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Building a Digital Business Strategy (Udemy.com)

Learn to develop and align digital business strategies for products, marketing and operations.

4.5
22,806 reviews

Created by: Mike Connor

Last updated December 2015

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What you will learn

  • Lead their company in defining an integrated digital business strategy

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.5 out of 5higher than 46% of them
  • Reviews22,806#27 of 1,211 by number of reviews
  • Length2.4 hoursshorter than 57% of them
  • Last updatedDecember 2015earlier than 97% of them

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Course Description

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.

Align Your Company on Developing a Successful Digital Business Strategy

  • Learn what an integrated digital business strategy is
  • Learn why an integrated strategy is critical and how to communicate it
  • Align your company on the process required to create a winning strategy

    • This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.

    It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.

    It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

    This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program".

    Part One includes:

  • Market drivers and digital disruption
  • Transformational opportunities and threats
  • Working with visionary customers and partners
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Capabilities and competencies required to build and sustain your company's role as a digital leader including:
  • “Always-On" Customer and Technology Insight
  • Leading Edge Data / Analytics
  • Continual Innovation
  • Development of a Digital Culture
  • And, and overview of the key phases of digital transformation

    • Part Two titled “Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program".

    These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

    The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.
    Read More Intermediate Intermediate Level product length iconTime: 2.4h

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    Instructor Details

    Mike Connor

    SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates the development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry-specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.

    NewTech Match an Online Innovation Community & Platform
    Mike is Co-Founder of NewTech Match. NewTech Match brings innovators together from across the globe. Subscribers can create individual, company, project, and capabilities profiles, as well as upload and share content. The site makes it easy for innovators to find solutions, companies, content, and people based on industry, technology, and innovation domains.

    Read More

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    Reviews

    4.5

    22,806 ratings on Udemy

    Select a bar to show only those reviews.Select the bar again to show every rating.

    Write a review

    By Jenin Jitty on 8/17/2026

    This course was really insightful. It gave me a chance to look through or think of strategies in different ways.

    By Dasan Wanniarachchi on 7/28/2026

    The core digital eco system, based upon the roadmap that define the introduction to the digital transformation. That redefine the adaptive technological architecture benefits companies in longer terms.

    By Shangeelao Johannes on 5/6/2026

    It highlighted how rapidly technology has advanced over just five years, representing a remarkable and significant improvement.

    By Mays Alhasan on 4/8/2026

    more of AI recorded videos, background music is so disturbing and annoying. yet the content of the coures is good but the way of learning is not my kind

    By Daniel Vasconcelos on 3/18/2026

    The concepts presented were adequated and open our mind to subject treated, a lot of insights were created and help us understand the relationship between many "pieces" of the ecosystem involving digital transformations.

    By Tshiamiso Makole on 2/26/2026

    The content is relevant... But, the background soundtrack is too loud. He is a great lecturer though.

    By Pavan Shastri on 12/27/2025

    Strategy is the key to success, is core of this program, it was a very good learning experience for me.

    By Alicia Cook on 11/16/2025

    Pace of talking through content is good and its generally well structured. Some opportunities to make the course even better 1) Slides could be more impactful, 2) background music is distracting, 3) would be helpful to pause on the key takeaway pages once you have talked through to allow a moment for reflection before switching to the team questions

    By Anonymized User on 10/28/2025

    The content was very educative, the trainer had subject mastery, the quizzes were thought provoking. the whole lesson was flowing well form stage to stage. adequate learning on the subject.

    By Reabetswe Nthane on 10/25/2025

    The information shared is good - but the soundtrack is awfully disturbing. I have to read with the instructor to follow the course.

    Showing all 10 reviews on CourseDuck

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    Overall Score : 90 / 100

    Building a Digital Business Strategy
    Visit course on Udemy Write a review
    • Video Duration: icon 2.4h
    • Price: $64.99
    • Provider: icon Udemy
    • Updated: icon December 2015
    • Level: Intermediate Intermediate
    • Language: icon English
    • Certificate: icon Yes
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