Skip to content
Write a review
UdemyDigital MarketingPaid courseBeginner levelCertificate

Market Research: Marketing Psychology & Consumer Behavior (Udemy.com)

Do market research right by using marketing psychology, consumer psychology, and consumer behavior

4.5
968 reviews

Created by: Alex Genadinik

Last updated August 2026

icon
What you will learn

  • Tap into customer psychology, and make them desire your products!
  • Sell much more
  • Conduct marketing research with interviews
  • Conduct marketing research with surveys
  • Conduct marketing research with focus groups
  • Conduct marketing research with data and KPIs
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews968#108 of 419 by number of reviews
  • Length4.4 hourslonger than 52% of them
  • Last updatedAugust 2026more recently than 91% of them

icon
Course Description

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:


  • Interviews

  • Surveys

  • Focus groups

  • Measuring data and KPIs

  • Using industry reports


MARKETING PSYCHOLOGY


After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.

You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.


PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE


More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.

This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.


CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH


To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.


Invest in your future! Enroll today!
Read More Beginner Beginner Level product length iconTime: 4.4h

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Get the Udemy discount

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Alex Genadinik

One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.


INSTRUCTOR BACKGROUND


3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.

A number of my books are used in major US universities and high schools.

My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.

Additionally, I am interested in SEO, digital marketing, and creativity.

Originally from Ukraine.


COMMITMENT TO STUDENT SUCCESS


I go the extra mile to help students.

Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.

Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.


TEACHING AND COACHING HIGHLIGHTS


- 20+ time Udemy bestselling instructor.

- 10+ years of teaching experience.

Read More

icon
More courses by Alex Genadinik

$22.99

$79.99

$119.99

$64.99

$49.99

$19.99

All courses by Alex Genadinik

icon
More Digital Marketing courses

Free

$199.99

$89.99

$84.99

$79.99

$59.99

All Digital Marketing courses

icon
Reviews

4.5

968 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

Write a review

By Doniyor Khasanov on 4/14/2026

the course is only consisting of theoritical information that you can get right now from free Sources LIke a Youtube or even ChatGPT. The course can not attract me with an unique information and not a clear.

By Mpumelelo on 6/25/2025

The course was highly informative, providing insights into how to develop strategies that effectively persuade consumers by leveraging psychological nuances

By Juvie Ann Atoy on 3/30/2025

Taking the 'Marketing Research: Marketing Psychology and Consumer Behavior' course deepened my understanding of consumer decision-making and behavior. I gained valuable insights into perception, motivation, and brand influence, which helped me craft more effective marketing strategies. The real-world applications made the learning process engaging and practical.

By Anonymized User on 8/3/2024

I really like the different aspects of market research for a new business or a project including using focus groups, getting individual feedback, or knowing how to look up existing market research by research firms.

By Anonymized User on 5/18/2024

I am currently doing market research for a new business initiative at my company, and this course is really helping me understand how to gather customer feedback, how to conduct surveys, and much more.

By Anonymized User on 1/14/2024

Helpful market research course, and to help me understand how customers think by focusing on marketing psychology and what motivates customer behavior.

By Anonymized User on 12/23/2023

Clear, engaging, and useful. Good course on conducting market research, and understanding consumer behavior and marketing psychology.

By Anonymized User on 11/28/2023

This is a helpful course on how to do market research while understanding consumer behavior and consumer psychology. I recommend it.

By Isaac Ijuo on 3/16/2023

The alignment of though and the coherence in speech of the tutor makes me love the course. I can easily recommend the course to anyone interested in consumer research, because of the depth and insight displayed by the tutor.

By Trisha Platt on 7/16/2022

Really clear presentation, staright to the point. A bit fluffy when it comes to evidence - for example saying 'according some science and research'. What science and research? For a course I would expect a bit more depth.

Showing all 10 reviews on CourseDuck

Read all 968 reviews on Udemy

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 90 / 100

Market Research: Marketing Psychology & Consumer Behavior
Visit course on Udemy Write a review
  • Video Duration: icon 4.4h
  • Price: $54.99
  • Provider: icon Udemy
  • Updated: icon August 2026
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
30-day money-back guarantee on most paid courses

Udemy Coupon Price Tracker

Udemy price history

For any issues or feature requests please email CourseDuck's Co-Founder at mkuhlman12@gmail.com