Easy, Effective Google Grant Ads for Non-Profits (Udemy.com)

Really valuable course outlining how to approach Google Ad Grants effectively and not waste (very limited!) time on things that won't work. Wish I'd done this a couple of years ago! Some of the materials (walk-throughs for example) are out of date so you will need to look up how to navigate the current menus now, but the underlying content is so useful that I'd still recommend this course.

I felt like the instructor moved too quickly. I also found it difficult to see some of screens she showed with the way the training platform is set up (if there's a way to make videos full-screen I haven't found it yet). I also worry that the class is dated. The most recent information is from 2021 and the instructor said that Google frequently changes things. I assume there have been changes in the past 4-5 years. There's a section on COVID19 ad rules. How do I know that what I just learned is still relevant?

The structure of the course was a bit going back and forth. I do appreciate all the added resources and bonus content. While I appreciate Jean's insights and examples, they are in some lectures a little annoying. Perhaps going through the topics first and then adding the examples to the end would help to skip the examples if they are not relevant to the individual. Some lectures, especially in the beginning, seem very rushed and she almost sounds annoyed or frustrated for recording the lesson. This makes for a dry and less enjoyable experience. Jean being British does add to a very easy to verbally understand content and is the reason why I chose this course.

From being handed the charity Google Adwords account and navigating blindly around it for a week, getting nowhere with Google Support, this introduction and walkthrough has been invaluable. The whole portal finally makes sense and have just set up my first campaign to test, along with modifying existing campaigns that didn't seem to be doing anything. Thankyou so much.

Fantastic! I feel like I received all the instruction and resources I need to start creating successful ads for my nonprofit. I have more confidence than ever to bring my ideas and suggestions and to offer my newfound skills to my boss.

Very useful. I have been managing my ads grant account for several years and found this to be a very good refresher. I am definitely completing the course feeling more prepared to continue working on the ads and with more insight i.e. relevancy of website and ads connection should have been obvious but I very much needed that reminder. Thank you. This would be an especially useful course for a newbie.

Excellent course with lots of relevant and helpful guidance on how to use Google Ads for charities in a way that works and minimises time commitment (very important). I was having problems downloading some resources - hopefully, that will soon be fixed.

Very good introduction to Google Ads from a grant holder's perspective. I followed this course whilst setting my charity up with Google Ads and I feel confident with what I've created... Now to monitor how it performs! Jean leads at a good pace and is very generous with advice.

This is a very practical course by someone who has been in your shoes and knows both the NFP sector and her Google Ad Words. It often feels like the instructor is anticipating your next question....and then goes to address it! It comes with a slew of downloadable resources such as really good checklists that you can save or print off for future use. Recommended!

This course was great! I have been struggling to understand an inherited Google Adwords account and this made things so much clearer. I feel like I finally have an in-depth understanding of how it works. Thanks Jean!