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Digital Marketing: How to Generate Sales Leads (Udemy.com)

Learn How To Generate Leads With A Step-By-Step Workbook & Action Plan To Boost Your Sales in 2019

Created by: Lawrence Howlett

Last updated April 2020

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What you will learn

  • How to generate more leads for your business online
  • Understand your sales funnel and how to fill it
  • Generate leads from your website
  • Create and build landing pages
  • Create content that attracts high quality leads and sales
  • Optimise your website for search engines
  • Use email to generate business leads
  • Generate leads from social media
  • Implement everything you've learnt with a step-by-step workbook

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews988#107 of 419 by number of reviews
  • Length12 hourslonger than 81% of them
  • Last updatedApril 2020earlier than 79% of them

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Course Description

Course Updated: Feb 2019

JOIN OVER 25,000+ STUDENTS IN A GROWING COMMUNITY WHO ARE GENERATING MORE SALES LEADS FOR THEIR BUSINESS EVERY DAY.

Want To Generate More Sales For You Business?

Who doesn't, right? With a proven step-by-step guide that's turned my own business from a bedroom start up to a £480,000+ agency (see the proof lesson below), YOU CAN TOO! If you're ready for hard work that delivers proven results, then read on...

You need consistent quality sales leads... I'll show you how.

Just the the other day I landed a £50,000 project and over 25,000 people are already benefiting from my step-by-step plan (see the proof lesson below). In fact I'm that certain you'll grow your business by following my plan, I'll 30 day money-back guarantee it. Excited? Yeah me too, let's dive right in...

"BUT I'M NOT AN EXPERT!"

Join the club, because I don't have the traditional PhD, I don't give enormous theory lessons in consumer behaviour at Cambridge University. But I have designed, developed and marketed 100s of successful websites over the years and learnt so much in the process.

I know you can learn from my knowledge on digital marketing and lead generation, then apply it through the step-by-step plan. I'm not the golden boy of digital marketing, but I'm a long way ahead of the majority.

You'll be the same in your field of work – I know you're a hard grafter and you know your stuff. You just need a guide and plan to implement digital marketing to increase your businesses visibility and generate quality leads.

Every entrepreneur, business owner and marketer I've met over the last ten years has felt outside of their comfort zone at some point, that's how we push ourselves to improve and skill up. You're not going to be a marketing guru at the end of this, but you'll have a ton of skills that will put you ahead of those that are doing nothing. This is your opportunity – take it.

FOLLOW A PROVEN PLAN

By following this plan myself, in 2015 my company (Newedge) generated over £1,000,000 of great quality leads in the last 12 months, which we converted at around 50%! Now I know there is room for improvement there, and we would like to be converting more – but what's you conversion rate? Do you even know? Don't worry if you don't – we'll work it out inside the step-by-step plan.

START FROM ZERO

Building a lead generation sales funnel is hard work and takes time. It's especially difficult if you don't have clarity. But a plan changes that.

Just the action of writing the step-by-step plan will give you focus and will make digital marketing a substantially easier beast to tame. In the last 12 months, Newedge has secured nearly £500,000 of revenue by following this plan, with a £0 spend on advertising.

With the right mindset, a solid digital marketing plan, a little consistency and discipline, plus a lot of effort, you can grow your sales funnel and reach your goals. Interested?

      Then this course is definitely for you… 

                                                                 Learn how to generate more qualified leads for your business, with Landing Pages, Content Marketing, Search Engine Optimisation, Social Media and Email. 

                                                  Plus take away a complete step-by-step workbook detailing exactly how you're going achieve more sales leads for your business. 

                                                                 In the step-by-step plan we are going to be working smarter together to produce pre-qualified sales leads for your business - no matter what product or service you sell. 

  • Understand the 6 pillars of lead generation

  • Learn how to work smarter, not harder

  • Complete a step-by-step workbook to launch your digital marketing plan

  • Build a sales funnel full of pre-qualified leads

                                                                 The strategies and tactics presented in this course will work for any business anywhere in the world. 

  At the end of this course, you will be able to... 

  • Define lead generation goals and create customer personas

  • Build a working sales funnel and score sales leads

  • Write unique value propositions, website content, email content and landing page content

  • Use Calls to Action to generate leads through a website, landing page or email campaign

  • Perform keyword research and understand the major themes of search engine optimisation

  • Spot and correct major issues with on-page search engine optimisation

  • Create content that generates leads

  • Reduce the number of hours spent on creating content

  • Create landing pages that are campaign specific

  • Analyse and optimise landing pages for improved conversions

  • Generate leads through 7 major social networks

  • Understand email marketing and use an email marketing software provider to send targeted email campaigns

  • Analyse and optimise the performance of email marketing campaigns

  Who should take this course?   

  • This course is for newbies and intermediate marketers/business owners that want to generate sales leads through digital marketing

  • This course is probably not for you if you're looking for more advanced tactical digital marketing methods

  What will you need to know or do before starting the course? 

  • You will probably own a business or be responsible for generating sales sales (i.e. New business development or Marketing Department)

  • Or you maybe thinking about starting a business and would like to understand whats involved in generating sales leads

  What do you get for your investment? 

  • Over 10 hours of HD quality video presentations recorded by expert speaker, Lawrence Howlett

  • 60+ Page workbook that helps you implement each lesson on the course

  Most importantly - You get the opportunity to transform your business into a lead generating machine!  

  As a student of this course, you also get my professional advice and guidance. 

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Instructor Details

Lawrence Howlett

I’m going to keep this short because I know you’re busy but you really need to see this.

I’m Lawrence Howlett - Founder of The Lead Generation Machine and every single day I help business owners make more money by sending them red hot buying-intent prospects ready to spend money.

In fact over the last couple of years I’ve spent over £1.4m on paid advertising and generated over £7,000,000 in revenue.

This means for every £1 that these businesses put into their marketing with me, they get over £5 back

It’s pretty cool really, I get to spend my days helping business owners make more money.

There’s 3 elements that go into profitable advertising campaigns:

#1 How to make sure that your marketing budget is only spent on the hottest leads, ready to take action and not on freebie hunters and tyre kickers.

#2 How to scale your marketing campaigns and keep them profitable, including what needs to be done to your website to be sure they get their credit card out and buy.

#3 How to avoid the costly mistakes that business owners make when using paid advertising (Spoiler alert; I’ve made them all!)

If you’ve tried paid marketing before and it hasn’t worked, the chances are one of these things wasn’t right.

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Reviews

4.1

988 ratings on Udemy

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By Abdulraheem Sultan on 5/6/2024

A very awesome and mind opening program. The instructor was very helpful with his brilliant way of teaching, enabling an active participant and student to check the blind spot in his mind on digital marketing. Ultimately, boasting entrepreneurial mentality of participants. I am happy I took part in this course.

By Jonas Muntu Lufuluabo on 6/9/2022

Firstly i wanna thank Lawrence Howlett for a being amazing, clear and understandable, i wanted to learn about digital marketing especially Lead Generation because i was promoted in my career to help with SEO (seach engine optimisation), and i have really learned, even more he is really amazing and it has been great moments learning.

By Giacomo Totis on 9/19/2018

This course should use much more explanation material such images and pictures, he pretends to describe thins only with words when a picture would be much more explicit. Sometimes you just look at the same slide for 5 minutes, I feel asleep now

By Tony Melling on 3/12/2018

Basic digital marketing practices made clear. This isn't a course for anyone with experience, or for anyone looking for current tactics for generating leads. For a beginner wanting to learn the basic foundations of lead gen online, it would be a reasonable starter.

By Humeira Ahmed on 10/28/2017

The lectures are too long and boring. Had to skip several lectures because they were irrelevant to e-commerce. Mostly focused on explanation of terms rather than practical how-to applications.

By Tiffany Scott on 5/7/2016

There is A LOT of content but it's all relevant to the current digital landscape. I didn't follow the suggested schedule, as I'm a freelancer and needed immediate refreshers on some of the digital tactics. I would definitely recommend to any novice (0-5 years experience) in the marketing discipline.

By Jeann Zhuang on 5/3/2016

Lawrence is very professional. As a content creator, I am very impressed by the quality of his lessons and also how up-to-date they are. If you're new to Digital Marketing & Lead Generation, or you're in the field but looking for something more detailed and structured for a refresher, this course is for you.

By James Young on 4/3/2016

This is a VERY long course, but it is loaded with tons of information and six main areas of digital marketing. There is a workbook and other very helpful downloads as well as some very good links. Highly recommend this course for those that are serious about their online business.

By Anthony Wallace on 8/17/2015

If you're part of an in house marketing team of a small to medium enterprise then you'll get heaps out of this course. You might implement the suggestions yourself or be well-informed if you decide to engage a digital agency. Either way, really solid course on digital marketing I won't hesitate to recommend.

By Aria Sāvaka on 4/20/2015

The most comprehensive, practical and to the point course on lead generation I have come across. Lawrence really hits the nail on its head. No beating around the bush. In the shortest amount of time, he takes your hand and walks you through the maze of lead generation. I truly wish I had taken this course a long time ago, would have saved me a lot of money, perhaps my relationship that went down the drain because of the business mistakes I made and see here why! If you are an entrepreneur, this, right here, is your bible in lead generation.

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Overall Score : 82 / 100