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Account-Based Marketing - ABM: Increase Your B2B Efficiency (Udemy.com)

Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions

Created by: Anton Voroniuk

Last updated October 2025

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What you will learn

  • Understand the specifics of account-based marketing
  • How to build an account-based strategy and maximize its efficiency
  • What are ideal accounts? How to identify them for promoting your offers
  • What is competitive analysis? What methods and tools are available for this? How do you use them
  • What the ideal customer profile (ICP) is and be able practically to create for own projects
  • How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
  • How to use Snovio for collecting the contacts of your prospects
  • How to use ad launch and email marketing methods
  • How to create an email sequence to attract prospects
  • What information you should consider to understand your email marketing results
  • What types of follow-ups exist and their benefits for your ABM strategy
  • What an omnichannel strategy is and how it is used in ABM

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews372#217 of 419 by number of reviews
  • Length2.9 hoursshorter than 61% of them
  • Last updatedOctober 2025more recently than 70% of them

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Course Description

Do you want to know how to increase your company's sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?

Account-Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more

This is a brilliant solution to 5X your conversion rate and cut down on marketing costs

What's best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts

In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B


WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?

  • You will understand how account-based marketing works

  • You will be able to create your own account-based marketing strategy

  • You will define your top account list

  • You will create your ideal customer profile (ICP)

  • You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors

  • You will engage your ABM targets through different channels of communication like email, social media or targeted advertising

  • You will make your strategy omnichannel

  • You will learn about what sales funnels are

  • You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads

  • You will use AI tools (ChatGPT) to effectively communicate with clients

  • You will proceed with a comprehensive analysis of your ABM activities

WHAT ELSE DO WE OFFER IN OUR ABM COURSE?

  • Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory

  • Сhecklists and templates you can use for your different real projects

  • A free copy of the book "Cutting-edge digital marketing"

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course


LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:

  • Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others

  • Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more

  • Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns

  • More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing


ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business


JUST START ACTING!

Click "Enroll now" and start attracting only targeted clients to get more conversions!

This course contains a promotion.

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Instructor Details

Anton Voroniuk

Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 1,000,000 students worldwide as a Google Academy Trainer and AI enthusiast.

My passion for AI has been a long journey. Since 2017, I’ve worked with Google and Facebook as a Premier Partner Agency, staying ahead of the curve in AI-driven marketing. I’m also Google Cloud Certified as a Generative AI Leader, which recognizes my expertise in applying cutting-edge AI tools to real-world business challenges.

That passion led me to create SkillsBooster Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.

If you’re ready to master AI and stay ahead of the competition, join me at SkillsBooster Academy. Let’s take your skills to the next level and see you in the next course!



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Reviews

4.1

372 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Eero Mäkinen on 11/11/2025

I like it when I can immediately learn something new and build relationships with the sales department.

By Oskar Berg on 11/6/2025

A clear, practical intro to Account-Based Marketing. Great for B2B teams wanting to target ideal clients and boost conversions with more focused strategies.

By Paul Kaplan on 8/29/2025

I find the instructors difficult to understand. I think the pace could be faster on the self-evident modules as well. More case studies or examples relevant to a company like Wipro would help too. I wasn't able to download the templates cited either.

By Dipali on 5/23/2025

On point topics and clear explanation with navigation through all app and websites which we can use and are too helpfull, Thank you!!!!

By Adeyemi Onanuga on 9/26/2024

It's very enlightening to know more information about how to plan and execute your strategies to acquire your result. Simple yet compact

By Bhanu Deepthi V on 8/11/2024

It was great course. I leaned about DUX -Soup which is quite important tool helping me with my LinkedIn campaigning.

By Prashanth Malur on 1/6/2024

English is good but the heavy accent makes it really hard to understand the content. I'm having to run the videos twice and thrice just to get some grasp on it.

By Mariana Kolodzheieva on 9/12/2023

This course is a gem! Clear explanations, engaging content, and great resources. If you're interested in the topic, don't hesitate to enroll. Well worth it!

By Tori Smith on 2/11/2023

Although the material was a little dry at time, it's obvious that the instructor is dedicated to making the course beneficial for all students.

By Anonymized User on 2/5/2023

whole course was having just minor overview of each topic . i hope a detailed information needs to be provided and use case as an example can be added to make it more valuable. Thanks, Ravindrra Paal

Showing all 10 reviews on CourseDuck

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Overall Score : 82 / 100