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Copywriting - Become a Freelance Copywriter, your own boss (Udemy.com)

Build a successful freelance copywriting business - turn basic writing skills into a paycheck.

4.2
3,066 reviews

Created by: Len Smith

Last updated April 2018

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What you will learn

  • Part one – everything you need for a fast-track start, including your first article
  • Part two – the copywriter’s ‘how to’: sales copy, expert copy, and more!
  • Part three – the essential skills that mark out a real pro
  • Part four – how to boost your income and turn your new website into a money magnet

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews3,066#40 of 419 by number of reviews
  • Length2.8 hoursshorter than 62% of them
  • Last updatedApril 2018earlier than 86% of them

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Course Description

You can start a new career as a freelance copywriter......

Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!

"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.

Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.


Step by step
Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.

Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge

In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will:

• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or 'tone of voice' as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro

And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
Read More All Levels All Levels product length iconTime: 2.8h

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Instructor Details

Len Smith

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

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Reviews

4.2

3,066 ratings on Udemy

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By Mule Tshoke on 6/23/2026

The coach is knowledgeable on his topic and he explains nicely; however, the only problem was the technical glitch - in some sections of the video the coach's voice is not coming through so you have to spend more time reading on the screen as you cannot hear his voice. Some sections of the video jams which forces one to move to the next section without having finished the previous section.

By Natalie Perkins on 2/21/2022

I believe this is an excellent course with insight into the marketing strategies it takes to not so much sell, but to become noticed, which can eventually sell with experience down the line. The reason I leave 4 stars instead of 5 is because you won’t find too much on how to write copy here, but I highly recommend this course for anyone who is ready to do the freelancing aspect in getting your name out there as a great copywriter. (=

By April-Lyn Caouette on 10/24/2020

I think I'll be able to get some useful suggestions and motivation from this course, but I was expecting more about how to actually take writing talent and transform it into the skills needed to write about subjects you're not knowledgeable about without having to become a subject matter expert.

By Youssef Klikhi on 10/19/2020

all that is great

By Carrie Crozier on 9/26/2020

It's early on but so far it seems like a sales pitch to other courses... will reserve final judgement for the end

By Michelle Romeril on 9/26/2020

A fantastic insight into the lucrative world of copywriting. A must for anyone considering turning their love of writing into a career, or even as a 'side job.'

By Toby on 9/23/2020

So far it is little more than a pep talk.

By Ganapathi Balasubrahmanyam on 9/23/2020

Very neat baby steps into the copy writing world. Thanks Len. It was a smooth ride. I already took your other copy writing course. So it feels more complete with the tips and tricks to start. Thanks.

By Angela Cazares on 9/22/2020

This course was a good match for me. I'm a newbie, aspiring copywriter who hasn't started yet but now I'm ready to publish my first few articles online, get my online brochure (website), and start building my portfolio. Some of the links in the downloads are outdated or not working, but overall this course was very informative and a great start!

By Martin Dangerfield on 9/17/2020

The content isn't quite what I expected...feels very home made.

By Hugues Nkondo on 9/17/2020

It is good, it is well explained like you try to teach copywriting to a child in 5th grade. The only bad point is that it is not well produce in term of imagery. But the content is there

By Christine Cummings on 9/12/2020

Bit early to say

Showing 12 of 316 reviews

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Overall Score : 84 / 100

Copywriting - Become a Freelance Copywriter, your own boss
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  • Video Duration: icon 2.8h
  • Price: $17.99
  • Provider: icon Udemy
  • Updated: icon April 2018
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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