Building a Digital Business Strategy (Udemy.com)
Learn to develop and align digital business strategies for products, marketing and operations.
Created by: Mike Connor
Produced in 2015
What you will learn
- Lead their company in defining an integrated digital business strategy
Quality Score
Overall Score : 76 / 100
Course Description
Align Your Company on Developing a Successful Digital Business Strategy Learn what an integrated digital business strategy is Learn why an integrated strategy is critical and how to communicate it Align your company on the process required to create a winning strategyThis course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.
It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.
It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.
This is Part One of a Two-Part course titled Kick Start Your Digital Strategy and Transformation Program".
Part One includes: Market drivers and digital disruption Transformational opportunities and threats Working with visionary customers and partners Development of transformational digital product, marketing, and operational systems strategies. Capabilities and competencies required to build and sustain your company's role as a digital leader including: Always-On" Customer and Technology Insight Leading Edge Data / Analytics Continual Innovation Development of a Digital Culture And, and overview of the key phases of digital transformationPart Two titled Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title Kick Start Your Digital Strategy and Transformation Program".
These courses are part of the Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentumThe Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.
Who this course is for:
This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organizationThis isn't a course on digital marketing strategy
Instructor Details
- 3.8 Rating
172 Reviews
Mike Connor
SVIA is the insurance industry's first open innovation outpost.As CEO, of SVIAand Chair of theirInsurance Disrupted Conference series, Mikefacilitates the development ofongoing dialog of innovation that is defining a digital generation of the industry. SVIAprovides executives insight and connections to emerging technology, companies, investors,and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry-specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.
NewTech Match an Online Innovation Community & Platform
Mike is Co-Founder of NewTech Match. NewTech Match brings innovators together from across the globe. Subscribers can create individual, company, project, and capabilities profiles, as well as upload and share content. The site makes it easy for innovators to find solutions, companies, content, and people based on industry, technology, and innovation domains.
Innovation Trailblazers Webinar Series Host
Mike hosts an ongoing series of webinars. Each webinar brings leading innovators together. During the webinar, Mike and his guests discuss the challenges, opportunities & solutions forming a digital generation of the insurance industry. An industry that is digitally integrated with the ecosystems surrounding industries, homes, cities, and transportation systems.
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Reviews
- Video Duration:
2.5h - Price: 11.99 Track Price 11.99 Track Price
- Provider: Udemy
- Year:
2015 - Language:
English - Certificate:
Yes
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