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Search Engine Marketing (SEM): #1 Step-by-Step Tutorial (Udemy.com)

"SEM For WordPress: Discover How To Easily Convert Your Website Visitors Into Sales!"

Created by: Kent Mauresmo

Last updated January 2017

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What you will learn

  • Get more website visitors
  • Turn website visitors into sales
  • Optimize website for mobile phones
  • Setup "Exit Pop-ups"
  • Get started with email marketing
  • Learn the basics of Pay-Pay-Click (PPC) marketing
  • Start basic video marketing campaigns

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews326#231 of 419 by number of reviews
  • Length1.4 hoursshorter than 85% of them
  • Last updatedJanuary 2017earlier than 93% of them

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Course Description

SEM For WordPress (Search Engine Marketing) -

I’m going to show you how to easily optimize your website to convert traffic into sales! This course is for intermediate to advanced users who already have a basic understanding of SEO and WordPress.

This course includes a PDF document which will serve as your SEM blueprint. If you follow the step-by-step instructions in this video course, you'll have all the tools you need to increase traffic and sales to your website.

You should take this course if you want a simple system that'll help customers find your business, and you want to increase your website's traffic & sales...fast!

You'll Discover:

  • What Is Content "Above The Fold"?
  • How To Easily Add Your Content "Above The Fold."
  • How to Use "Call-To-Actions" on Your Website
  • How to Optimize Your Website For Mobile Users.
  • How To Setup Your Tags on Your Website.
  • How to Quickly Setup Exit "Pop-up" Forms on Your Website
  • How To Get Started With Email Marketing
  • How To Get Started With Pay-Per-Click Marketing
  • How To Quickly Create High Converting Sales Pages.
  • How To Make Promotional Videos For Your Website.
  • Quick Summary to Help You Get Started!

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Instructor Details

Kent Mauresmo

SEO & Web Design Consultant: Kent Mauresmo grew up in Los Angeles, California. He attended UCLA college and majored in Computer Information Systems and Business Marketing.

Kent worked as an Account Executive at an Investment Banking firm from 2006-2009. Bored with his career choice, in late 2009 he went back to school and took a crash course in Graphic Design and Computer Programming.

In April 2010, he launched his first website at Read2Learn which encourages people to read books to learn new skills.

He tries to read at least one book per week. He used to be one of those people who would never pick up a book because he thought they were boring.

Everything changed when he discovered "How To.." books on Amazon which he finds very interesting. Now he's officially a book nerd, and he's always learning something new.

Based on his experience, he's believes that anyone can learn how to do anything if they truly have the desire to learn and succeed.

With so much mis-information being passed around the internet, Kent Mauresmo teamed up with Anastasiya Petrova (another book junkie) and decided to write their own books.

Kent and Ana's books are created out of frustration. Simply put, they've had to read countless blog, countless books, and have watched countless videos to find solutions to their problems.

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Reviews

4.1

326 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Gabriela Millan on 8/5/2025

I thnk is very poor, the never said how to start. Only tlak bout the things to do, but i think I need more examples and practise.

By Nicole on 9/16/2019

This video is called SEM marketing but so far it seems more like SEO to me.

By M K on 1/16/2018

Really helped me see the other side of moon apart from SEO. SEM is now definetly I want to dive deeper into. Very comprehensive course helped me understand the alphabet of SEM for sure. Thanks Kent !

By Li Fausto Hjames Pagaduan on 7/2/2017

Theis is a great course for SEM and it had a lot of inputs on where to get started.This is recommended for everyone who wants to pursue marketing.

By Marc Le Rallic on 6/4/2017

Very clear explanations. Going straight to the point with the in and out of each action. Furthermore one gets tips on how to get everything done or how to do it oneself. Great work Kent.

By Taylor Scott BonGiovanni on 5/22/2017

This course has a very good walk through of the basics in the SEO world and the fundamentals to working online with websites and what is attractive.

By Rauan Syzdykov on 4/27/2017

Not exactly what I expected. Waited for something more engaging.

By Javier Toledo on 2/22/2017

very accurate and practical, sometimes courses are all about theory, but this one is practical, just what i was looking for. Thanks

By Inie D'Oro on 2/5/2017

It's a nice presentation of the subject matter. The presentor was able to provide his viewer all the necessary information about the topic discussed. And it's FREE!!!

By Zakir Hossain on 1/20/2017

Great content. The instructions are clear and precise. The course is organized to be actionable. I really enjoyed this course. I learned a lot.

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Overall Score : 82 / 100