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UdemyDigital MarketingPaid courseBeginner levelCertificate

Copywriting: Basics For Beginners in 2026 (Udemy.com)

Learn how to attract new leads and write compelling copy that gets your audience to take action.

Created by: Mason Komay

Last updated March 2026

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What you will learn

  • How to Write Engaging Email Copy
  • How to Get Started As A Copywriter
  • How to Get People Responding to Your Emails
  • How to Analyze Your Niche / Market
  • How to Begin Your Freelance Copywriting Career

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews1,949#62 of 419 by number of reviews
  • Length1.8 hoursshorter than 79% of them
  • Last updatedMarch 2026more recently than 79% of them

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Course Description

Welcome! If you've ever wondered how words can sell products, grow businesses, and create real income opportunities, you're in the right place.

This course introduces you to the essential foundations of copywriting, one of the most valuable and versatile skills in today's digital economy. Whether you want to freelance, work remotely, or simply improve your persuasive writing, you'll learn the core principles that professional copywriters use every day.

Designed specifically for complete beginners, this course explains copywriting in clear, simple language. If you're not entirely sure what copywriting actually involves, don't worry. We'll break down common misconceptions and show you how copywriting works in the real world.

Throughout the course, you'll learn how to:

  • Understand what copywriting is (and what it isn’t)

  • Write persuasive content that captures attention

  • Apply foundational copywriting frameworks

  • Think like a marketer when crafting messages

  • Take your first steps toward freelance copywriting opportunities

You'll also gain insight into how businesses and modern employers find and hire freelance writers today, helping you better understand the opportunities available in the industry.

In under two hours, you'll build a solid understanding of copywriting fundamentals and walk away with practical knowledge you can start applying right away. I'll also share lessons from my own experience to give you a realistic perspective on getting started.

If you're looking for a simple, practical introduction to copywriting, this course is designed to give you the clarity and confidence to begin.

No prior experience required. Just bring your curiosity and willingness to learn.

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Instructor Details

Mason Komay

As a young freelance copywriter, I am actively acquiring an array of transferable skills in web development, digital strategy, and of course, copywriting.

I am fluent in the fundamentals behind dramatically increasing conversion rates and web traffic.

I've also recently published my own personal website, which you can access via the link in my public profile.

I'm excited to share my knowledge, secrets and everything else you need to know to begin your freelancing career!


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Reviews

4.3

1,949 ratings on Udemy

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By Normalee Mitchell on 10/31/2024

This was pretty straight forward and easy to follow but I don't think this course has enough content to justify the current cost of $14.99. It says basic in the title and it means BASIC. I believe I got this during a promotional period and so I'm not too upset, though. Also, this came out in 2019 and so definitely needs an update, preferably with the inclusion of AI prompts for helping to write copy that converts. I was very grateful for the inclusion of templates but the proposal templates also seem a bit outdated.

By Teleia Stringfellow on 10/17/2022

The section explaining the difference between a transferable skill and a profession isn’t needed. That section seems like a filler.

By Abby Wilkerson on 10/6/2022

I really liked this course, I’ve been wanting to break into copywriting and freelancing for a while now and I’d seen so many online courses I just didn’t know where to start. I came across this course and based upon the reviews and description I just decided to give it a shot and I’m so glad I did. Mason explained what copywriting is down to its core and gave me the tips and tools necessary to get started with my writing, and he even provided sample assignments to work on. This course was straightforward, very informative, and a great introduction to the world of copywriting and I recommend it to anyone who is just getting started in this field of work.

By Shaun Trussell on 5/4/2021

Thank you kindly for an impressive online learning experience. I found the Topic and content material new, compact and extremely enlightening. The introduction and pace kept me engaged, peeked my interest and ultimately encouraged me to complete it. I would definitely recommend it to others.

By Helen Bunn on 5/1/2021

I went into this course completely blind, now I feel I have a better understanding of what copywriting is, and how to get started. It was easy to follow and understand and goes at your own individual pace, its easy to go back if you didn't understand something.

By Arva on 4/4/2021

SOO!! This was probably the most engaging FREE copywriting course on Udemy. I am a member for years, and Mason made me leave a rating this time :D because this course was actually WHOLESOME! I got exactly what I have been looking for. Thank you, Mason, for providing such valuable knowledge for free! I'm eagerly waiting for more courses from you.

By Nurul Athirah binti Mohd Saleh on 3/12/2021

If the button of these stars have 100, I will choose to give hundred stars to this course. Before I started this course, I completely zero knowledge in copywriting. After I finished, I feel like this course is full package of knowledge How To Be A Good and Successful Copywriter. He also giving out free template for copywriting. No doubt, the instructor more on giving knowledge by only talking with some words beside him with no illustration. But the knowledge he was given matters. SO COMPLETE! So recommended! Thank you so much for doing this course :)

By Achraf on 6/23/2020

This course is AMAAZING ! The teacher is AWESOME ! and I truly feel very confident about my freelance copywriter career that I want to pursue. He has made available to us very valuable resources and technical pieces of advice that one can put to his advantage. Thank You from the bottom of my Heart !!

By Junaid Khan on 3/26/2020

I am glad it is free. It serves as a preview of your work and makes me want to check out your other work. You could do a bit less waffling on the other types of writing because honestly. I don't care. Other than that this course is good and I enjoy it

By Carlton Peng Njong on 11/5/2019

So far so good! For a beginner like myself, I get to learn the basics of copywriting and also very important directives on how to begin a freelance career. Lessons are short and very straightforward!.I will move on to finish my other chapters..

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Overall Score : 86 / 100