Digital Marketing Automation: One Step Ahead of Competitors (Udemy.com)

Deceived about this course. The Content Generation part is the only good thing because it is the only part that focuses on real-life example and concrete practice inside of real tools. For most of the other parts, it is just vague general advice once again, but this seems to be the standard in Udemy formations and Youtube videos in 2026. Advice like You can do this and that with AI, for example "you can predict customer behavior and anticipate actions": how, when, with which tools ? How to do it inside the tools ? In this case i can also create a Udemy course on "How to travel to the moon" and do a series of generic vague advice like "with a spaceship, you can travel to space", "in space, be aware that gravity is different than earth, so please take appropriate action". It provides no value and in the end no one knows how to achieve it concretely, exactly. Finally, sections on ChatGPT about keyword research for example , are completely wrong. The module called "How to conduct keyword research with CahtGPT" is an infamous misinformation. ChatGPT can generate relevant keywords to the topic, but SEO keywords have to be determined using specialized tools (which are mentioned by the instructor at some other moments, which make it even more weird) such as Ahrefs, SEMRush, etc. It is not about getting a random related keywords, but getting statistics and data about the keywords (volume of research, competition, relevance), in order to determine a real strategy. The value of this content is overall pretty poor, disguised behind a lot of content to make it look full, though most of videos are AI generated (avatars), as are texts and contents. The problem is not the AI in itself, but how it is used: generic content. Which contradicts what the instructor says about ethics etc. In the end, the only thing i "learned" what how to generate images and videos with various tools, and create an avatar. I could have found that in 5 minutes using google and/or ChatGPT, not in 22 hours of Udemy training.

The tutorial is very easy to understand and the tutorial end English used is also simple. The facilitator uses lots of examples for in-depth learning

It is a great match... I am learning a great number of tools... I feel like I was not prepared for it because I have not yet established my organization (packaged a service to deliver to customers), so I cannot put some tools to action immediately for practical learning. But the instructor is targeting core subjects in Digital Marketing and I love what I have learned so far.

Me gusta el curso, esperaba algo un poco más enfocado a la teoría de la automatización y a los workflows, no tanto a las herramientas que hasta están tratando de venderme. Hay información increíblemente valiosa y sí estoy aprendiendo mucho, ha valido la pena invertir en este curso y lo recomendaría, con la advertencia de que hay demasiado información sobre herrramientas para tratar de que las compres, pero sí lo recomendaría.

The knowledge I've gained thus far has been massive. I recommend this course for people who are searching for the right automation in their digital marketing career.

I have learnt communication tools, meetings tools, events tools, more about CHATGPT, documentary tools and lots more.

Yes its so much good and i get so many knowledge from it and if may be with all practical its so so excellent. Thankyou

The course was eye-opening. It is rich in content and tools needed. However, I'd like it if the video speed is increased a little, the present video speed makes the communication sort if boring and long.

Thank you! It was interesting to go through this course and learn more about marketing automation as it could be a game-changer for business.

I liked it. Automation is something that every professional should focus on. The course is suitable both for those who want to start from the basics and for those who want to systematize their knowledge and understand what else they need to learn.