How to build a viral brand - referral marketing & giveaways (Udemy.com)
The campaigns, growth hacks, ads, creatives and emails you need to copy!
Created by: Jack Paxton
Last updated December 2019
What you will learn
- How to build an audience of ambassadors and raving fans
- How to get a constant stream of referral sales & leads
- How to get leads under $0.20
- Leveraging gamification, referrals & giveaways
- How to get more people sharing your content & tagging friends
- How to build a social following fast
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.4 out of 5higher than 42% of them
- Reviews97#363 of 419 by number of reviews
- Length2.4 hoursshorter than 68% of them
- Last updatedDecember 2019earlier than 80% of them
Course Description
If you are looking to build a brand or business, you will want to consider the impact of word of mouth, referral, and ambassadors. Not to mention the opportunity this brings once you include incentivization and paid ads to scale. This course goes into how to use referral or reward programs and giveaways to build a brand of passionate fans, leads, and customers.
Build an audience that buys
The most successful companies in the world all have 1 thing in common. They have brand loyalty. Followers and customers willing to engage, share, buy and refer! This is something that’s actually achievable if you know how. Which is why you are going to want to watch this course.
Use referral marketing to do the heavy lifting
Stop trying to build a brand on your own and sell your products 1 by 1. A brand like Kylie Jenner Cosmetics, Supreme, Nike, DJI, Apple, etc. all leverage referral marketing. This form of marketing allows the viral snowball effect to do all the heavy lifting. Provide the incentive and gamification, then the growth will come!
Instructor Details
- 4.4 Rating
97 Reviews
Jack Paxton
Jack helps companies scale using paid ads (Facebook & Google, etc).
Starting in 2013 he’s launched the Top Growth Marketing agency and accumulated $150 million-plus in profitable ad spend.
He's worked with small startups to large brands managing spends from $100/day to $100,000/day.
After identifying the power of virality, sharing and incentivization. He then co-founded VYPER, a viral marketing tool that lets marketers run the most viral contest, giveaway and rewards programs.
His latest project is Hyax, a speed and design-focused funnel & course builder.
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Reviews
By Kaulin Shyam on 3/26/2025
It was a good course. Took some tips and tricks to implement in our own referral program.
By Ana Pedra on 4/15/2022
Very good course. I highly recommend it!
By Uthman Yusof on 10/22/2020
i like how he shown like the list of multiple campaign
By Pavel Slobodian on 9/19/2020
Valuable content and good delivery
By Tajul Ghani on 9/14/2020
Valuable + Practical+ Actionable. Highly Recommended
By Pooja on 7/30/2020
real life examples would have helped.
By Sreeniwas Summan on 7/27/2020
that was good course to learn , Helpful
By Roberta Sabbatini on 6/10/2020
good and valuable information
By Ivana Nakovska on 4/13/2020
Highly recommended.
By Chukwuemeka Okafor on 12/22/2019
For larger companies and not for SMEs just kicking off
Quality Score
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Overall Score : 88 / 100






