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Digital Marketing: Lead Generation & Sales Conversion Course (Udemy.com)

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy

Created by: Phil Ebiner

Last updated April 2024

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What you will learn

  • Understand how a modern marketing funnel works for your business
  • Find your audience's pain points and create the right offer for them
  • Generate high quality leads using your content
  • Increase brand awareness with social media
  • Quickly turn social media fans into customers
  • Properly nurture prospects with the right email marketing strategy
  • Create high converting lead magnets and landing pages
  • Drive more traffic to your offers with several strategies
  • Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
  • Turn your website into a lead generation machine
  • Use your metrics to improve your sales and conversions
  • Make more sales and increase your revenue

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 81% of them
  • Reviews1,370#82 of 419 by number of reviews
  • Length6.8 hourslonger than 69% of them
  • Last updatedApril 2024earlier than 56% of them

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Course Description

This Digital Marketing course will help you get more business leads and convert them to more sales.

Do you have a business that needs more sales and clients?

If you've been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…

...then I'd like to help you put an end to all of that busy work, by inviting you to enroll in this course-- where I share all the details on a framework I've been using for years that's helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.

Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.

Neither is being committed to reaching their goals!

Their problem is "what do I need to focus on, that brings me measurable results".

It’s figuring out which activities in which order are going to get them where they’re supposed to be.

Does that sound familiar?

Obviously you’re smart. And, you’re passionate about what you do!

It isn’t a lack of wanting IT that’s keeping you stuck.

It’s a lack of clarity!

But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?

Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.

This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.

So if you're ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!

Looking forward to seeing you inside!

Key topics you'll learn in this digital marketing course:

  • Setting up your business

  • Creating sales funnels

  • Surveying your customers

  • Understanding your audience pain points

  • Creating the right offer for your customers

  • Using content to grow your business

  • Optimizing your content for search engines

  • Using social media to get more leads

  • Create irresistible lead magnets

  • Set up opt-in forms on your website

  • Design landing pages that convert

  • Converting website traffic to sales

  • Building several types of email marketing campaigns

  • Writing persuasive sales pages

  • Using analytics to measure success

  • Lead generation

  • Sales Convesion

  • and so much more!

Get instant access to:

  • Over 6 hours of easy-to-watch video lessons

  • Practical activities and assignments

  • Downloadable resources

  • Lifetime updates to the course

  • Premium instructor support

Our happiness guarantee

We have a 30-day moneyback guarantee. If you aren't completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We'll use any student feedback to make the course even better!

Enroll now!

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Instructor Details

Phil Ebiner

I’m Phil Ebiner, an educator, photographer, filmmaker, and founder of Video School and Photography & Friends. Through my online courses and creative community, I’ve helped millions of students around the world learn practical skills in photography, video production, design, and more. My goal is to make creative skills feel accessible, useful, and encouraging, whether you’re picking up a camera for the first time or looking to take your work to the next level.

My teaching style is clear, supportive, and hands-on. I break complex topics into simple steps, explain the “why” behind each technique, and share real-world examples you can immediately apply. As a photographer and filmmaker, I believe great creative work is not just about gear or settings, but about storytelling, intention, observation, and connection. My goal is to help you feel confident, inspired, and capable of bringing your own creative ideas to life.


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Reviews

4.6

1,370 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Berk Erbaş on 9/25/2023

In this course, I gain some insights that are crucial to the digital marketing. However, some parts of the course felt like to me that I was marketed online services which I did not enjoy. Also, this course could be the same as it is without the case studies. Overall, this is a great course for lead generation and can consider buying the other course of Eli.

By Cheryl Landes on 2/17/2022

Some of the information is a review, but I'm learning new approaches for generating leads and sales. The information that is a review is good to cover again in connection with the new tips I'm learning throughout this course. The case studies, which show the principles in action for a real company, are also very helpful. Overall, this is an excellent course that provides simple, practical guidance on lead general and sales conversion without any hype.

By Sunora Paul on 1/9/2022

Hi , I have completed the course but unable to download the Certificate . i am not able to see any specific topic which I have not completed in the course , if so please let me know which exact Topic in the course i have not completed accordingly will complete I had shared a message earlier but did not get an update still

By Emi Ichikawa on 12/17/2021

I really enjoy the way Eli explains everything in great detail. I also enjoyed the case studies, so I could see how these techniques can be applied onto real businesses. I'm a web and brand designer, and I'm really focusing on marketing in 2022. Thanks to this course, I feel much more confident and clear about my next steps!

By Aaron Phua on 8/3/2021

Eli is so clear with her explanations - she's articulate, makes great eye contact, and she's charismatic. She also does a great job distilling foreign concepts into easily digestible material that you can follow. She has a framework and a model that anyone can follow to make their own business journey more actionable (something I struggled with before stumbling on the VSO series). Highly recommend Eli and this course to anyone about to tackle a lead generation project.

By Laura Harris on 8/2/2021

Great. Love how clear the tutor is, giving working examples for all of the theory and practical tools. So much content and information and learning a lot from this course. She also speaks clearly and her diction is very clear, very nice voice to listen to which is one of the reasons I chose this course. Really enjoying it a lot.

By Christina Martens on 1/6/2021

After going through and finishing the course the first time (without completing the exercises), I'm now very well equipped with all the relevant insights to start the second round and looking forward to it. Now I will dive deeper and see, how I can implement what I have learned during the first round. This course has been very informative, with many practical tips and advice, also well executed from Eli, thank you! For me the Case Studies were not as helpful, since it was only a "clicking trough the websites" with little added value. The course itself was more hands-on and practical than the case studies. Thank you for this learning experience, it definitely helps me in my endeavors!

By Ashutosh Kumar on 11/8/2020

Yes

By Tajul Ghani on 11/8/2020

Valuable, Practical , Actionable

By Argha Majumder on 11/8/2020

This course is not in lead generation topic. But I enrolled this course to learn lead generation.

By S M Tareq Mahmud on 11/8/2020

yes it is a good match for me

By Lizbet Zambrano Moran on 11/8/2020

poder incluir caso de uso, con ejemplos que permitan ver y analizar resultados

Showing 12 of 150 reviews

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Quality Score

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Overall Score : 92 / 100