Skip to content
UdemyDigital MarketingPaid courseAll LevelsCertificate

How to build a viral brand - referral marketing & giveaways (Udemy.com)

The campaigns, growth hacks, ads, creatives and emails you need to copy!

Created by: Jack Paxton

Last updated December 2019

icon
What you will learn

  • How to build an audience of ambassadors and raving fans
  • How to get a constant stream of referral sales & leads
  • How to get leads under $0.20
  • Leveraging gamification, referrals & giveaways
  • How to get more people sharing your content & tagging friends
  • How to build a social following fast

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews97#363 of 419 by number of reviews
  • Length2.4 hoursshorter than 68% of them
  • Last updatedDecember 2019earlier than 80% of them

icon
Course Description

If you are looking to build a brand or business, you will want to consider the impact of word of mouth, referral, and ambassadors. Not to mention the opportunity this brings once you include incentivization and paid ads to scale. This course goes into how to use referral or reward programs and giveaways to build a brand of passionate fans, leads, and customers.


Build an audience that buys

The most successful companies in the world all have 1 thing in common. They have brand loyalty. Followers and customers willing to engage, share, buy and refer! This is something that’s actually achievable if you know how. Which is why you are going to want to watch this course.


Use referral marketing to do the heavy lifting

Stop trying to build a brand on your own and sell your products 1 by 1. A brand like Kylie Jenner Cosmetics, Supreme, Nike, DJI, Apple, etc. all leverage referral marketing. This form of marketing allows the viral snowball effect to do all the heavy lifting. Provide the incentive and gamification, then the growth will come!

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Jack Paxton

Jack helps companies scale using paid ads (Facebook & Google, etc).

Starting in 2013 he’s launched the Top Growth Marketing agency and accumulated $150 million-plus in profitable ad spend.

He's worked with small startups to large brands managing spends from $100/day to $100,000/day.

After identifying the power of virality, sharing and incentivization. He then co-founded VYPER, a viral marketing tool that lets marketers run the most viral contest, giveaway and rewards programs.

His latest project is Hyax, a speed and design-focused funnel & course builder.

icon
More Digital Marketing courses

Free

$199.99

$89.99

$84.99

$79.99

$59.99

icon
Reviews

4.4

97 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Kaulin Shyam on 3/26/2025

It was a good course. Took some tips and tricks to implement in our own referral program.

By Ana Pedra on 4/15/2022

Very good course. I highly recommend it!

By Uthman Yusof on 10/22/2020

i like how he shown like the list of multiple campaign

By Pavel Slobodian on 9/19/2020

Valuable content and good delivery

By Tajul Ghani on 9/14/2020

Valuable + Practical+ Actionable. Highly Recommended

By Pooja on 7/30/2020

real life examples would have helped.

By Sreeniwas Summan on 7/27/2020

that was good course to learn , Helpful

By Roberta Sabbatini on 6/10/2020

good and valuable information

By Ivana Nakovska on 4/13/2020

Highly recommended.

By Chukwuemeka Okafor on 12/22/2019

For larger companies and not for SMEs just kicking off

Showing all 10 reviews on CourseDuck

Read all 97 reviews on Udemy

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 88 / 100