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Digital Marketing Strategy For Managers & Entrepreneurs (Udemy.com)

Digital Marketing | Marketing Strategy | Social Media Marketing | Digital Marketing Platforms | Digital Marketing Course

Created by: Salil Dhawan

Last updated August 2026

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What you will learn

  • Learn All Digital Marketing Concepts To Create A Digital Marketing Strategy
  • Learn Facebook Organic Results, Sponsored Ads, And Facebook Pages, Videos And Marketplace
  • The Main Benefits Of Using LinkedIn As A Digital Marketing Tool For Businesses; Thought Leadership, Brand Awareness, Lead Generation
  • Define Smart Goals For Your Digital Marketing Strategy And Understand Your Role In Their Success
  • The Importance Of Choosing And Measuring Actionable Metrics, Not Vanity Metrics That Just Feel Good
  • Manage The Interplay Between Brand, Product And Campaigns In Your Organisation
  • How To Manage A Digital Marketing Agency; Procurement, Project Management & Communication
  • Understand Your Customers In The Context Of Your Planned Digital Marketing Strategy
  • Set Time Based Goals That Are Not Too Aspirational But Create Energy And Motivation

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 81% of them
  • Reviews217#271 of 419 by number of reviews
  • Length6.9 hourslonger than 69% of them
  • Last updatedAugust 2026more recently than 91% of them

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Course Description

"The concepts and explanations are very interesting. I was primarily interested in Instagram and now I have a good understanding as to how to really make Instagram work for me." - Bitto

"Yes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter." - Janet A.

"This course was very insightful and informative. I am happy that I invested my time and money in the right place. Especially, Salil made seemingly complicated terms easy to learn. Thank you." - Roshni K.

"This is a great course. As an entrepreneur there are so many things to manage and setting up the basics can get too much for us but this course is crisp and explains exactly what I need to know. Very good, helpful, and insightful course. This course is a good guide for marketing tools." - Krittika A.

Need - A course for Managers, Business Owners & Entrepreneurs who want a complete understanding of how digital marketing works an overall strategy for each online platform.

Value - This course will give complete insight into each digital marketing platform that will enable managers to devise, execute and analyze their digital marketing strategies.

Features - The course has summary lectures, the secrets to success on each platform to enable quick learning and understanding of all concepts. The course also features assignments, quizzes, and workbooks to change the learning experience and improve retention of key concepts.

The major obstacle in learning digital marketing is understanding the platforms!

Everyone wants more sales, but sales come from clicks, clicks, from views, views from impressions.

There is a need to create a cross platform digital marketing strategy that works to optimise each aspect.

You have to understand the world of Digital Marketing platforms, how they work, what makes them work for you, and the keys to success for each platform.

That is what we teach you in this course!

How each Digital Marketing platform works

How to grow on each platform

How to combine the platforms

& Create that perfect Digital Marketing strategy for your product, service, brand and business!

This course will truly revolutionize the way you look at Digital Marketing. It will simplify and demystify each platform and give you exactly the knowledge you need to start executing strategies for growth.

The course does not include how-to, primarily how to create a Facebook page or how to schedule an ad campaign. This course will instead explain to you how to leverage a Facebook Page, how to analyze ad campaign performance, the power of Google Search Console and Facebook Pixel.

Popular Reviews -

"An excellent course. Valuable contents, well-organised, and clearly communicated. Assignment activities, check points & final test support application, review & retention of material. Salil Dhawan, the facilitator, is clearly an expert who enjoys sharing his knowledge & experience for the benefit of learners. He does so with a human touch that creates interest & trust. From a learning programme design perspective, too, this course gets top ratings. If you're interested in sales, this is the course to take. I look forward to my next course with Salil."

- Keith Edward Bailey

Your search for a complete to the point practical Digital Marketing Course ends right here.

Thank You

Salil Dhawan, Peter Alkema

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Instructor Details

Salil Dhawan

Salil Dhawan is a serial entrepreneur who has started, grown and automated over 7 businesses including a manufacturing business that supplies to an Amazon seller business that has increased distribution by being in wholesale business as well as 3 wholly-owned retail locations.

He has also used his knowledge from Business School at Boston University along with his experience in Business to start a Coaching as well as Consulting Business so that he can help entrepreneurs through his own learnings and experience.

His motivation to create courses and coach comes from a feeling of lack of support he felt in his journey at times. The feeling changed when he met his mentor who supported him and gave him strength throughout his journey. To emulate the fulfillment his mentor received by helping entrepreneurs, he has started the same journey.

He looks forward to helping everyone achieve their potential and have a great sales career, business and life.

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Reviews

4.6

217 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Keane Raphael on 8/19/2026

The course was great and insightful but there was an interference with the videos during the course

By Kushinga Nhimba on 7/30/2026

The course is relevant to my work and part time business.

By Marina on 1/9/2024

The course is a highly valuable resource for anyone seeking to navigate the complex landscape of digital marketing.

By Anonymized User on 11/10/2023

I'm taking Masters in Business Administration (MBA) and currently I'm taking Business Information System. As the course assignment, E-certificate is required on Digital Marketing certification or MIS. I've selected DM.

By Andrea Woodford on 4/12/2023

So far so good. It's good to see the outline of the platforms covered.

By Ilarion Brinzan on 6/3/2022

not bad, but not really good! there must be more example via image, cartoon or gif.

By Roshni Khati on 12/6/2021

This course was very insightful and informative. I am happy that I invested my time and money at the right place. Specially, Salil made seemingly complicated terms easy to learn. Thank you.

By Bitto on 12/3/2021

The concepts and explanations are very interesting. I was primarily interested in Instagram and now I have a good understanding as to how to really make Instagram work for me.

By Joey De Klerk on 11/29/2021

An interesting course on something I know nothing about. hoping to learn a great deal during this course

By Janet A on 11/28/2021

Yes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter.

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Read all 217 reviews on Udemy

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Quality Score

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Overall Score : 92 / 100