Modern PR How To Get Press Coverage For Your Business (Udemy.com)

A proven public relations / PR system to get press coverage for your company or product, from a journalist's perspective

( 195 Reviews )

Created by: Brad Merrill

Produced in 2019

What you will learn

Learn how to build and leverage relationships with journalists
Identify the reporters most likely to write about your business
Build a narrative around your brand and succinctly articulate your story
Write a perfect email pitch that gets reporters' attention and drives results
Get your company featured in popular blogs and mainstream publications
Appropriately handle the issue of negative publicity

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 92 / 100

Course Description

UDEMYS #1 BESTSELLING PUBLIC RELATIONS COURSE!"Brad's course was awesome. He gets you thinking in the right mindset, and because he has experience being on the other side of the email he provides useful insight." Amir, Udemy Student"I normally purchase a few courses in the same topic and pass them all, just in case one have something important which the other one doesn't. I'd say Brad's course is the most useful and honest one about PR coverage among the others." Fuad, Udemy Student"Practical, common sense advice that you would hope a seasoned industry insider would give you if you were so lucky to know him." Randy, Udemy StudentIt's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goalswithout spending a dime!
But how do you get a reporter to write about you?
I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.
And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a public relations degreeyou just need to understand what works and what doesn't.
This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.
Here are a few things you'll learn in this course:
How to build and leverage relationships with reportersHow to find the right journalists to contact (the ones most likely to write about you)How to build a compelling narrative around your brandHow to create a press kitHow to write a pitch that journalists respond toHow to handle negative publicityA secret weapon to help you get press coverage in record timeIn addition to the content of this course, you'll get lifetime access to the private Q&A board where I can answer any questions you have as you go along.
I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refundno questions asked.
Ready to get started? I'll see you inside!
Who this course is for:
This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.

Time: 1 hour on-demand videoh

Instructor Details

Brad Merrill

4.6 Rating
195 Reviews

Brad Merrill is the CEO ofMerrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.
In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreaks global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europes largest technology meetup.
Merrill still has his finger on the pulse of the industry as he works to build new properties in todays evolving media landscape.

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Reviews

4.6

195 total reviews

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By Sullimar Haard on 11/8/2020

Very interesting and so helpfully

By Andres Rodriguez on 10/24/2020

Well structured and easy to digest if you're starting on PR

By Martin Harvey on 10/19/2020

Great course, provides great actionable steps.

By Xuan Bui on 10/8/2020

Concise teaching methodology comes with insightful knowledge for those who are interested in the game of press & business.

By Iqra Razi on 9/27/2020

I am amazed by how much a person can learn from a single udemy course. Excited to apply what i learned.

By Alizee Rousset on 9/27/2020

This course is very easy to understand, the lectures and tips given are concise and and the viewer is left with an action plan to actually put this into practice. Thank you for the great course!

By Ye Lin Htet on 9/15/2020

This course is simply to know and clear about what and how we can do PR coverage in mordern era. Each session makes me clear more and more step by step and every single tips and explanations are worthiness. This course is essential for you if you are exploring the fundemental of PR coverage.

By Marie Euler on 9/1/2020

Comprehensive overview and super digestable. Would have loved more cases and examples or best practice stories. Still an absolute recommendation. Thank you!

By Yolanda Zondo on 8/25/2020