Digital Media and Marketing Strategies

It help to to know about digital marketing from scratch. Now I feel empowered

G

O curso Digital Media and Marketing Strategies é um curso muito interessante e com conteúdos sólidos sobre o marketing digital. As aulas, o instrutor virtual, o material e todo conteúdo disponibilizado online permitem que o estudante tire maior proveito do curso, e que ao finalizar esteja em condições de: criar, gerir e avaliar a estratégia de marketing digital. As avaliações e a troca de experiência entre os colegas, e algo bastante interessante e positivo.Para mim, que foi a minha primeira experiência numa formação pela internet, achei muito bom.Percebi ao longo da formação que, quando se fala de digital media não se esta a falar exclusivamente, ou necessariamente de marketing de redes sociais, portanto o digital e abrangente, pelo que, se pretende aprender especificamente sobre marketing das redes sociais, recomendo que faça as duas formações: o digital media & marketing strategies e o marketing das redes sociais.

it is a pity that the professor just reads the text when presenting...

This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!

Very good course. I liked the detail and structure. Very informative as well. The only improvement I would make is to join the lecture videos together like Marketing in an Analog World (e.g. Lecture 1 & 2). Too many separate videos can be annoying for the students.

Thanks!

professor is very knowledgeable and have really good insight on current digital marketing strategies. He helped me understand greatly on understanding the underlining principals of the strategies, and not stuck with the current technology. In a way, understanding how digital marketing works, independent of the current digital platforms and channels, it makes the marketing strategies timeless.

Good introduction

Amazing co

Excellent course, possibly one of the best in the Digital Specialization Programme. Very specific, a lot of material in each sessions. Prof. Yao, makes possible that every lecture he delivers must have a lot of debriefing just as a consequence of the amount of information he delivers.Readings are well selected and very much updated than those in others courses of this specialization.

This one was way better than digital media and marketing principles course, course videos and materials was interesting and engaging assignments was a bit challenging but helped me acquiring new skills and knowledge in digital strategies