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The Complete Google Analytics 4 Training for Beginners 2026 (Udemy.com)

Google Analytics 4: Increase Website Traffic, 100+ AI Prompts, Optimize Your Website, Preparation for GA Certification.

Created by: Robin & Jesper

Last updated February 2026

Our take

Based on the ratings of 3,928 students, a sample of their written reviews and the syllabus, as the course stood in February 2026. No course pays to be reviewed.

This is a short GA4 primer from Robin & Jesper: 20 lectures in a single section, about 2 hours in total. It covers setting up an account, installing the tracking code, using the demo data, reading the main reports, campaign tagging and custom alerts. It has been around since 2018 and was last updated in February 2026. The listed audience is business owners, bloggers, freelancers and marketers who need to read their own numbers.

Reviewers mostly praise the clear explanations. Words like concise and straight to the point come up, and one student liked the list of AI prompts to ask GA4. The complaints are fairly consistent too. One person says the speaker moves too fast to take notes. Others call it superficial or weak on how to interpret data. Tag Manager is the sore spot: the video shows a GA4 Configuration tag that is now called Google tag, and one beginner found the fix instructions outdated as well.

Of 3,928 ratings, 2,162 are five stars and 1,361 are four, so most people leave happy. The low scores have different causes: thin interpretation, outdated Tag Manager steps, and beginners with no website, one of whom says the practice data mentioned in the resources was missing. Treat this as a fast orientation, not a full training. It suits people who already have a site and want to stop guessing what the reports mean. Total newcomers should expect to Google a few steps.

Best forBusiness owners, bloggers and marketers with a live website who want a clear GA4 orientation in about two hours.
Skip it ifYou have no website to practice on, or you want deep GA4 analysis and current Tag Manager steps.

Pros

  • Clear, concise delivery that reviewers call straight to the point with no filler
  • Uses the GA4 demo account, so the channels and reports are shown with real data
  • Includes a list of AI prompts to ask GA4 plus real optimization examples
  • Updated in February 2026, and one student used it toward the basic Google Analytics certificate

Cons

  • Some Tag Manager screens are outdated, such as the GA4 Configuration tag now called Google tag
  • Light on interpretation and depth, and one student found the pace too fast for taking notes
  • Assumes a live website, and one student could not find the practice data it promised
Excellent course. I feel a lot less befuddled than before. I'll need more training, but I highly recommend it to anyone starting out in Google Analytics.
Ken Altfather, a student

Beginner level fits, but it assumes a live website. True newcomers with no site may struggle to follow along.

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What you will learn

  • Use Demo Data.
  • Increase Website Traffic.
  • Improve User Experience.
  • Understand Traffic Sources.
  • Improve Website Navigation.
  • Share Custom Reports.
  • Optimize Website Content.
  • Track Campaigns.

Course content

1 section · 20 lectures · 2.1 hours of video 2 articles

  1. 1Google Analytics 4 3 free previews20 lectures · 2.1 hours

Who it is for

The instructor says it suits

  • Entrepreneurs.
  • Business Owners.
  • Marketers
  • Bloggers.
  • Freelancers.
  • Certification Trainees.

What you need before you start

  • A Computer

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Course Description

From Beginner to Advanced with Google Analytics

Learn to Measure & Analyze Data to Optimize Your Website

Get the skills you need to get a Google Analytics Certification!

Take A Look at These Top Rated Reviews

"OMG, take this course! It was the best money I've spent. Every minute, I learned something new. I don't like analytics, but this was fascinating. A big THANK YOU to the guys who created this course!" - Judy A Konopka

"Exactly what I have been trying to find, not knowing where to look, for years! I knew I had to understand and use Google Analytics to move forward. The money I have wasted hiring people to manage this for me! If nothing else, now I know how to talk with them and hold them accountable! Thank you for teaching a true beginner!" - Todd Suttles

"Helped me achieve the Basic Google Analytics certificate, on with the Advanced!" - Federico Luchessa

"I've been using Google Analytics at work for more than a year. Still found this session useful. I'm more confident in finding insights from GA." - Ravindra Bhadauria

You'll Learn to:

  • Create a Google Analytics 4 Account

  • Install Tracking Code

  • Access Demo Data

  • Add Filters

  • Analyze Real-Time Reports

  • Analyze Audience Reports

  • Analyze Acquisition Reports

  • Analyze Behavior Reports

  • Interpret Data with Dimensions & Segments

  • Track Marketing Campaigns with Campaign Tagging

  • Add Colleagues & Freelancers to Google Analytics

  • Set Custom Alerts

  • Master Analytics Intelligence

Includes:

  • Lifetime Access to Future Updates

  • Exclusive Marketing Strategy Guidebook (142 pages)

  • Tools, Articles & Templates

  • Quick & Helpful Support in the Q&A section

  • Downloadable Certificate of Completion

  • 30-Day Money-Back Guarantee (No Questions Asked)

Love,

Robin & Jesper

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Instructor Details

Robin & Jesper

There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

 Practical Courses - Hands-on Teaching for Real World Results.

Step-by-step Instructions - Maximize Your Learning.

Unlimited Premium Support Within 24 Hours - Guaranteed Learning.

If you're interested in learning Digital Marketing, WordPress or ChatGPT.

We're at your service.

Love

Robin & Jesper

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Reviews

4.6

3,928 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Manish Parihar on 5/14/2026

The instructor said that those who don't have data can find it in the resources but there's nothing. Now as a beginner I don't have a website or anything to follow along and if I can't follow how will I learn and practice GA4?

By Todd Vaughan on 11/1/2025

I'm already halfway through the course, and it's great. The instructor explains stuff clearly. It's mostly up-to-date, but there have been some changes in GA4 & Tag Manager. For instance, in the video, there's a GA4 Configuration tag option in Tag Manager, but that option has changed to "Google tag." I had to do some Googling to figure that out. But this is still an excellent course, and I feel much more confident with GA4 than I did before.

By Shamrock+ Teams on 6/23/2025

It walked through all the different channels and was good to see the data using the demo account. I would have liked if there was some information about analytics for websites that do not have a cost of revenue attached to it - Blog posts, websites for services, etc. It would be interesting to see what type of data would be the best to analyze for those types of websites.

By Bassel Nasief on 9/9/2023

Excellent course. Well organized. Gives tons of practical information. The way that Robin explains makes you motivated throughout the entire course. You won't feel bored compared to other courses. I personally enjoyed every second of attending the course. If there something more than 5 start, I would have given for this course. I encourage everybody to get this course! Thanks a lot Robin! Keep going dear!

By aarti k on 9/2/2023

Robin & Jesper had a remarkable ability to simplify complex topics, making it easier for students to grasp the concepts. I appreciate their dedication to providing a quality education online. Highly Recommended !

By Holly Fortenberry on 7/2/2023

Great class! It wasn't totally comprehensive but then again it was the shortest class I found on the subject. It had all the essentials plus great extras! I will definitely refer back to this in the future. I love the instructor too. Robin is a great teacher!

By Geoff Tucker on 4/15/2022

I have always just clicked around in GA, hoping to find answers, and later had a team member who managed it. Now I feel a lot more informed about how to use it in my marketing planning and a lot more confident in using it, too. No more random clicking!

By Gavin Spangler on 2/26/2022

I thought it was a great course that goes through real-world scenarios and gives great techniques on how to spot instances in the data you are seeing. It was very helpful using the demo that Google has set up for you to work with a large set of data that already exists. I would definitely recommend this course to someone who is trying to dip their toes into the analytics side of things or wants a crash course into how to use Google Analytics. My one suggestion would be to explain what the next steps are when you find irregularities in the data. It was mentioned several times in the course with a comment like "this doesn't look right and we should definitely look into this to see why this is happening". My question would be how do we begin to investigate the "why it is happening"?

By Karen Nijst on 11/8/2021

Great course. I already knew the basics but wanted to get more out of it. Think this course makes this possible thanks to the clear explanation. Also, the course is not outdated. Thanks for the great update on GA4!

By Sanchari Ghosh on 6/17/2020

I am updating my reviews from 2 stars to 5 stars because you guys really made such an effort to make this so clear to understand and easy to follow. I love that you have bite sized lessons. Thank you, this is the best course for beginners!

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Overall Score : 92 / 100