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How To Start Your Own Digital Marketing Agency (Udemy.com)

Learn everything you need to know about starting your own SEO & Web Design business as a digital marketer.

Created by: John Shea

Last updated October 2022

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What you will learn

  • Setup a Wordpress Agency Website
  • Understand how to start an LLC
  • Find new clients through cold calling and other online methods
  • Understand how to outsource SEO
  • Utilize CRM and invoicing tools you can use with your business
  • Send & Create Proposals for clients
  • Understand basic concepts of SEO and offering it as a service

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews773#132 of 419 by number of reviews
  • Length10 hourslonger than 78% of them
  • Last updatedOctober 2022earlier than 66% of them

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Course Description

There are now over 130 lectures in the course and over 8.5 hours of content!

I've added over 60 brand new lectures which cover topics such as additional tools, prospecting methods, working with clients, reporting, outsourcing, organization, a project management approach to SEO and much more.

Have you ever thought about starting your own SEO Agency?

This A-Z Blueprint Will Teach You How To Build Your Own SEO Consulting Business

It's Time To Start a Real Business..  

Let's go through the "pains" of starting your own SEO consulting business...

Pain #1: How Do I Start My Own SEO Agency Website & Business?   

I walk through my own personal agency site and show you exactly how to set one up yourself using the Wordpress platform. I reveal everything I'm doing myself so you can model it. I even walk you through concepts of starting your business LLC. 

Pain #2: How Do I Start Getting SEO Clients?   

I'm going to walk you through actual case studies of how I landed both web design and SEO clients using various different methods. I leave nothing on the table and show you everything you need to know to do this yourself. This section alone includes over 3 hours of tactics and methods.

Pain #3: I'm Not Good At Closing Sales  

I'm going to share methods on how you can start closing sales right over the phone. One of the biggest issues with closing clients is actually getting them to move forward with saying "yes" and getting that first invoice paid. 

Pain #4: How Do I Manage Leads & Automate Client Outreach?   

I'm going to show you the exact CRM tools I use to collect prospect information and keep track of the progress you make with each lead. This will help you stay organized and automate as much as possible.

Pain #5: Ok Now I Have Clients, How Do I Do The SEO Work?   

I walk you through a step by step task list I use for my clients on a monthly basis. You can copy this exact list and modify it as needed for your own clients. The task list has 6+ months of very specific tasks you can do yourself or outsource with a virtual team. 

Pain #6: There Are So Many SEO Tools Out There, What Do I Really Need?   

I have specific videos covering various tools that I use in my business and why they are important. You will know exactly what tools you can incorporate into your consulting business. 

Pain #7: I'd Rather Focus On Sales and Not Do Any Of The SEO Work  

I dedicate an entire week to showing you outsourced SEO service providers you can use to literally outsource ALL of the work if you choose to. I give you the option of either doing it yourself or simply letting others handle all the work for you.

Pain #8: I've Already Invested In Other SEO Courses, How Is This Different?   

I spent thousands on various SEO courses, I started taking action on as much as possible but quickly found there were many 'gaps' in areas a lot of these other courses didn't cover. That's exactly why I built this course based on my own experiences of trial and error.   


What People are Saying...

I wish this course existed 5 years ago when I started my digital marketing agency!

I already own a digital marketing agency, but I bought this course as I thought I may find some useful stuff for me. And, I was very happy that I did it - my investment in this course was well worth. I wish such course existed 5 years ago when I started my digital marketing agency! This is a no BS, straight to the point course which will guide you in a very detailed manner how to start and run your web agency.

It will clearly show you the action plan for setting up a real business, and demonstrate how to prospect for clients using many proven tactics. It is indeed very useful and valuable information you'd need to run a successful digital marketing agency. As John shares his own experiences in setting his own digital marketing agency, you can learn how to avoid many of the pitfalls, saving your time and money. If you are planning to start a web agency selling services to offline businesses, I'd highly recommend you to enroll in this course. This course is packed full of useful actionable information. Whether you are a newbie or an experienced marketer.

Raaj P. (Web Designer & Digital Marketer)

He takes you right along with him, like he would an apprentice in his own office...

I've taken some other courses by John Shea, so when I saw this new course--his most comprehensive yet--I didn't hesitate to buy it. Why you may ask? Because of the two words that come to mind when I think about John and his work: Authenticity and Actionability. Firstly, John is real--he's not just another mass course-producing vending machine that relies on flashy videos and slick promises, but with little substance.

John actually works full-time in real life, doing exactly what he's teaching in this course. And he takes you right along with him, like he would an apprentice in his own office, and shows you everything with great honesty. Secondly, you will discover many valuable, actionable strategies in this course--from starting up your LLC and website to finding clients and writing up contracts to outsourcing work. Even already established web or SEO business people are likely to discover useful tips. So if you want a fluff-free, non-sugar-coated look at what it's really like to have your own digital online marketing agency, and want all of John's insight into how he made his successful, then I strongly recommend for you to sign up now.

Dr. Philips. (Entrepreneur)

In-Depth Video Training 

8+ Weeks Of Video Training That Will Get Your SEO Consulting Business Off The Ground

Module 1 - Your Website

Duration: 35m

You will discover how to start your own consulting website to show your prospects and showcase your work.

Module 2 - Your Business

Duration: 20m

This module covers starting your business and what you should be aware of when getting started. 

Module 3 - SEO Training

Duration: 1h 30m

We show you how to create a project management approach for outsourcing SEO Tasks and how to perform them.

Module 4 - Getting Clients

Duration: 2h 30m

This modules shows live case studies of actual clients I brought on board and various ways you can bring on new clients for your business. 

Module 5 - Closing Sales

Duration: 1h  

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Instructor Details

John Shea

I run the online blog No Shame Income where I share what's working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

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Reviews

4.2

773 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Dean Field on 3/1/2026

I keep getting annoying surveys

By Gary Weber on 6/5/2019

I'm about half way through but this course really is great in helping to explore the possibilities of opening up my own agency. I couldn't see myself trying to get a marketing job with an existing agency because 1) I don't have a marketing degree and 2) I'm in my late fifties and don't think a company would want to hire me when they can get someone younger. So my own company is what I'm going to do. It helps that I have a background in Video and Photography for content. The course is very valuable in showing you many different ways to establish yourself and get work.

By Syed Abdul Aziz on 11/15/2017

I Joined this course from Singapore. I learbed a lot from John and John is also responsive when I asked questions. I was surprised that reponse is fast. The course is enlightening to me as I wanted to start one because I want to try to work on my own. The explanations are clear and kudos to John Shea for providing and sharing his experiences. Also reading through the Q&A John gave some very useful tips, like the free SERP tool.

By Vicenta Fernandez on 9/6/2017

I find the title to be a bit misleading because it focuses on SEO not on an entire "full service" Digital Marketing, which I thought it was going to cover more things, so far it hasn't. There are a lot of references to read "articles" to learn something. Video 5 & 42 are the same. A lot of theory and "overviews" references, in addition to recommendation to affiliates. I expected more, hopefully the remaining part of the course will cover more on 'Digital Marketing'

By Nihal Ahmed on 8/3/2017

wow! such an amazing course. I just graduated and started my own advertising agency I want to thank the teacher so much for the insights and the knowledge he has provided. Truly beneficial and his ideas and startegies for getting clients using a video audit for lead generation is my favorite thing I learned. Hope you continue to provide more courses

By Wesley Borgmans on 1/24/2017

Absolutely a great course so far. Very to the point and great business model. I am thinking to take this serious. Only left with couple questions to ask Jhon when i finished the course. Because i am living in Belgium so outsourcing it's maybe more a problem. But i going to find it out.

By Ron Ratliff on 1/14/2016

Incredible amounts of information on starting a digital marketing agency. Really enjoyed having each lecture description in discussion area. You literally optimized the course for everyone to learn as much possible without spending time taking notes or hunting down your resources. Excellent, clear, concise instruction presented in a professional, straight forward manner. I have to say I am a bit shocked you would just lay out a business for people like this, but believe me when I say, it is greatly appreciated John. You really got me thinking about narrowing down my niche and approaching this from a completely different manner, as well as outsourcing and finding a partner. I really enjoyed and appreciate the course and the amount of information shared in it. Outstanding job honestly. Regards, Ron Ratliff GovernmentCheez Media

By Eric S on 12/14/2015

The instructor walks through all the steps he takes and has taken to build his web design/SEO business. No stones are left unturned. I walked away from this course feeling like I could repeat the exact steps outlined and be successful. The only constructive criticism I have is that in addition to John's exact steps, it would have been nice if he offered alternatives as well. For example, he lists out all the tools and vendors he uses (e.g. hosting, white label SEO, accounting, design, etc.) but it would have been nice if he provided some others too so we can get a feel for the different options out there. Overall great course!!

By Val Bunao on 9/27/2015

This course provided me a wide awareness on how to build and start digital marketing business. You will also learn the productivity of having a website and how SEO helps your business and website. I learned a lot about digital marketing. you can also make this course as your reference as this is accessible anytime. Continue viewing this course once a month to refresh you about digital marketing. Really great!! I'm glad I took this course. Watch out for his other courses -Val B

By Raaj Paatkar on 8/21/2015

I already own a digital marketing agency, but I bought this course as I thought I may find some useful stuff for me. And, I was very happy that I did it - my investment in this course was well worth. I wish such course existed 5 years ago when I started my digital marketing agency! This is a no BS, straight to the point course which will guide you in a very detailed manner how to start and run your web agency. It will clearly show you the action plan for setting up a real business, and demonstrate how to prospect for clients using many proven tactics. It is indeed very useful and valuable information you'd need to run a successful digital marketing agency. As John shares his own experiences in setting his own digital marketing agency, you can learn how to avoid many of the pitfalls, saving your time and money. If you are planning to start a web agency selling services to offline businesses, I'd highly recommend you to enroll in this course. This course is packed full of useful actionable information. Whether you are a newbie or an experienced marketer.

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Overall Score : 84 / 100