Sales and Persuasion Skills for Startups (Udemy.com)

The entrepreneur's sure guide to getting a 'Yes'

Created by: Len Smith

Produced in 2018

icon
What you will learn

  • How to get the most out of the course
  • How to use features, benefits and advantages to your own advantage
  • How to structure a sales call with you in control
  • Three sessions on how to manage objections turning them into opportunities
  • Closing techniques getting to a yes
  • Recovering from a lost sale
  • Powerful questioning techniques
  • Needs vs wants and how to sell at a premium price
  • Selling off the page a proven way to generate high quality sales leads

icon
Quality Score

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 88 / 100

icon
Course Description

Start-ups and entrepreneurs are a mixed bunch. But one thing the winners all have in common Is the ability to influence others. The ability to sell their ideas, sell their products, sell their service. And the graveyard of business startups is littered with companies that failed to grasp that most important, essential skill - the art of persuasion. That's what this course delivers in spades. The ability to get people to say 'YES'. So what is unique about this course? Unlike so many courses,Len Smith isalways available should you have any queries. Just emailhim -he's here to help. It is a living, growing course -unlike any other course, as students suggest new topics,Len addsthem as bonus lessons (he calls them fireside chats). No extra cost, the course just keeps on improving. It is not designed for salespeople wanting to boost their career. Salesman of the Month! Its not evangelical and its not designed to tell you how wonderful you are what fantastic sales talents youve got hidden away, just waiting to be revealed. No its for real people. Entrepreneurs. Startups. Businesspeople - starting out - who recognise they have a crying need to learn how to get other people to say YES. And thats what we mean by sales techniques in this course. Not just selling product although, that IS important, so we do cover all the essentials about selling your product - but its also about getting others to buy into your ideas. Things like, How To. Understand peoples motives for buying some real surprises there! Make sure you always have a clear objective never winging it, hoping that something will come out at the end Understand different personality types and how to turn their personality traits to your advantage Turn needs into wants - and raise the profitability of what you do, what you sell Turn objections into sales opportunities Gain control and keep the upper hand in any discussion Apply the perfect test to see if others are raising smoke screens or holding something back Overcome price-itis. Never ever having to sell down on price Understand buying signals How to write a professional, compelling proposal Discover the best-kept secrets for overcoming road blocks like Ill think about it Ill think it over Make it easy for your prospects to buy, for your business partners to say yes There are countless courses on sales techniques. Mostly developed by trainers. This course is based on years' of personal-face-to-face experience from an expert who has worked at the coal face. Len Smith has many years' experience in sales & marketing with companies like IBM and has been associated with a number of start-up successes. Developing business and marketing plans, market research, product branding, VC funding and strategic business development. He's worked as a non-exec, involved in MBOs, company sales and a stock market flotation. He has also helped clients make the difficult leap from Europe to success in North America and the Asia Pacific Region. Clients have included IBM, Travelex, PricewaterhouseCoopers, Welcom, Marks & Spencer Financial Services and Manchester Business School. Now he shares his persuasion techniques with you. Who this course is for:
It is not intended for professional salespeople wanting to sharpen existing skills. It is aimed squarely at entrepreneurs, startups, busy business owners who want quickly to gain the essential skills of selling and persuading.

icon
Instructor Details

Len Smith

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brnte sisters Uncle Fennel. Charlottes earliest recorded letter was written from the vicarage during one of the childrens brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.

icon
More courses by Len Smith

Copywriting White Papers  An All Levels Strategy

$11.99

Copywriting - Become a Freelance Copywriter, your own boss

$11.99

Copywriting secrets - How to write copy that sells

$11.99

SEO beginners : how I get 1,000 visitors a day with SEO

$11.99

icon
More business courses

Scrum Master Certification Preparation & 240+ Prep Questions

$11.99

Scrum Master Certification Training & PSM1 Sample Exams

$11.99

Business Calculus Explained: An Online Course

$11.99

Start & Run a Successful Web Design Business in 2021

$11.99

Inspirational Leadership Skills

$11.99

Scrum Product Owner Certification Prep & 160+ Prep Questions

$11.99

icon
Reviews

4.4

101 total reviews

5 star 4 star 3 star 2 star 1 star
% Complete
% Complete
% Complete
% Complete
% Complete

By Joseph Olaoye on 11/8/2020

yes

By Mohammed Sani on 11/8/2020

Nile for now.

By Onyebuchi Okoro on 11/8/2020

sure

By Olaolu kolawole on 11/8/2020

all shades of good, earning more experience in closing a deal

By Yetunde Kelani on 11/1/2020

the video was not really engaging as expected, it was not loud enough no matter hw high the volume of the system was. the author could have chosen the approach of showing up instead f watching him half way and then description on the bigger part of the screen.

By Keneilwe Radise on 9/2/2020

Great course, different ways to approach in closing a sale. A whole lot of great pointers in helping you nail the sale.

By Kavya A on 8/12/2020

Effective!

By Anonymized User on 4/19/2020

I learn about persuasion

By Rajkumarreddy Ranjolkar on 4/8/2020

Good

By Consilia Letswele on 4/8/2020

IT WAS, IT TOUGHT ME THAT I NEED TO SEL THE BENEFIT AND THE PRODUCT

By Sadanand Mudaliyar on 4/2/2020

ok

By Sylvia Madonsela on 4/1/2020

Yes it was, I have learned how to sell to a customer.