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SEO Strategy: Keyword Research, Audit & Link Building (Udemy.com)

Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links

Created by: Christine Maisel

Last updated October 2022

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What you will learn

  • Use keyword research to better profit from SEO
  • Know the financial value of the keyword you target
  • Be familiar with free and premium keyword research tools
  • Understand the different types of keywords to choose the most profitable ones
  • How to generate hundreds of keyword ideas quickly
  • Generate a keyword plan for your SEO campaign
  • Know which keywords you will be able to rank for
  • Create and implement a full link building campaign
  • Find the best back links for any website
  • Analyze the competition to know how to outrank them
  • Understand the what, where, when, why and how to back linking
  • Develop an internal linking structure to boost rankings and improve link building efforts
  • Know which free (and premium) tools can be used in the link building process
  • Download examples of exact link building strategies to use in your own link building campaign

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Course Description

Everything you need to know to rank any website is inside this course. Follow along and begin ranking your own website as you go through this course. If you get stuck or you're not sure what to do, just ask. You'll receive support as you go.

Let's dive into the 3 main areas of SEO you need to know to rank a website:

  1. Profitable keyword research

  2. Custom SEO (optimizing your website to outperform your competitors)

  3. Link building

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"Not only a complete guide on Keyword Research but it goes beyond it and overlaps into the SEO zone with the intent of Keywords and key phrases identification. This course will give you a TO DO list before you start your SEO Campaign and make your SEO or CPC/PPC or even any other kind of keywords targeted marketing campaigns more profitable, more targeted and precise." - Smart Baba

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Getting on the 1st page of Google doesn't have to be so complicated.

The truth is, when you start any SEO campaign with profitable keyword research, you will move forward knowing you can rank for specific keywords rather than just hoping you can. That's the difference profitable keyword research makes. Here we will go step-by-step through the entire keyword research process including:

  • How to generate hundreds of keyword ideas

  • How to analyze which keywords will bring you the highest converting traffic

  • Which keywords you should target

  • Which keywords will make you the most money

  • Free and premium tools you can use to get the job done quickly

  • How to know which competitors you can beat

This is the complete blueprint for profitable keyword research.

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"I have always know that SEO was a weakness of mine. I knew just enough to get myself in trouble, but after taking this course I now have a complete understanding of SEO. I has answered so many questions and given me some great tools to use. I can now provide my customers with a much better product after taking this course." - Kenneth Dold

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We dive deep into the exact steps you need to take to develop a unique SEO strategy for your specific website. Applying generalized SEO tactics isn't enough to get you ranked and keep your website on the first page of Google.

To successfully rank your website on the first page of Google, you need to know:

  • exactly how search engines view your website

  • what search engines want you to do to make your website better

  • what SEO techniques your competitors are using

  • what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.

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"This is a brilliant practical in depth Seo course,which covers the how to A-Z steps necessary to boost a website rankings by using an effective customising strategy." - Shaun

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Learn exactly what it takes to create and implement a successful link building campaign to boost your search engine rankings.

The techniques taught in this course focus on long term results, not "quick wins" or "black hat methods." By using these techniques you will be able to avoid Google penalties, keep your rankings despite search engine algorithm changes and stay ahead of the competition.

Inside we'll also answer top back linking questions including:

  • When should you start the back linking process?

  • How many back links do you need?

  • How quickly should you build back links?

  • How many back linking methods should I use?

  • How long does it take to see results?

Can you imagine how great it's going to feel to know that you WILL outrank and outperform your competition before you ever get started with SEO?

Enroll now and I'll show you exactly how...

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Instructor Details

Christine Maisel

Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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Reviews

4.4

1,076 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Marketing and Sales TEAM on 4/13/2020

Yes, there are a lot of good information and resources I can utilize for my purposes. However, the speed of each course is too fast to follow up and it would be better if there is some summary sheet for each course or important information.

By Bettina Dietrich on 3/30/2020

I got a lot from this course even though I cannot use most tools or websites recommended here in this course as they are not working here in Germany (no useful data generated for Germany). But I found similar tools I can use. SemRush would be an option but it is far too expensive. I will start with a combination of KeywordsEverywhere, AnswerThePublic, Keyword Shitter, Ubersuggest, Soovle, and Google itself. If I am not getting enough information, I will sign up for KW Finder which has a reasonable monthly fee. Thank you for all the documentation, especially the Guide to SEO Services, Questionnaire, etc. I have translated them (or let Deepl do most of the job:-) all into German - ready to be used for future clients.

By Markus Gläser on 2/12/2019

Vielen Dank für diesen großartiges Kurs. Mit viel Engagement wurde die Materie professionell vermittelt. Hier steckt eine Menge Arbeit drin. Und die ganzen zustäztlichen Materialien, die bei der Arbeit sehr helfen, sind eine große Hilfe. Vielen Dank noch einmal für diesen tollen Video-Kurs. Meine Zeit war sehr gut investiert. Aus diesem Kurs werde ich einen Menge in die Praxis umsetzen. Einen herzlichen Gruß aus Deutschland wünscht Ihnen Marakus Gläser. Thank you for this great course. With much commitment, the matter was conveyed professionally. There is a lot of work in here. And all the extra materials that help a lot at work are a great help. Thanks again for this great video course. My time was very well spent. From this course I will put a lot into practice. A warm greeting from Germany wishes you Markus Glaeser

By Gary Johnson on 12/31/2017

the resources she references are not located in an outline all together where you can find them. This is the second time i have attempted to give her a chance. I should have learned the first time. Unorganized

By Tonya Sims on 10/14/2017

Wow! What a great course!! I totally wasn't expecting awesomeness. This course was very well thought out and the material covered was very applicable to the real world. I especially liked the Keyword Research and SEO Audit sections because Christine used a lot of real world example. I would definitely recommend this course to anyone who would like to dive deeper into SEO.

By Jon Goosman on 8/14/2017

Excellent, relevant information spoken clearly and concisely. Pacing is perfect. Can't overestimate how important this topic is if you want your website to rank. The two things I found most helpful were the keyword research and back link building sections. I came into this with good SEO knowledge with those two areas being weak spots for me. This filled in a lot of blanks and I can definitely offer future clients more value.

By Nick Smith on 6/6/2017

Brilliant course - everything you need to know about SEO. Having already read countless books etc, the most valuable part of this course for me was on keyword research - I discovered I was making a mistake by targeting too competitive keywords. Also has great off-site SEO ideas which I'm definitely going to implement. I feel much more confident about my amended strategy now. Thank you for making this course

By Mikkel Pitzner on 2/10/2016

I have bought many course on many different platforms and quality and content ranges vastly. This course here was one of those "Thank you for bringing me something really good and useful courses". No course will answer everything you are looking for, but I think this course gets you on your way really well and covers a lot of ground. Definitely recommend this course.

By Salvatore Saia on 2/9/2016

This course was worth every cent spent, I highly recommend it for anyone wanting to implement SEO strategies, jampacked with a lot of useful information that will add value to google page rankings, i would not hesitate to attend more of christine's courses. The only critic i would add (and its very tiny) is there ws no content on web security from what i have seen google also ranks web pages from a security perspective. Great work Christine & thanks for the great content.

By Lisa Jeannet on 2/1/2016

At first I must admit I was a bit skeptical with this course until lecture 30. It's very basic at first and then you'll learn everything you need to know. Christine is even giving us an SEO Audit Plan + tons of other useful information. She is also extremely connected and will answer all the questions you might have. Now I must say, you can be a graphic designer and a great SEO Expert :)

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Overall Score : 88 / 100