself a favor and buy any of the courses that Brad teaches. It will bring you light years ahead of where you otherwise would have been, faster. I can listen to that voice all day long as well! :) He is clear , concise and gives excellent feedback and pointers throughout. Little nuggets of wisdom are sprinkled in everywhere. Listening once is not enough for any of these. Thank you for your courses and your commitment!
By Cesar Lin Kuang on 2/7/2021
I found the course to be an excellent introduction to the world of content marketing. I learned many helpful tips and principles to create valuable content and build an audience. Explanations are clear, and engaging with visuals. I only wished there was some sort of call to action (CTA) to learn more, but otherwise I appreciate the 'cheat sheets' with a summary of the keypoints of major sections.
By Akinwunmi AbdulKhaliq on 12/13/2020
Because this is my first course on Udemy, I wondered how the courses were set up since it’ll be difficult to keep-up with a long video which is mostly the case on YouTube. However, I’m pleased to have not had to deal with that. Breaking down the course to smaller sections really helps to grasp the lessons and also helps a lot to revisit specific areas. The course has taught me a lot about tactics I wasn't aware of and has also made me better in those I had prior knowledge in. It was well explained, especially with the visuals.
By Narendra Bhatia on 5/26/2020
Hi, I'm a retail business consultant. I thoroughly enjoyed doing this course, Thank you! I like giving feedback because I like getting feedback even more. I was looking for a course on Social Media Marketing and good content creation with today's tools and platforms. It was interesting to learn how to re-purpose and re-target content among everything else.
By Abidat Ibrahim on 5/10/2020
Less than halfway through this course and I already knew it was a good match for me. Currently halfway into it, and my initial feeling towards this course remains the same. So far, I have learnt a lot of new things and I'm seeing the old things I knew from new angles. UPDATE! Finally done with the course - I really took my time with this one - and it was totally worth it. I'm already applying some of Brad's strategies and I'm looking forward to the results.
By Shirin Riyazuddin on 4/7/2020
This course is ABSOLUTELY worth it in my opinion. I came to Udemy hoping for something that would add value in my career, and this course has given me a valuable set of information;and I like how the information has been simple, yet all the principles, dos and donts and strategies are crisp and clear. I have compared that to the companies I have worked with and it really has helped me in a way that a purely technical course may not have. Also the content of the course was engaging(it would have been worrying if it wasn't, haha) Great course, would definitely recommend! Thankyou for the amazing experience!
By Jairam on 1/21/2020
Since I am a content writer, I wanted more info on how to WRITE killer content. This course is more on how to position content in the virtual world. Also, since there is no assignment given at the end of the course, there is no way for me to apply the knowledge & gain which aspect of the course do I need brushing up on.
By Mudita Sonar on 2/7/2019
I really want to thank Brad for creating such a relevant course in an amazingly organised manner. I definitely learned a lot and my understanding of SEO, in particular, has changed thanks to this course. I got to learn the science behind. The only thing I found as a little bit of a drawback was the section on Web Design. I wish it was more thorough and dealt with some technical aspects. I hope Brad updates it in future, if possible. Apart from this, I absolutely think this was worth my time and money. Also, I really liked Brad's instruction method and the visual style of his teaching. Thank you again!
Quality Score
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Overall Score : 90 / 100












