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Local Business Lead Generation Strategies to Use (Udemy.com)

Discover the top 1-3 lead generation strategies that will work for your local business (& ditch the shiny distractions!)

Created by: Christine Maisel

Last updated August 2023

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What you will learn

  • Understand how to create a specific lead generation plan based on the specific local business that needs more leads
  • See how to review an entire local business for gaps in their marketing
  • Discover opportunities for growth (businesses want to make money
  • Understand how to select from the right strategies to start with based on the business at hand
  • Focus on strategies you can control (and less on those you can’t)

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews45#400 of 419 by number of reviews
  • Length3.7 hoursshorter than 53% of them
  • Last updatedAugust 2023earlier than 60% of them

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Course Description

Increasing local leads for a local business doesn't have to be hard. When we get past what everyone else is doing and ignore all the shiny distractions standing in our way, we're empowered to select a strategy or strategies that will actually work for the unique local business we want to increase leads for.

It isn't about being everywhere or applying as many strategies as possible just to see what works. Rather we can explore the options and then make informed and strategic decisions to increase a local business' leads.

Do you want to increase the number of monthly leads for your (or your client's) local business?

Do you want to see how to increase leads quickly without a lot of extra effort?

If generating more leads and increasing revenue is a priority, this is the course for you.

These are the strategies I use to review the online health of a local business and the questions I ask to understand where the business is currently and what they want to achieve so we can explore the options for local business lead generation and select the top 1-3 strategies that will best impact the unique business I'm working with.

What is a local business?

A local business is any business that serves a specific geographic area (San Diego, CA |  Sydney, Australia  |  New York, NY  |  Charlotte, NC) whether the business goes to the customer or the customer goes to the business.

Who is this for?

The steps we cover here can easily be implementing by:

  • A local business owner

  • The marketing rep (or team) of a local business

  • A digital marketer who serves local businesses

You'll also find a lot of supplemental resources available to help you as you develop the lead generation system for the local business at hand.

Plus, I share examples of actual lead generation plans created for specific businesses you can download, tweak and use as well.

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Udemy Discount

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Instructor Details

Christine Maisel

Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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Reviews

4.3

45 ratings on Udemy

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By Huy Nguy on 7/29/2025

It was a good overview. Wished it went deeper into each strategies but it is a good starting point for you to do further research.

By Roatanea Vonei on 8/22/2024

A lot of great details and strategies. Will definitely try them all. Thank you!!

By Sheldon Jefferson on 12/27/2021

Awesome.. I love her teaching style.

By Timoteo Pasquali on 3/10/2021

Great course and great teacher. I'm about to do my first consultation in real life and she delivered exactly what she promised: practical strategies for small businesses. She gave several examples and even went over a few real life examples to show how she approaches the consultation. I'm going to look for other courses from her because I really enjoyed this one and found it useful.

By Tim Burton on 1/15/2021

Christine presents many very good ideas and gives resource links. Another well-organized course. Thanks.

By Jeremy Semoun on 11/24/2020

Y a que des infos pas de pratique

By David Metcalfe on 2/15/2020

great content so far

By Joe Cardilino on 1/16/2020

Just starting the course, however, I have a very good feeling about Christine's experience and what I will take away from this course. The course is very thorough, I'm very pleased with this purchase.

By Janis Bryden on 1/14/2020

I always enjoy Christines courses. She is an excellent tutor and although I have just started this course, I have already learnt a lot and look forward to the rest of the course.

By Md sam on 7/26/2022

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Read all 45 reviews on Udemy

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Overall Score : 86 / 100