Branding & Marketing for Startups: Learn How To Stand Out (Udemy.com)
Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business.
Created by: Mac Piechota
Last updated October 2019
What you will learn
- Understand the true idea of branding and why people buy brands
- Define a real value of your product
- Identify your target customer like a pro
- Turn your personal values into more customers
- Learn how to be different and charge more for it
- Create brand personality to build relationship with your customers
- Learn top techniques for finding a sticky brand names
- Speak voice, that your customer love to listen
- Turn your personal story into fascinating brand story, that brings more customers
- Use your team to take advantage over bigger competitors
- Learn basics of color and typography to choose the right combination for your brand
- Design great looking logo on a budget
- Use images to increase price and maintain consistent brand experience
- Style your brand like a pro with creating mood board
- Find professional graphic designer without breaking a bank
How it compares
Against the other 41 rated Udemy courses in Branding on CourseDuck:
- Rating4.4 out of 5higher than 41% of them
- Reviews1,665#12 of 42 by number of reviews
- Length2 hoursshorter than 52% of them
- Last updatedOctober 2019earlier than 75% of them
Quality Score
Overall Score : 88 / 100
Course Description
Branding & Marketing for Startups
__________________________________________________________________________
>>> Branding Rule #1: this course is NOT a secret shortcut or recipe to build successful brand. They just don't exist and those who say that, simple lie. Period. <<<
So, I am not another branding "guru" teaching you how to build 6 figures business in a record time. I might even disappoint you, but I haven't reached 6 figures by myself. However, by this time, I've significantly contributed to reach 7 figures by others companies working as branding consultant - check out my PORTFOLIO (lecture No. 3, 30) and my story in bio section below.
I created this course to show you, that it is POSSIBLE to build a successful physical product brand without having big budget (still need money though) and I will prove that by showing you how it's done based on real life case studies. However, again, rather than ready solution, you're supposed to get the right mindset, find an inspiration and learn TOP branding strategies & techniques, that will help you to grow your brand.
I don't want to bore you with long marketing messages so simply watch the promo & free preview videos and decide whether this course meets your specific needs. I'm happy to have you on board and enjoy our branding journey together!
P.S. Ohh, did I forget to mention, that I offer ONE FREE branding advice for all of my students? ;-)
Instructor Details
- 4.4 Rating
1,665 Reviews
Mac Piechota
I'm a creative entrepreneur. I earned my first 1000$ online at age 15 by flipping clothes on eBay. What I noticed was, that t-shirt with low quality pictures were sold much cheaper than same t-shirt with glossy images. So I started buying these underpriced products, taking new pictures and reselling them for profits. That was the first time I realised, that people really judge book by its cover.
After graduating from Business School (Poland&Australia) I started my career as a marketing manager of newly created precious metal company - Bessergold - and took it from scratch to 7 figures business within less than one year.
I didn’t like the idea of trading metals for the rest of my life, so I decided to pursue my real passion - building new brands. I started with my family casket manufacturing business (yes, these caskets) - Piechota Coffins - and turned it into No. 1 premium brand on the local market - see my portfolio for details.
Currently, I work as a freelance brand consultant for companies across Europe with strong focus on small businesses and startups. If not working, I travel the world with backpack and my lovely girlfriend.
So, nice to meet you!
Mac
More Branding courses
Personal Branding at Work: The System To Reinvent Yourself! (2026)
4.9 (4,565 Reviews)
Provider: Udemy
Time: 8.1h
$94.99
Branding & Brand Marketing Professional Certification (BMPC) (2023)
4.7 (397 Reviews)
Provider: Udemy
$29.99
Personal Branding: Deliver a Clear Elevator Pitch (2020)
4.7 (267 Reviews)
Provider: Udemy
Time: 1.7h
$19.99
The Branding Masterclass The Entire Brand Design Process (2023)
4.6 (5,665 Reviews)
Provider: Udemy
Time: 8.5h
$124.99
Business Branding With Personality: Build An Authentic Brand (2019)
4.6 (3,065 Reviews)
Provider: Udemy
Time: 3.1h
$13.99
Brand Strategy Bootcamp: Develop Actionable Brand Strategies (2023)
4.6 (734 Reviews)
Provider: Udemy
Time: 2.4h
$54.99
Reviews
By Thando Charity Khoza on 4/6/2026
What I enjoyed the most about this course was how the lecturer simplified branding strategies to make them understandable and accessible to new comers in the business and marketing industry. The examples painted such vivid pictures that I can't wait to apply this knowledge to my current business in order to level up. Thank you
By Sami J. on 2/25/2019
Mac is a very good instructor and not complicating the things. I didn’t feel my time was wasted at all. Very well organised. A lot of great case studies and good examples. The only thing that I think was needed to be more discussed was colour part.
By Joanne Minnaar on 1/16/2019
Mac Piechota has quite outdone himself. Entertaining instructor, brief but informative, excellent practical examples, great sense of humour, fabulous video quality, well thought out course structure. I feel far more confident and have great direction for started my own brand. So much love for your passion and contribution Mac!
By Katarina Smelikova on 1/5/2019
This course covered all known components of branding. I like the selected examples of big and small brands to demonstrate branding elements in practical life. The presenter was well prepared and easy to follow. This course a great refresher of critical components of branding
By Som on 9/11/2018
Hi Mac, I have learned a lot from this course, i spend a lot of money and time and headache for my first two website, if take this course before hadn then i should have save a lot of money and have a better more appealing website. But its not to late to improve, thanks for your awesome course, Thanks a lot!! som
By John Sudheer. G on 6/30/2018
Great experience as it is my first online course. The subject is very simply explained by Mac Piechota with relevant examples and case studies. Suggestion:- More case studies and real world examples would really be helpful.
By Tashyka Ledbetter on 1/5/2018
I really enjoyed this course. It was enlightening and It made me put a lot of things for my businesses into perspective. It helped me see where we needed major improvement. Mac's approach is to the point, and he provides great real world examples. I would recommend this to someone who needs a strong crash course in branding.
By Anonymized User on 10/23/2017
1) Detailed explanations with examples 2) Seriously helpful worksheets 3) Covers a lot of info you can apply ASAP. 4) If you want a legit introduction into branding, just buy this course, you can't go wrong. AND no, this was not a paid review, I am just very happy with this course :)
By Alessandro Orlandi on 6/14/2017
The content is good and it's well presented, but it doesn't go in depth in any topic, so it's only a quick overview. in my opinion.
By Mehdí Caballero on 5/15/2017
Mac made an amazing course in which he build up all the must know concepts about branding and marketing for a startup of any kind. All the case studies presented help to understand much better and faster all key concepts he introduce in a simple and effective way. I really recommend this course. Cheers!
By Malu Chenier-Jones
Great course! I am in the process of starting up my company and this class has helped immensely. This was definitely a problem area and I now feel more confident and knowledgeable in this field. I am a very visual person and Mac has provided everything needed to help make everyone understand. Thank you!
By Lakshminarasimhan NC
I just love how Mac uses simple language and simple examples to explain the concept of branding.






